The beautiful things numbers can tell you about social media

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An Australian centric look at the social media landscape, plus some insights the numbers tell you useful for developing social media strategies. A presentation I gave at the Beauty Directory Digital Seminar in July 2011.


<ul><li> 1. The beautiful things numbers can tell you about social media<br />Beauty Directory Digital Seminar<br />26 July 2011<br /></li></ul> <p> 2. Australians love social media<br />Most prolific users in the world<br />Over 10 million tap into other consumers opinions<br />Nearly 6 million connect with brands &amp; organisations<br />Roughly a third use social media every day*<br />Social media brands are consistently amongst top 15 sites visited by Australians<br /> 3. Australiansocial media landscape is less complex<br />Unique Audience<br />Source : Nielsen NetView April 2011<br />Flickr<br />YouTube<br />R.I.P MySpace<br />20% ahead of nearest social platform<br />Not on the radar<br />Source : Nielsen NetView June 2011<br /> 4. 72% of people in their 20s use social media at least most days<br />70% teenagers use every day<br />64% people in their 30s use at least weekly<br />The youngeryou are, the more frequentlyyou use social media<br />Source: Sensis Social Media Report May 2011<br /> 5. Its tough for brandsto stand out amongst the crowd of friends &amp; family<br />Social media users average 217 friends<br />The younger you are the more friends you have<br />Source: Sensis Social Media Report May 2011<br /> 6. The future of social media is mobile<br />Social mobile has doubled, now at<br />42% of all online Australians and a <br />whopping 74% of 16-24 yrolds<br />Source: Nielsen Online Consumer Report , March 2011<br />Social Media Report 2011<br /> 7. Get ready for the Mobile web<br />18% <br />of all Google searches in Australia are conducted on a mobiledevice<br />Its not just social that is going mobile<br />Predictions that 50% of all access to the internet will be via mobile device:<br />2014 predicted by Commscore<br />2013 predicted by Google<br />2012 predicted by Morgan Stanley<br /> 8. 93% use social media to connect <br />with family &amp; friends<br />Youth are most likely to connect with a brandor business <br />Source: Sensis Social Media Report May 2011<br /> 9. You need to design experiences that deliver tangible value in return for your audiences time, attention, endorsement &amp; sharing<br />Source: Sensis Social Media Report May 2011<br /> 10. Facebook dominates<br /></p> <ul><li>Used by 97% of social media participants </li></ul> <p> 11. Stickiest member community with active reach of 67% 12. Average time per person 7hrs, 20 minutes p/monthSocial Media Report 2011<br /> 13. 6.6 million Australians check Facebook daily<br />Source: Facebooks head of Agency Relations, Sarah Personette<br /> 14. The averageage of an Aussie on Facebook is 30<br />Approximate age breakdown<br /></p> <ul><li>21% are teenagers </li></ul> <p> 15. 32% in their 20s 16. 21% in their 30s 17. 14% in their 40s 18. 8% in their 50s 19. 4% 60 yrs +Data compiled by AmodiovalerioeVerde from Facebook Ad Platform<br /> 20. Bigger fan bases mean better results<br />501fans is the tipping point<br /> 21. Facebook News feed is the holy grail<br /> 22. Engagementis vital for visibility<br /></p> <ul><li>Photosget most visibility, followed by videos, links &amp; status updates </li></ul> <p> 23. Posts manuallyto get a higher EdgeRank score 24. Timing is key monitor &amp; learn to find your engagement sweet spot. Youll get half the Likes youll ever get in first 1hr 20 mins. 25. Balance your frequency. Post too often &amp; youll annoy people. Post to infrequently &amp; you are invisibleFor more info on Facebook NFO read my blogpost:<br /><br /> 26. Reasons people unlike brands on Facebook<br />ExactTarget |<br /> 27. Over 60% of people under 50 read online reviews or blogs<br />Males moreengaged with blogs <br />But only 24% will ever <br />post reviews or blogs<br />People read an average of 6 blogs before making a purchase decision<br /> 28. Blogs areunder-utlisedby Australian business<br />Whilst 50% of <br />large businesses have a social media presence, <br />only 25% of them <br />maintain a blog<br />Source: Sensis Social Media Report May 2011<br /> 29. The more frequentlyyou blog, the more traffic&amp; the more customersyou will get<br />Businesses that post dailygenerate 5x more traffic than those that post weekly or less<br />TIP: Post as frequently as feasible to outpace your competition &amp; see great results. <br /> 30. I wonder how Australian businessis using social media?<br /> 31. Most of the budget is going towards advertisingon social sites &amp; maintaining a Facebook page<br />The portionof the marketing budget allocated to social media is growing<br />During 2010<br />72%<br />of participating businesses allocated 10% or more of their marketing budget<br />40%<br />Allocated one fifth (20%) of their marketing budget to social media activities<br />Neilsen | Community Engine Social Media Business Benchmarking Study 2011<br /> 32. Healthy level of effort into monitoring &amp; participating inconversations<br />Businesses are investing in integratingsocial elements into their own websites<br />Neilsen | Community Engine Social Media Business Benchmarking Study 2011<br /> 33. Only 9% of businesses are optimising their content for mobile devices<br />Businesses are starting to realise the importance of rich media<br />Neilsen | Community Engine Social Media Business Benchmarking Study 2011<br /> 34. 5 Key takeaways<br /></p> <ul><li>Your customers are active in social media, even if you arent. </li></ul> <p> 35. Remember that people are primarily using social media for social purposes not to be marketed to. 36. Be mobile ready, your customers probably are. 37. Engagement is vital but you need volume to deliver better results. 38. Most Australian businesses are still finding their way too.</p>


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