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The best product packaging tips to help your brand go global (2)

Packaging that adds value to your products

As it is the first point of contact a consumer has with your product, your product's packaging needs to make astatement!

Effective product packaging does a number of things like:

provide potential customers with a great first impression

draw attention to your products over your competitors

help to communicate your brand message

increase brand awareness

make your product seem infinitely more valuable

drive more sales

make consumers advocates of your brand and products

With all these benefits that effective packaging stands to provide your product with it is definitely one of those criticalcomponents which the global success of your product rests upon! Last week I wrote a blog on the best productpackaging tips to help your brand go global, and this week I want to share even more insightful tips that will reallyhelp you to add value to your products!

1) Keep it simple, yet effective

Like with most things in life, over complicating something that usually has a simple solution leads to morecomplexities and headaches than when you started out, and the same applies with packaging. People that pick upand look at your product need to be able to tell what it is with ease. The brand, name of the product and picture needto be clearly visible so as to convey this. Keeping it simple works in your product's favor because it helps it tobecome more identifiable and the simplicity ends up speaking for itself!

2) Command attention

Now I know that I said keeping it simple is a sure way to make your product stand out, but it is definitely worth a shotexperimenting with some colour. Making use of colours that resonate with your brand in your packaging (think ofcompanies like Coke a Cola or Apple) helps to bring a range of products under one banner and increases brandawareness significantly. This will not only make your product even more noticeable as customers will associate acertain colour with your brand, but it will make it difficult for your competitors to use 'your colour' in any of their futurepromotions.

3) Stick with the trends

With the rapid speed at which things change and develop in our world, it is unrealistic to think that your packagingwill stay relevant throughout the ages. That is why it is important to periodically access whether your packagingdesign is up to scratch or if you need to go back to the drawing board. Consumers' tastes are constantly changingand your packaging needs to reflect those changes. Experiment with new design concepts or Eco-friendly materials,don't get stuck in the past, stick with the current trends!

4) Short and legible

Nobody wants to read a long-winded article about what your product is! It takes up unnecessary space on thepackaging and makes it look boring. The copy on your packaging should always be concise and to the point. Itshould convey your brands message in such a way that it evokes emotion in the consumer and, ultimately,persuades them to purchase it. Make sure that the font is legible and in line with the product you are selling.

5) Test your packaging design

Just because it's your product and you like the packaging design doesn't mean that the people who will be buying itnecessarily agree. Before giving the go ahead for printing of a particular design, it's important to take a few of thecontenders and test the reactions people get when they have them in their hands, or how they feel when they see itfor the first time. Make sure that the emotions your brand is trying to convey are there. You can test this with focusgroups or your friends and family. It is important to get a second opinion and equally as important to continue testingas trends and tastes change!

That's it for our best product packaging tips! I really hope that these tips will help to guide your product packagingideas and give you some inspiration for taking your brand to new frontiers!

Does your company need help with making inroads into the West? Click below to get your hands on Oxygen2.0's FREE website, brand and marketing assessment! One of our consultants will run you through how your brandstacks up online and discuss ways to help you get the most out of your marketing efforts.