Upload
sandyonly
View
43
Download
1
Embed Size (px)
Citation preview
Targeting your LinkedIn
Customer
Top Tips
175 million registered users
A new member joins approximately every second!
Executives form all fortune 500 companies are members
Quickly becoming the ‘Go-To’ professional network social-media site.
Identifying Your Customer
They don’t usually actively participate in networking
Requires a marketer to be pro-active in establishing a connection
Make the first move and this person will show interest
1. The Quiet Observer
Identifying Your Customer
They are in search of information and advice
They are passive viewers that want to increase their knowledge-base
They are loyal
Scratch their backs and they will scratch yours!
2. The Info Gatherer
Identifying Your Customer
Consistent and easy to spot
Actively looking to expand their network
They are ready to be approached and will accept if you connect
They thrive on one-to-one communications
3. The Consistent User
Identifying Your Customer
These users share almost anything
Give them a piece of information and chances are they will share with their network
These users are the best to kick-start a networking campaign
4. The Enthusiast
Identifying Your Customer
They do not share everything or nothing
Tend to be regular users
Similar to Info Gatherers, they want to network
Loyal
4. The Optimal User
So What Now?
You have targeted your audience and identified which band they fall under.
So…
Network, Network, Network
Aim for your more passive and un-active users first – give them a reason to keep coming back to LinkedIn
Tell your loyal and active users how you can help their business!
Maintain a strong campaign and be patient.
Headquartered in London, we have 8 UK offices and have over 40 partners worldwide – we truly are a global marketing agency.