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This presentation was for a group of student entrepreneurs entering a local business plan competition. I first explain the five key elements every pitch deck should have and conclude with Kuhcoon's pitch deck as an example.
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The Art of the PitchAndrew Torba, Co-Founder and CEO
of Kuhcoon.com
Who am I?- Co-Founder and CEO of
Kuhcoon.com
- NEPA Business Journal’s Top 20 Under 40.
- Started my first company at 19.
- My writing has been featured in these publications and more:
Pitching is first and foremost about telling a story.
1. Who are you?
2. What problem are you solving?
3. How are you solving it better than anyone else?
4. How will you make me money if I invest?
5. How much money do you need and what will you do with it?
1. Team Slide
2. Problems Slide(s)
3. Competition Slide(s)
4. Business Model Slide(s)
5. The Ask Slide
1. Team Slide
-Who are you?
-What is everyone’s role in the company?
-Why are you qualified to tackle this problem?
2. Problem Slide(s)
-What problem or problems are you solving?
-Who is this a problem for?
-Why are you passionate about solving this problem?
3. Competition Slide(s)
-Who or what is your competition?
-Why are you better?
-”We don’t have competition.” Isn’t acceptable. There’s always competition.
4. Business Model Slide(s)
-How are you going to make money?
-Who are your customers?
-How big is your target market?
5. The Ask Slide(s)
-How much money do you need?
-What are you going to use it for?
-What’s your exit strategy?
Kuhcoon’s Pitch
Ideas Evolve, Stories Don’t
Tenacity- the quality or fact of continuing to exist;
persistence.
$1.6 Billion spent on Facebook Ads in Q2 2013 1 Million advertisers worldwide.
Businesses and Agencies manage 100’s of campaigns at once across multiple social channels with no mobile solution to campaign tracking.
20-30% in wasted spending and lower conversion rates on social ads fueled by the complexity of native tools and lack of affordable third party tools on the market.
Social Ads Are Difficult to Manage and Optimize
KUHCOON’S SIMPLE SOCIAL ADS TOOL
Create, Manage, and Optimize Social Ad Campaigns With Proven Higher Returns Per
Advertising Dollar.
Pause, Optimize and Monitor on the Go
First to Market Mobile Apps
Facebook Ad Exchange
Basic Ads Management
Native Ads Tool
Agency Tools
Enterprise ToolsData-driven Ads Tools
Competitive Landscape
Unbeatable Pricing Model
OTHER IDEASAndrew Torba-CEO
Co-Founder, Marketer, Top 20 Under 40
Charles Szymanski-CTOCo-Founder, built web product
Elizabeth Barrett- President of MobileBoard member, built all mobile products
Tim Kelly- Head of Sales10+ years of Digital Advertising Experience
John Iona-Chairman“Hired gun CEO” 20+ years Executive Experience
