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Slide deck I just created for Shoreline Chamber of Commerce presentation. Does not contain video link on first and second to last slide.
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Shoreline Chamber of Commerce Luncheon April 10, 2013
“Realizing Omni-Channel Solutions”
First - A Little Food For Thought
“Mobile Marketing is how businesses communicate with consumer’s on their mobile devices, with their explicit permission, at the right time, at the right place while providing relevant value.”
-Kim Dushinski
Smartphone Platform
� Android still leading � Apple regaining market share � Little traction for Windows – so far
Smartphone Usage Facts
� 48% Never turn their phone off 1 � 33% Would rather give up TV 2 � 80% Visit social networks 2 � 94% Users look for local information 2 � 90% Take action as a result 2
� 64% of Smartphones used for shopping 2
� 80% Users don’t leave home with out them 2 � 35% Have made purchases on their device 2 � 64% Sleep with their phone – in bed or at bedside 1 � Half of them check their device at least once at night!1 1 – MMA, 2 - Google
Tablet Platform
� Apple still dominating � Android adoption up – split between Android and Amazon � Little traction for Windows – but just launched
Tablet Usage Facts
� 29% of US adults own a tablet 1
� 79% of usage at home 2
� 77% owners use everyday 3
� 53% consume news daily 3
� 9% of daily media interactions 2 � 63% of usage motivated by entertainment 2
� Most often a starting point for shopping and trip planning2 Source: 1 – PEW, 2 – Google, 3 - Hubspot
But Really, Its and Omni-Channel World
Source: Google
B2C Usage Patterns
B2B Usage Patterns
Native Applications
Mobile Optimized Website
Responsive Web Design
Hybrid Apps
SMS/MMS
Mobile Codes
QR Code Data Matrix Code Microsoft Tag
Advertising
Mobile Coupons
Custom Bar Code Passbook Perka
Geo-Location
Augmented Reality
KPIs
World Federation of Advertisers and Warc – most tracked KPIs: 1. Activity (requests/registrations) 2. Direct visits/visitors to website 3. Clicks 4. General brand metrics (awareness etc.) 5. Dwell time 6. Bounce rate 7. Reach 8. Engagement activity 9. Brand loyal metrics 10. No. of conversions/registrations
Key Take Aways
• Mobile not just good idea – mandatory for future
• Think mobile first in planning and design • Mobile is a channel – so don’t silo - integrate • Start building the case for ROI • Marketing – start with 10% of budget • Begins with users –both external and internal
Final Act
Questions?
Tel: 425.214.2472 Email: [email protected]
Web: www.seatownmarketing.com
“Realizing Omni-Channel Solutions”
