Upload
ta-mccann
View
873
Download
0
Tags:
Embed Size (px)
DESCRIPTION
T.A. McCann's talk to startup entrepreneurs at Techstars Seattle about how to leverage your network and tools to get early influencers and customers.
Citation preview
T.A. McCann – create something great
Lessons learned…
Microsoft
Soft Labour
Polaris
Jump2go
Gist
Vulcan
MOD Systems
HelpShare
#Fail!
4
#WIN!
VS.
Vision, Visualize, Plan, Operate
7
Our next big idea…
04/08/2023 confidential 8
A valuable target customer
• Business professional• Places high value of relationships (>8/10)• Has significant % of relationships outside
company• Uses technology to gain information advantage• Trained to pay monthly service fees
– Blackberry/iPhone– Salesforce.com– LinkedIn Pro– Zoom Info/Hoovers
• Roles include (execs, sales, recruiter, biz dev, VC, PR, journalists, lawyers…)
• Influencer of others on small teams• Often fits in GTD category as well• Technical, early but not bleeding edge adopter
9
• The facets of your customer – who are they from every angle
• Survey Monkey can help you think, capture and scale
• Spend your currency (alpha, beta, connections…) to get valuable feedback
• Reward the people who engage with social currency
• FOG (friends of Gist) – every Wednesday night for 18 months
Kevin Spidel
Managing DirectorPatriot Strategieshttp://patriotstrategies.comWashington, DC, USA5300 contacts, 1279 companies
"I am the Managing Director of an international PR firm and am very active on the social web. Gist allows me to cut through the noise and manage my contacts directly. I am able to monitor what matters... the relationship."
Gist user since 11/03/09 – has invited 34 users
11
Coverage
“Gist works with Outlook and other email programs to keep users updated on news about contacts through social-network sites.”
- Wall Street Journal, Updating Office on the Cheap, Nick Wingfield
“Gist already has a strong following among sales types because its algorithms can surface important contacts and flag folks they should be in touch with.”
- ZDNet Between the Lines, The business-to-business of Gist, Larry Dignan
“..we expect sales personnel to flock to Gist, since the output provides a much richer portrait of contacts and companies than could be gleaned otherwise…supplying users with a ready excuse to stay in touch with customers and prospects.””
- Gartner Group, Cool Vendors in the High Performance Workplace, 2009, Matt Cain
“Gist, which we’ve already dubbed the power networker’s fantasy service for syncing social media data with email connections, has just launched their free iPhone app to tackle that challenge head on.”
- Mashable, Gist Launches iPhone App for Power Networking On the Go
13
Marketing
• Find your connected, core user – engage early, often and deeply
• Listen to the influencers (reference, repost, re-use, retweet)
• Create your own compelling story (personal, product, plan)
• Surf the buzzword waves (e.g. “social CRM”)
• Be the brand
• Read– Seth Godin– Clay Shirky– Chris Brogan
14
Find your influencers and connectors…
The social maven(Robert Scoble)
The “new” analyst(Brent Leary)
The passionate user(Eric Standlee)
Listen to the conversation
04/08/202316
How Gist Works…
Profiles – everything I need in one place
Profiles – everything I need in one place
Inside Outlook – integrated with my workflow
04/08/2023 20
Inside Gmail…
04/08/2023 21
Mobile – smart, relevant information, on the go
04/08/2023 22
23
Set big goals
Leverage your professional network
Get connected to real customers
Listen and learn
Fail fast and iterate on product AND customers
Persist
Go make something great.