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Improving your landing pages can increase your conversions by 40% or more says a Marketing Sherpa report. And the time you get to capture your prospect's attention is a measly 8 seconds. For a marketer, 8 seconds is a very small amount of time in comparison to the time spent on bringing the prospect to the landing page. Here we shall outline few of the most crucial aspects to create a killer landing page. You may be looking to capture a lead, e-commerce, branding or just an educational document download - whatever the end result, by keeping in mind these aspects; you can increase CTRs exponentially.
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www.strategicoutsourcingservices.com [email protected]
Website: Email: Call Us:
080-41435564, +91- 9901065612
The 8 Second Capture Project
For Landing Pages
Improving your landing pages can increase your conversions by 40% or more says a Marketing
Sherpa report. And the time you get to capture your prospect's attention is a measly 8 seconds. For
a marketer, 8 seconds is a very small amount of time in comparison to the time spent on bringing the
prospect to the landing page. Hence, why waste a perfectly good prospect at the last minute with
sloppy, badly done landing pages?
Here we shall outline few of the most crucial aspects to create a killer landing page. You may be
looking to capture a lead, e-commerce, branding or just an educational document download -
whatever the end result, by keeping in mind these aspects; you can increase CTRs exponentially.
www.strategicoutsourcingservices.com [email protected]
Website: Email: Call Us:
080-41435564, +91- 9901065612
Use of the email promotional copy on the landing page:
Reinforcing a call-to-action has multiple benefits. Familiarity in the look and feel of the offers and
landing pages keep the prospect interested. Research has shown that 40% and above of marketers
fail to incorporate this simple procedure. In fact, it decreases the work load as you would not have to
create a new design for the landing page, just few adjustments would suffice.
Readable URL's:
This may sound trivial but removal of dashes, commas, asterisks and various other symbols
increases the credibility, readability and value of the landing page and brand eventually. The main
factor for using readable links is ease of typing, while coaxing prospects to log on through offline
channels such as direct mail or print ads.
Keep in mind your primary conversion goal:
For a B2B company, generating leads is one of the most important goals of landing pages. As for
B2C, sales and branding are primary concerns. Designing the page accordingly, using various call-
to-actions at different locations helps in increasing the usability of the page not only for the primary
goal, but also secondary goals.
Design and layout:
A good landing page is designed with crucial aspects in mind. Some of the best landing pages in the business are designed to take the lead/prospect/customer step by step through the entire process. The landing page expands upon the original call-to-action giving additional information which may help in the sales cycle.
www.strategicoutsourcingservices.com [email protected]
Website: Email: Call Us:
080-41435564, +91- 9901065612
Inclusion of navigation bars:
This is an often forgotten part of the landing page design. When you get 8 seconds to please a
prospect, and if you fail to do so, placing navigation bars on top which take him to the home page or
products page may get you additional time. One of the main reasons for adding such navigation
bars is because prospects may want to research more about your brand/service and then take a
decision. By offering him a choice you are stopping him from closing you out all together, enhancing
your chances of achieving the primary goal.
Landing pages have evolved into strong sales tools now. By concentrating on optimizing the
precious 8 seconds you get, can make all the difference.
