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Let’s talk Inbound

Client logo

Month,Year

Neville Bezzina

you can't have a graph of referrals. maybe a top 10 referrer list + highest growing referrers

Neville Bezzina

What will the agency include here? Adwords campaigns / ad groups ? Facebook ads ? Banner ads? impressions ? How will they make this chart relevant to the question of what they achieved and what they plan to do next?

Neville Bezzina

What metrics does this graph include? What social media are represented? Will there be an area for comments?

Neville Bezzina

what highlights? what kind of graph?

What’s happening today

● Campaigns ● {Month} highlights ● SEO Results from the website ● Blogging● Leads generated by marketing● Social media: Facebook and Twitter ● Referrals ● Plans for the upcoming month

Results• Campaign: A. Qualified Leads: x • Campaign A. Prospects: y• Lead per channel • Budget spend

Your Campaign Performance

• Campaign: B. Qualified Leads: x • Campaign B. Prospects: y• Lead per channel • Budget spend

Trends will be based on the campaigns results

{Month} Highlights

• The situation in the beginning / overall performance

• Issues/Problems

• How it improved throughout the month

SEO Results(website)● Organic traffic: Sessions/Bounce rate● Top keywords vs Competitors● Best performing keywords in terms of

Top Referrers

Blogging

● Pageviews● Comments

Blogging

● Download and shares● Top 10 topics

Downloads & shares

Leads generated by marketing

• Overall graph

Social media: Facebook and

Twitter

Social media: Facebook and

Twitter

Next steps

● Audience● Acquisition● Engagement

Audience

Acquisition

Engagement

● Topic A● Topic B● Topic C● Topic D ● Conversion rate

Business

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