Team Finland Japan Day 15.5.2017

WELCOME TO JAPAN DAY

Join to discussion on

Twitter

#TFJapanDay

Markus SuomiCIO Finpro Oy

13:00 - 13:30 Registration and networking starts

Master of Ceremonies: Mr. Jukka Viitanen, CEO, Resolute HQ Inc

13:30 - 13:35 Opening of the seminar, greetings by His Excellency Jota Yamamoto, Ambassador Extraordinary and Plenipotentiary, Embassy of Japan in Finland

13:35 - 13:55 Business opportunities in Japan, JETRO (Japan External Trade Organization), Mr. Kentaro Kata, JETRO Industry Expert / Representative Partner of EXA partners

13:55 - 14:10Business opportunities and support to Finnish companies; Mr. Marko Salonen, Head of Trade Center, Finpro Japan

14:10 - 14:25Case study 1: Mr. Tuomas Routto, COO, Reaktor14:25 - 14:40Case study 2: Mr. Ilmo Kuutti, President, NAPA Group14:40 - 14:55Case study 3: Mr. Yuichiro Hayata, Managing Director, Murata Electronics Oy

14:55 - 15:10 Coffee break

Markus SuomiCIO Finpro Oy

15:10 - 16:10Panel discussion: How to make successful market entryModerator: Mr. Jukka Viitanen, CEO, Resolute HQ Inc.

The panelists share their experiences about the market and their secret recipe for successful business in Japan.

Panelists:Reaktor, Mr. Tuomas Routto, COO, Murata Electronics Oy, Mr. Yuichiro Hayata, Managing Director, NAPA Group, Mr. Ilmo Kuutti, President Link-Motion, Ms. Kanae Kubota, Sales and Business Development Director, Japan

16:10 - 16:15Closing remarks by Mr. Jukka Siukosaari, Ambassador, Embassy of Finland, Tokyo

16:15 - 17:30Networking reception

Master of Ceremonies:

Mr. Jukka Viitanen, CEO, Resolute HQ Inc

Opening of the seminar, greetings by

His Excellency Jota Yamamoto, Ambassador Extraordinary and Plenipotentiary, Embassy of Japan in Finland

Business opportunities in Japan, JETRO (Japan External Trade Organization),

Mr. Kentaro Kata, JETRO Industry Expert / Representative Partner of EXA partners

05/2017

JAPAN Opportunity for Finnish Innovative CompaniesIntroduction of JETRO’s “Invest in Japan” Program

9Copyright© 2017 EXA Partners. All rights reserved.

STRICTLY CONFIDENTIAL

Source: OECD

JAPAN is the most constant and committed to investment in R&D

4,25

4,23

3,49

2,902,87

2,792,23

1,70

2,07

0,0

0,5

1,0

1,5

2,0

2,5

3,0

3,5

4,0

4,5

5,0

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

IsraelKoreaJapanFinlandGermanyUnited StatesFranceUnited KingdomChina

EXPENDITURE ON R&D AS A PERCENTAGE OF GROSS DOMESTIC PRODUCT (GDP) R&D Expenditure / GDP(%)



Source: EC Scoreboard

Japan presents the 2nd largest pool of high R&D spenders after USA

THE POOL OF TOP 2,500 R&D SPENDERS BY COUNTRY

0

100

200

300

400

500

600

0 100 200 300 400 500 600 700 800 900 1000

USA

Total R8D Expenditure(10B Euro)

Japan

China

Germany

UK

S. Korea

Finland

Average R&D Expenditureof TOP 2500 Spenders by Country(M Euro)

# of Companies in TOP 2500 R&E Spenders




Less concentration to fewer players like Germany and S.Korea

CONCENTRATION OF HIGH R&D SPENDERS IN JAPAN, GERMANY AND S.KOREA

Japan TOP100 R&D Spenders Germany TOP100 R&D Spenders S.Korea TOP75 R&D Spenders

There is the larger pool of technology / life-science companies in Japan than Germany and S.Korea, where there is more concentration to the fewer top-tier R&D spenders

R&D Expenditureby company(M euro)

R&D Concentration(%)







Japanese high R&D spenders vary in different industries


JAPANESE TOP100 R&D COMPANIES



R&D investment in Japan is led by well-diversified sectors driving innovations


TOTAL R&D SPENDING & # OF COMPANIES BY INDUSTRY (Japanese Players in Top 2500 R&D Companies)

42 43

29

12

38

26

17

36

9

1

9

16

84

16 16

48

16 4

1 3 3 2 1 10

10

20

30

40

50

60

0

5 000

10 000

15 000

20 000

25 000

30 000

R&D Expenditure # of Company

R&D Expenditure by Industry(M Euro)

# of Companies by Industry(#)



Source: BCG

However... only 3 Japanese players are listed in top 50 innovative companies today #8 TOYOTA, #39 NTT DOCOMO, #48 HONDA

AUTOMOTIVE

CONSUMER & RETAIL

TECH & TELECOM

INDUSTRIAL PRODUCTS

INNOVATIVE COMPANIES RANKING BY INDUSTRY (2016, BCG)



JAPAN is placed very low in the Global Innovation Index Ranking (2016)

GLOBAL INNOVATION INDEX RANKING (2013-16)

123456789

10111213141516171819202122232425

2013 2014 2015 2016

SwitzerlandSwedenUKUSAFinlandSingaporeIrelandDenmarkNetherlandsGermanySouth KoreaLuxembourgIcelandHong KongCanadaJapanNew ZealandFranceAustraliaAustriaIsraelNorwayBelgiumEstoniaChinaMaltaCzech Republic

Innovation Index Ranking

Source: Global Innovation Index



Source: METI, JAPAN

The majority of R&D in the Japanese companies are still invested domestically

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Medical

Chemical

Automotive

Production Machines

Ceramics

Transport Machines

Industrial Machines

Metal

Plastics

Construction

Electricity / Gas / Water

ICT Service

Domestic Foreign

THE JAPANESE INDUSTRIES BY R&D EXPENDITURE IN vs OUTSIDE JAPAN R&D Domestic vs Foreign (%)



Source: NEDO, JOIC

Today, “Open Innovation” is the key word in the Japanese economy

DEFINITION OF CLOSED INNOVATION VS OPEN INNOVATION (NEDO, 2016)

CLOSED INNOVATION OPEN INNOVATION

Most Japanese players are trying to move from “Closed / In-house R&D” to “Open Innovation”by investing in and/or collaborating with external players including start-up companies



Source: JFIT

Japanese corporations & CVCs become active in pursuing “Open Innovation”

JAPANESE COMPANIES / CVCs IN THE TOP 300 CVC INVESTORS (AS OF MAY 2016)

TradingFinanceICTICTICTICT

ICTICTICTICT

ICTICTICT

PharmaTrading

Media

PharmaICTICTICTFinanceICT

TradingICTICTFinance

FinanceICTICT

ICTTrading

Trading



Source: JFIT

Japanese companies’ investment in start-ups has become active

EVALUATION OF CORPORATION / CVC / VC INVESTMENT IN JAPAN # of Deals Million $



Japanese banks also started to be active investing in FINTECH start-ups

Source: CB Insights

# of Deals



Source: NRI, Ministry of Communication, Japan

The Japanese market expected to grow strongly in Robotics and IOT

2,7 3,3 4,0 4,5 5,1 5,5 6,41,4 1,8 2,3 2,9 3,7 4,86,1

0,60,9

1,21,8

2,94,1

5,6

0,60,6

0,81,1

1,3

1,7

2,2

0,10,2

0,20,5

0,8

1,3

1,9

0,91,3

1,72,4

3,0

4,1

5,6

0

5

10

15

20

25

30

35

40

45

50

2016 2017 2018 2019 2020 2021 2022

OthersHealthcareRetailAutomobileSecurityEnergy

3,28,9

23,0

8,7

10,9

13,7

1,5

3,9

7,0

0,4

1,1

2,0

0

5

10

15

20

25

30

35

40

45

50

2015 2020 2025

AgricultureRobot TechManufacturingService

ROBOTICS MARKET IN JAPAN (2015-25) IOT MARKET IN JAPAN (2016-22)Market Size(USD in billion)

Market Size(USD in billion)


09/2016• Renault and Nissan announced that they would buy

French software company Sylpheo in order to compete with global automakers and tech firms to develop new services including ride hailing and car sharing.

Source: Company data

• NTT DOCOMO Ventures participated in the second round of investments (8,8M€) in SUNPARTNER Technologies, French cleantech company (solar energy module manufacturer) who leverages this investment for its global expansion and especially in Japan with NTT docomo’snetwork

06/2015

02/2016 • NTT DOCOMO Ventures participated in the 115M€ investment round of SIGFOX, French network connectivity company (connection to low-energy objects such as electricity meters and wearables), who uses this new equity round to accelerate its worldwide network roll-out in Asia with the support of NTT docomo

“Open Innovation” pursued by Japanese company in France (1)

NISSANRENAULT NISSAN

Sylpheo

NTT DOCOMO Ventures, Inc.

SIGFOX

NTT DOCOMO Ventures, Inc.

SUNPARTNERTechnologies


01/2014 • NTT Communications acquired Arkadin, the global provider of collaboration solutions for audio, web, video conferencing and unified communications.

04/2013

06/2012

• FUJITSU acquired cloud service provider, RunMyProcessto add its integration platform (iPaaS) to its cloud offerings to bolster its cloud portfolio as it expands its global cloud business.

• KDDI acquired 15% stake in French AR company, Total Immersion to leverage its technology for their AR services offering in Japan and Asia,


“Open Innovation” pursued by Japanese company in France (2)

NTT Communications

Arkadin

FUJITSU

RunMyProcess

KDDI

Total Immersion


1. Diagnosis – Business and Market Overviewing

2. Identify Business Opportunities in Japan

3. Define Strategic Options for The Entry to Japan

4. Identify Potential Business Partners in Japan

5. Analyse and Prioritise Potential Partners

6. Approach Target Partners in Japan

7. Arrange and Support Meetings with Target Partners

8. Support Business Planning for The Entry to Japan

9. Provide Supports to Business Setup in Japan• Free temporary office space and meeting rooms• Support to incorporation, HR, office, VISA issues

JETRO provides 100% free, comprehensive services to help you come to Japan

The Japanese Government is committed to find innovative people, technologies and services from the global market and help them come to Japan for our long-term growth in future


Source: JETRO

JETRO has the extensive business network both within and outside of Japan

46 offices in Japan 74 offices in 55 countries in the world

JETRO can help you identify right partners in Japan and meet them through its nation-wide network


Source: JETRO

EXA Partners offers cross-border innovation bridging services since 2010 based in Paris, Tokyo and Newport Beach

Strategic Consulting & Intelligence Service Investment Advisory EXA Innovation Studio

• M&A and Investment target (EXA takes both seller’s and buyer’s sides) search

• Deal support from DD to contractual negotiations

• Financial engineering and financing support

• Post merger/investment integration supports

• Strategy and business planning and development

• Global news and data monitoring and reporting service

• Global market research and analysis service

• Business incubation (new company/platform /product setup & development)

• Fundraising and fund management

• Branding, communication and marketing

EXA Partners has been retained by JETRO for three years to support its “Invest in Japan” program towards French / European companies


Vade Secure is a cyber securityspecialist and also provides AI solutions for automatic email classification. They provide solutions to protect from spams, phishing, etc.

JETRO SUPPORTCOMPANY OUTLINE

Vade Secure opened a subsidiary and recruited 4 people to develop the market locally.

08/2016

SECURE IC opened a subsidiary in Japan to tackle the Japanesemarket

Secure-IC is a cyber security specialists for embedded system. They provide security analysis and hack prevention solutions for embedded systems

Selectra opened a subsidiary in Japan in Fukuoka with local employees

Selectra is the leading utility (gas & electricity) price comparison solution in France. 135 000 contracts were signed leveraging their comparison solution in 2015.

SAFT opened a subsidiaryin Japan taking over an activity led by a partner(Sumitomo) before

SAFT is a leader in the development and the manufacturing of batteries used in transport, industry and defense. Headquartered in France, it has an international presence

06/2016

05/2016

05/2016


Example of Past JETRO’s Support (1) – Entry to Japan

Vade Secure

Selectra

Secure-IC

SAFT


Source: FIVES

Example of Past JETRO’s Support (3) – Development of New Service

Edenred, global no.1 employee benefit service provider from France developed the first digitalized meal voucher coupon business platform with NTT docomo

The new service will help Edenred business with(1) Improved usability in delivering meal coupons to

employees especially at large corporation clients(2) Improved usability for restaurants to accept the meal

coupons(3) Access to NTT docomo’s customers and corporate

clients(4) New technology and service platform developed in

Japan for future application to Edenred global market

JETRO supported Edenred in the following elements:• Identified strategic options and partnership models

for Edenred to drive its business in Japan• Identified potential strategic partners to develop

business eco-system and new service platform• Introduced key persons in NTT docomo

Edenred

NTT docomo


NEXT STEP

JAPAN needs your innovations and SISU spirit !!

Contact us at [email protected]

Japan External Trade Organization (JETRO)London officeMidcity Place 71 high Holborn, London, WC1V 6AL UKTel. +44 (0)20 7421 8300

This document shall not be reproduced or reprinted on any medium or registered on any search system in whole or part by any means, without prior permission of JETRO. Although JETRO makes its best efforts to ensure the accuracy of the information contained in this document, JETRO does not take any responsibility regarding losses derived from the information contained in this document.

Talk to JETRO First!Puhukaa ensin Jetron kanssa!

Q&AJoin to discussion on Twitter

#TFJapanDay

Business opportunities and support to Finnish companies;

Mr. Marko Salonen, Commercial counsellor, Finpro Japan

JAPAN IS HOT AGAIN

• 3RD BIGGEST ECONOMY

• FINLAND COUNTRY IMAGE EXTREMELY POSITIVE

• TOKYO 2020

• MONEY LOOKING FOR GOOD BUSINESS / INVESTMENT OPPORTUNITIES

• CORPORATE VENTURE FUNDS• TRADING HOUSES• ELECTRONIC HW COMPANIES

INTERNET-OF-THINGS and DIGITALIZATION OPEN NEW OPPORTUNITIES

• IoT, IoT, IoT

• AUTOMATED DRIVING / CONNECTED CARS

• FINTECH

• SERVICE INDUSTRY, TOURISM

• AR /VR

5/29/2017 © Finpro

IMPORTANT TO REMEMBER

SIZE – EACH ECONOMIC REGION IS ”A COUNTRY” SEGMENTATION, LOW HANGING FRUITS, PILOT PROJECTS

TRUST AND RISK AVOIDANCE

REFERENCES, RELATIONSHIP BUILDING

LIFE CYCLE THINKING

IMPORTANCE OF AFTER CARE

CONSENSUS IN DECISION MAKING

HUNTERS VS. FARMERS

CHALLENGE IN SALES CHANNEL MANAGEMENT

LOCAL PRESENCE + LOCAL PARTNER

TF GROWTH PROGRAMS ACTIVE IN JAPAN

MOBILITY AS A SERVICE / CONNECTED CARS

IOT - CAPITALIZE YOUR KNOWLEDGE

MARINE AND OFFSHORE

LIFESTYLE

FOOD FROM FINLAND

BIOECONOMY & WASTE TO ENERGY

CONTACT GROWTH PROGRAMS FOR MORE INFORMATION

FIN-JPN STRATEGIC COOPERATION • FOCUS ON DIGITALIZATION AND OPEN INNOVATION

• 3 YEARS PILOT FOR TRADE, INVESTMENTS AND INNOVATIONS FOR DIGITALIZATION, IOT, AR/VR, AI, 5G, 3D, ROBOTS, DRONES…

• PILOT PROJECTS, THEME WORKSHOPS / SEMINARS, HACKHATONS, JOINT-OFFERINGS

• MORE INFORMATION SOON

• CONTACT: MARKO SALONEN & KIMMO OJUVA, FINPRO

TEAM FINLAND SERVICES IN JAPAN

• MARKET ENTRY ADVISORY

• TROUBLE SHOOTING AND COACHING

• NETWORKING

• BUSINESS OPPORTUNITY INTRODUCTION

• DOOR OPENING (FOR CLUSTERS)

• SPECIAL EVENTS (FOR CLUSTERS)

IN JAPAN Finland Trade Center, Embassy of Finland

STAFF AT YOUR SERVICE IN TOKYO

• MARKO SALONEN PEKKA LAITINEN (JULY 1)

• MASAHIRO KIMURA

• KOICHI TANAKA

• SEI-ICHI YAMANAKA

• INKA HÄKÄLÄ

• SHIGEYOSHI NOTO

JAPAN SUPPORT IN HELSINKI

• PETRI HAAHTI (EXPORTS)

• KIMMO OJUVA (INVEST-IN, ICT & DIGITALIZATION)

THANK YOU!


#TFJapanDay

Case study 1:

Mr. Tuomas Routto, COO, Reaktor

Reaktor Mannerheimintie 200100 Helsinki, Finland

tel: +358 9 4152 [email protected]

Confidential©2017 Reaktor All rights reserved

Reaktor x JapanTuomas Routto

COO

http://www.reaktor.com/

mailto:[email protected]

Who we a r e

It’s great to meet youWe are strategis ts , designers , and engineers tha t create digital p roducts for t he world to use.

F ou n d ed by a gr ou p of f r i en ds w h o w a n t e d t o d o t h i n gs d if f er en t ly,t od a y w e ar e a f ami ly of over 4 0 0 in New York, Helsinki , Tokyo a n dAms t e r d a m. We devia t e f r o m c o m m o n exp ec t a t i on s t o d i scover n e wper spec t ives a n d crea t ivi ty t h a t r es h a p es bus inesses .

REAKTOR 2017 — CONFIDENTIAL

DUBAI

100%EMPLOYEE OW NERSHIP

56mTURNOVER 2016

5OFFICES ACROSS 3 CONTINENTS

NEW YORK

2000YEAR FOUNDED

400+TEAM MEMBERS

TOKYO

HELSINKI

AMSTERDAM

#globalreach

Finland New York Tokyo Amsterdam Dubai

4

Media

Aviation

eCommerce & Retailing

Telecom

Gaming

Banking & Finance

Learning

Healthcare

etc.

The Next Big Thing | Space

Reaktor SpaceAfter Reaktor Aero and Robotics p rograms reaching for the s tars just s eemed like the next logical step.

In S ep t emb er 2017 Reak tor will l a u n c h a sa t el l i t e i n to Ear th ’s orb i t o n t h e SpaceX Fa lcon 9 rocket .

The a i m is t o s h ow h ow m o d e r n h i gh - q u a l i t y sof tware d eve l o p m en t c a n benef i t space p r ogr a m s , a n d to exp lore t h e possibi l i t ies of space

technolo gy i n t eg r a t i on in to everyday life.

The p rojec t h a s covered ever y t h i n g f r om t h e bu i ld ing of t h e sa t el l i t e a n d neces s a r y g r ou n d con t rol oper a t i o ns , t o t h e d eve l o p m e n t of n ex t gen er a t i on sof twar e solu t ions t h a t can ut i l ize t h e satell i te.

Reak tor in i t ia lly c o - o p e r a t e d w i t h t h e Aalto Universi ty Space lab b u t s ince t h e n s t a r t ed a s p i n - o f f called Reak tor Space Lab t h a t emp loys Aalto’s space h a r d w a r e specialis ts .

Find ou t m o r e a t r eak t or . c o m/s p a c e

REAKTOR 2017 — CONFIDENTIAL 5

5/29/2017 14 May 2017 48Copyright © Murata Manufacturing Co., Ltd. All rights reserved.

•Founded in 3/2014• 2016 revenue 0,5 MEUR, 15 people•Aki Saarinen decided to move to Tokyo for personal reasons•Aki was in Tokyo anyway, so a good time to experiment founding a new office.

•Conservative market (at least for foreigners)•Huuuuuuuge business potential!•Reaktor is all about high quality and playing the long game. So is Japan.

•Personal business relations take time to build•Three years of relentless business efforts starting to bring results, sales is getting good traction

•2017 is the year of rapid growth, ramp-up finally done•High-level co-operation with Hakuhodo•Future looks bright, hiring new people!

Reaktor Japan

Case study 2:

Mr. Ilmo Kuutti, President, NAPA Group

www.napa.fi

NAPASoftware solutions, services and data analysisfor ship design and operation

Ilmo Kuutti, President NAPA Group

http://www.napa.fi/

NAPA in Numbers

180EMPLOYEES

11COUNTRY OFFICES WORLD

WIDE

95%OF SHIPS

BUILT ANNUALLY DESIGNED BY NAPA

USERS

INSTALLATIONS

ONBOARD

2000+VESSELS

26 YEARS

2500+NAVAL

ARCHITECTS USE NAPA DAILY

IN THEIR DESIGNWORK

UP TO

20%SAVINGS

IN FLEET OPERATIONS ANDMAINTENANCE

WITH NAPA

€20MILLION

REVENUE IN2016

© NAPA 53

• Software development started in Wärtsilä late 70’s• First customers outside Wärtsilä 1984• To a privately owned small company in 1989 with seven employees• Expanding from Scandinavia to Europe gradually• First Japanese customer Kawasaki Heavy Industries in 1994• Slowly getting a few more customers in Japan, Korea and China• Rep office in Japan opened 2001 and in Korea and China 2002• Taking market leader position in next five years in ship design software• All major shipyards in Asia using NAPA for ship early design since 2007• Nowadays 95% of commercial ships build by NAPA customer shipyards

© NAPA

NAPA becoming a market leader in ship design software

• NAPA was started as a small start-up company owned byemployees

• Japanese Ship Classification Society ClassNK started as a NAPA software user in 2005 with one license

• Development co-operation started 2007 for customizing NAPA for Japanese customers

• Co-branded product ClassNK-NAPA Green developed in 2012

• Two years later in 2014 ClassNK took over all ownership of NAPA Company in a 53 M€ deal

• NAPA continues as an independent and neutral company serving all maritime companies including all ClassNKcompetitors

From a small Finnish private company to a Japanese owned subsidiary

NAPA for Initial and Basic Ship Design

NAPA Contract Design

NAPA Statutory Compliance

NAPA Hull Form and Performance

NAPA Steel

© NAPA

NAPA Safety Solutions

NAPA Training

Electronic LogbookLoading Computer

Vulnerability monitoringSurvivability assessment

Status Board

Shoresideoffice

© NAPA

Monitoring

Ship performance monitoring and data analysis

Comprehensive tools for• Evaluating and reacting to

ship performance• Including monitoring and

reporting of LNG Utilization including Effective Boil-off Rate

• Learning of ship characteristics

• Creating savings through increased awareness

OptimizationFleet performance management and optimization

Excellent voyage execution through• Accurate voyage planning

and optimization• Fuel or Gas mode• Route, speed and trim

recommendations• Flexible fleet performance

management tools

Performance monitoring

Performance evaluation

Performance monitoring onboard/ashore

Performance analysis

Optimum trim and draft

Optimize voyage

Dynamic Performance Model

is a comprehensive set of software tools for greater eco-efficiency and business intelligence

© NAPA

7

NAPA Fleet Intelligence– Operational Efficiency Insight for Any Vessel in the World

• Help to identify fleets and vessels which operate inefficiently and to do further analysis

• Standardized reporting across owned, time chartered and voyage chartered vessels

• Verification of noon-reports• Enable benchmarking of sub classes and

competitors• Possibility to upgrade to advanced

performance analysis and voyage optimization from same provider

© NAPA

© NAPA

NAPA Fleet Intelligence Benefits

• Know fuel consumption for any voyage with 5% accuracy

• Identify and quantify wasted fuel easily

• Fleet summary reports

• For any vessel in the world!• No onboard installation

required

© NAPA

Example voyage analysis with NAPA Fleet Intelligence

© NAPA© NAPA

Summary

© NAPA© NAPA

Knowledge and technology developed for ship design forms a basis for improving efficiency of shipping operations

Digital data and transparency will improve shipping technology and operation, reduce fuel consumption and GHG emissions and improve safety in shipping significantly

Thank you!

Case study 3:

Mr. Yuichiro Hayata, Managing Director, Murata Electronics Oy

1 Copyright © Murata Manufacturing Co., Ltd. All rights reserved.

Murata FinlandCombining Finnish and Japanese strengths for better business performance – Case CFTs(Cross-functional Teams)Japan Day, May 15, 2017 Mr. Yuichiro Hayata Managing Director Murata Electronics Oy

About MurataIn

nova

tori

nel

ectr

onic

s

Murata is a worldwide leader in the design, manufacture and sale of electronic components, modules and solutions, including capacitors, sensors, communication and power supply modules, etc. www.murata.com

• Net sales > 1 trillion JPY• Employees > 54,000

• Smartphones• Mobile router

Copyright © Murata Manufacturing Co., Ltd. All rights reserved.

• Safety systems• Electric cars• Infotainment

• Laptops• Tablets• Printers

• Flat-screen TVs• Refrigerators• Digital Still

Cameras• Air-con

• Medical devices• Lifelog

• HEMS• BEMS• Smart meters

Main Markets

COMMUNICATIONS

AUDIO & VISUAL / HOME AUTOMOTIVE

HEALTHCARE & MEDICAL ENERGY & ENVIRONMENT

COMPUTERS

http://www.murata.com/

Murata Electronics Oy:Murata's MEMS Technology Center in Finland

In red all countries where Murata has factories, R&D centers and sales offices.

• Part of Murata since 2012• Over 900 employees• Global leader in low-g MEMS sensors

for automotive, healthcare and industrial applications

• In-house 3D MEMS technology (Development and Manufacturing)

14 May 2017 67


Recent M&As andAlliances

• Acquisitionof C&D Technologies Power Electronics Division(now Murata Power Solutions)

• Power Devices

• Acquisition of VTI Technologies(now Murata Electronics Oy)

• MEMS Sensors

• Acquisition of Renesas High Power Amplifier Business

RF Monolithics(now Murata Americas RF Department)

• WirelessConnectivity Solutions

• Acquisition of • Capital &Business Alliancewith Ubiquitous Corporation

• Software

• Acquisition ofTokyo DenpaCo., Ltd

• Crystal Devices

• Acquisition of Peregrine Semiconductor Corp.

• RF SOI products

• Acquisition of NECMR SensorBusiness

• Acquisition of Toko Inc.

• Coils

2007 2012 2013 2014 2016

• Acquisition of IPDiAS.A. (now MurataIntegrated Passive Solutions S.A.)

• 3D Silicon Capacitors

• Acquisitionof Primatec Inc.(now Ise Murata Manufacturing Co., Ltd.)

• liquid crystal polymer (LCP)

HOW TO BEST UTILIZE DIVERSITY?

14 May 2017 68


Ways of thinking

Experience

Knowledge

Problem solving

Interests

Values

Age

Physical abilities

GenderEthnicity

Sexual orientation

Race

Personality

Abilities

Communication style

Demographic diversity

Task diversity

Different "sources" of diversity

Personality

15 May 2017 69Copyright © Murata Manufacturing Co., Ltd. All rights reserved.

Diversity based on demographics

Diversity based oni.e. education and experience with huge impact on way of working

Personality is formed and influenced by many factors

Diversity & Inclusion at Murata

Diversity & Inclusion is key to success throughout the PMI process and as continuous way of working.

DIFFERENT OPINIONS

NEW IDEAS

14 May 2017 70


Our Vision: Stronger TogetherJapanStrong monozukuri know-how High quality mindset Teamwork culture

14 May 2017 71


+Finland

Unique technologiesExperience in specific marketsFinnish way of working, "sisu"

First years after acquisition

2012 2013

• PMI process, integrating the small, independent company into big Murata

• With Murata brand, customer expactations get higher

2014

Challenges to meet customer expectations!• Firefighting


Revival Program to start

2015

• Learning teamwork culture from Murata Japan• Benchmarking other Finnish companies• Designing optimal

CFT(Cross Functional Teams)

concept based on the strengths of both cultures (Japan & Finland)

Revival Program


Revival Program – What we did

2015• Improved leadership and middle management

style to better enable teams' performance• Established cross-functional teams to focus on

the most critical issues• Implemented new ways of working

2016

"war rooms" – daily task management – visualization – etc.14 May 2017

74Copyright © Murata Manufacturing Co., Ltd. All rights reserved.

Highlight: Decision Making, Power To The Teams

15 May 2017 75


Phase Before AfterProblem setting Task given by manager to

individualProblem statement and targets defined as a team

Plan Individual sets plan Balancing of various options as a team

Execution; Data acquisition

Individual gathers everything he/she knows

Responsibilities spread to various experts

Analysis Individual makes judgement from own perspective

Conclusions formed based on wide expertise as a team

Decision making Manager makes decision based on presentation material

Decision is made by well informed experts

Revival Program – Excellent results!

2016 2017

PRODUC-TION R&D BUSI-NESS QUALITY ADMIN

• Excellent results in daily operations

Started Management level CFT• Learn from Genba!


Our Vision Realized: Stronger TogetherJapanStrong monozukuri know-how High quality mindset Teamwork culture


+Finland

Unique technologiesExperience in specific marketsFinnish way of working, "sisu"

Thank Youwww.murata.com

78 Copyright © Murata Manufacturing Co., Ltd. All rights reserved. 14 May 2017

http://www.murata.com/


#TFJapanDay

Let´s have a coffee break -in 15 min we will be back with ourpanelists

Join to discussion on Twitter#TFJapanDay

Panel discussion:

How to make successful market entry

Moderator: Mr. Jukka Viitanen, CEO, Resolute HQ Inc.

The panelists share their experiences about the market and their secret recipe for successful business in Japan.

Panelists: Reaktor, Mr. Tuomas Routto, COO,

Murata Electronics Oy, Mr. YuichiroHayata, Managing Director,

NAPA Group, Mr. Ilmo Kuutti, President

Link-Motion, Ms. Kanae Kubota, Sales and Business Development Director, Japan


#TFJapanDay

Closing remarks by

Mr. Jukka Siukosaari, Ambassador, Embassy of Finland, Tokyo

Let´s continue discussion on Twitter #TFJapanDay

From our campaing site you candownload all presentations and photos

Webcast video can be found in Finpro´sYoutube

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