TaylorMade Golf

Web 1.0 Marketing

Vs

Web 2.0 Marketing

By: Nathan McIntyrehttp://nathanjmcintyre.wordpress.com

Here is What I got…

• An email with this

picture

• A link to an article

from a TM web page

• Not much more

Here Is What Happened…

• Felt impartial about the email

• Would have deleted it

• Almost didn’t click on the link

But Then…..I had an idea

What if…..

You Tried Something Different

To Get The SamePoint Across?

Announces the results via Tinyurl.com or where there is a product demo

Shows a Clip of Golfer using the Club to win!!

A scientist blogs about why this club is superior to all others

Friends are posting the links to their account to share

You develop a fan page to keep fans in touch with news and developments

Post multiple pictures for fans to post as their background picture at work

Post news about company and products happenings to share

Start a Viral marketing campaign

Here is what I experience now…

• A deeper connection with TaylorMade Golf

• Ability to be heard• I can express my

opinion good or bad• Influence of others

in MY network

• TaylorMade has now satisfied all of my senses to stimulate a purchase.

• I can now…– See it (video, pictures)– Hear about it (from

others)– Emotionally connect to

the product

Why Participate?

• Connect with your consumer base in a way the competition isn’t right now– 1st mover advantage– Grow your segment

of the category

• It is less expensive then traditional marketing– Higher ROI– Cost per impression

• Greater customer satsifaction

Even More?

• Announce where you will be– Promote your

athletes– Connect at a local

level

• Improve sales through promotions for followers

• Allow actual users to post their pictures to your pages

• Hold unique contests like best hole in one using the club, etc.

• FAQ - quick response