Embed Size (px)
DESCRIPTION
Citation preview
Company Overview
Who is Saddle Ranch Productions?
Saddle Ranch Productions brings 27 years of experience in producing content for place based media, converting from videotape to DVD in 1999 and to broad-band digital in 2002.
With our roots firmly entrenched in film and documentary production, and our knowledge within place-based environments, SRP has become the leader in the production of digital signage. We also develop, market, and manage ultra rich, interactive, digital web sites for Saddle Ranch films, documentaries, digital signage clients, and web based businesses. Our Social Media Marketing team is the creator of the patent pending technology, Sul Set. Sul Set is a revolutionary technology that utilizes live streaming footage to broadcast to the masses. Fur-ther, SRP options, develops, and acquires film and documentary projects focusing in the new Screen Actors Guild Ultra Low Budget category.
Digital Signage Film Documentaries Advanced Media
Digital Signage – Utilizing Targeted Content Mapping (TCM), we can understand your business needs and goals. We can then deliver a Customized Content Solu-tion that will maximize your ROI.
Documentaries – Our projects include “hot topic” documentaries that are sure to intrigue the masses and stir up conversation.
Advanced Media –By designing and incorporating websites, social media initia-tives, and our patented technologies, we can further support our clients’ marketing strategies and business goals.
Film – Our roots are in film and we specialize in the production of Screen Actors Guild “ultra low budget” feature films.
What does SRP do?Saddle Ranch Productions (SRP) has become the leader in producing content specifically for digital place-based media. Relevancy is the success driver for content that needs to break-through and capture peoples attention as they move throug different environments during their day. SRP’s focus for developing content strate-gies for their clients is putting the right message in context to influence a desired action and/or purchase. It’s simple customer targeting – that is proven to work!
StrategySaddle Ranch Productions utilizes a Targeted Content Mapping ™ process to gain insights that allow us to develop a dynamic content strategy connecting your brand to your target audience.
DesignSaddle Ranch Productions ensures your place-based content is designed to be compatible not only with the environment and target audience but, importantly, with the look and tone of your overall marketing campaign.
Advanced Digital Presence The result of a tightly targeted content strategy is a real connectivity between the brand and the audience. A connectivity that creates an influen-tial presence and receptivity of the messaging – and, ultimately, secures a call to action or sale.
Advanced Digital Presence
Is your current digital signage a reflection of who you really are?
DigitalSignageNetwork
Engage
ReducePreceivedWait Time
Educate Entertain
- Up-Sell- Cross-Sell
- Call to Action- Drive to Purchase
Don’t lose another dollar of business from your Digital Signage network that is not properly reflecting your brand, maximizing its potential, or sending the correct message.
Whether it is to elevate your business, sell more services, or lessen perceived wait time, Saddle Ranch Productions can help with your Custom Content Solution.
Targeted Content Mapping™
Saddle Ranch Productions uses a 4-step “needs analysis” process to map out a Customized Content Solution:
What is Targeted Content Mapping™?
What is Targeted Content Mapping™?
In order to produce the right content to meet your business goals, it is imperative that we understand your business. In the digital world, the content must be specifi-cally targeted to your audience. In order to do so, we need information about your business including the audience demographic, a profile of your venue, the dwell time, and the message you want to convey. The process used by Saddle Ranch Productions to map out your Customized Content Solution is called Targeted Content Mapping™.
Features and Benefits of Targeted Content Mapping™
Targeted Content Mapping™ is a proprietary targeted development process which includes:
Venue Profiling Defining the engagement influencers within the environment.
Audience Profiling Customer targeting to create relevant communication strategy.
Dwell Time Face to Sign time utilized to produce appropriate segment lengths.
Message The content connectors that will motivate your audience to action.
Targeted Content Mapping™ Audit
The Targeted Content Mapping™ Audit is used to collect information that is relevant to your brand, environment, and audience.
In order to perform a proper analysis we need to know how many screens you have as well as the size and shape of your location. How long is a viewer exposed to the signage? What type of venue is it? Retail? Doctor’s office? Mall? What is your goal? Is it to educate your clients? Are you trying to increase immediate sales or return customers? Are you trying to decrease perceived wait time? Who is your audi-ence? We will need detailed demographics of your target consumer.
A comprehensive TCM Audit will help identify opportunities to enhance your brand’s relationship with consumers by driving relevance, value, and truly connected messaging.
This is a very simple, but invaluable process, with our online Targeted Content Mapping™ form.
Take our Targeted Content Mapping™ Audit at www.saddleranchproductions.com/tcmaudit.php
Case Study: PetCARE TV
CARE Media’s PetCARE TV Network reaches over 1,000,000 visitors a month and viewers think positively about the specialized programming.
More than 200,000 people visit PetCARE TV offices weekly. An Arbitron study from 2009 found that:
• A majority (97%) think PetCARE TV is a good thing for doctors’ offices to offer clients while in the waiting area
• 94% think PetCARE TV helps to pass the time spent waiting
• 92% think PetCARE TV is a credible source of information that they find useful
Benefits of PetCARE TV to a veterinarian’s practice
PetCARE TV educates pet parents at a time when they are most receptive to their pet’s health and well being - while waiting to see their veterinarian. PCTV enhances the front office image and conveys the importance the practice places on client education.
Benefits to the pet parents
Pet parents are exposed to several topics while they wait regarding the changing health needs of their pet and the importance of compliance with their veterinarian’s recommendations. The programming encourages clients to ask questions about their pet’s healthcare resulting in more effective communications between the pet owner and their veterinarian.
About PetCARE TV Television Network
PetCARE TV offers effective client education tools that allow veterinarians to educate and entertain waiting clients and reduce the perceived waiting time.
PetCARE TV is hosted by nationally known media veterinar-ians, Dr. Jeff Werber and Dr. Bernadine Cruz. Current news topics are provided by Veterinary News Network (VNN) with Dr. Jim Humphries. PetCARE TV also has an interac-tive online site www.MyPetCARETV.com which provides pet owners a forum to interact with other pet owners and veterinarians.
SRP is the exclusive content provider for PetCARE TV.
SRP is the exclusive content provider for PetCARE TV.
Case Study: Women’s HealthCARE TV
TAMPA, FL - CARE Media’s Women’s HealthCARE TV Network reaches over 150,000 patients a week and 95% of respondents think the specialized women’s programming is a good thing for doctors’ offices to offer their patients.
With an average OB/GYN wait-time of 25 minutes, an Arbitron study from 2009 found that:
• 95% think Women’s HealthCARE TV is a credible source of useful health information
• 94% of supermajority OB/GYN patients watch Women’s HealthCARE TV
Additionally, a full third of respondents said they saw something on Women’s HealthCARE TV that reminded them to speak with their doctor or nurse.
Women’s HealthCARE TV network provides programs that span the range from puberty through menopause and beyond with topics such as urinary disorders, mammograms, heart disease, infertility, pregnancy issues, cancer, and sexually transmitted diseases such as HPV.
Benefits of Women’s HealthCARE TV to a physician’s practice
Women’s HealthCARE TV educates women at a time when they are more receptive to, and compliant with, their doctors’ recommendations. The programming pro-vides valuable information that enhances the doctor‐patient relationship. WHCTV also enhances the front office image while providing detailed educational program-ming.
Benefits to the patient
Women’s HealthCARE TV educates patients in an engaging and entertaining format. The programming encourages patients to ask questions about their
healthcare. After viewing the content, patients better under-stand the standards of care, resulting in more effective com-munication between doctors and patients.
About Women’s HealthCARE Television Network
Women’s HealthCARE TV stands ready to equip OB/GYNs across the United States with a tool that helps them to es-tablish a rapport-building partnership with patients from the moment they step into the waiting room. Women’s HealthCARE TV is broadcast digitally to a supplied wait-ing room monitor and offers engaging health care pro-gramming that will create awareness about preventative health care measures while educating women on specific health related topics. Patient’s waiting time will be perceived as an opportunity to discover pertinent information that will assist them in making the most of the time they spend in the exam room. Most importantly, Women’s Health-CARE TV’s relational style focuses on talking with the patient, not at the patient. Women’s HealthCARE TV is intent on offering an innovative client education tool for doctors to utilize in promoting health and welfare. All topics are selected by a Medical Advisory Board and scripts are reviewed to ensure accuracy, relevance and practicality. In order to reach a larger audience, Women’s HealthCARE TV provides the availability of subtitling in either English or Spanish.
SRP is the exclusive content provider for Women’s HealthCARETV.
Saddle Ranch Productions
With the correct content you can motivate and obtain the intended response.
Saddle Ranch Productions: The leader in Digital Signage Content
Contact info:Saddle Ranch Productions345 N. MapleSuite 105Beverly Hills, CA 90210
Captivate with educational and entertaining content
Engage the viewer with relevant content
Call to Action (upsell > increased pro�ts)
Targeted Content Mapping
Customers
