SXSW - Dachis Group

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Presentation from SXSWi 2010

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#sbd

Social Business DesignPeter KimManaging Director, North America@peterkim

March 15, 2010

Kate NiederhofferPrincipal@katenieder

* Excerpted version for distribution. The original file was over 50 MB.

2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

About Dachis Group Founded in 2008 Located in Austin, London, and Sydney Deliver research, strategy, and implementation

Intuit: TurboTax Forbes, Inc.Southern Company

The Estee Lauder Companies Coca-Cola Yum! Brands

2010 Dachis Group. Confidential and Proprietary #sbd

How did we get here?

2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

Do you remember the first time you... Commented on a blog post...and someone responded? Got a friend request on Facebook from a childhood friend? Were followed on Twitter by an internet celebrity?

2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

Back to the participation economy...

social media takes us back to the participation economy that existed before the industrial revolution

2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

...and participation is growing

2009

2008

2007

0% 45% 90%

56%

75%

82%

US Adults Active in Social Media

Source: Forrester Research

2010 Dachis Group. Confidential and Proprietary #sbd

But not so fast...

2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

Issues businesses face today Proliferation of choice Unidirectional communication Filter failure Human nature Scalability

2010 Dachis Group. Confidential and Proprietary #sbd

Its time for social business

2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

2010 Dachis Group. Confidential and Proprietary #sbd

Social business design

2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

Connections CultureCommunication Content

2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

Connections

To whom are you connected and how?

2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

Are you siloed or networked?

Source: twiangulate.com

2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

Culture

Do you have a social calibration?

2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

How will you govern?

Source: Ambidanze on Flickr

2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

Communication

Are you creating signal or noise?

2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

Does communication flow freely?

2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

Content

How can you measure for meaning?

2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

Are you measuring what matters?

2010 Dachis Group. Confidential and Proprietary #sbd

What it means for you

2010 Dachis Group. Confidential and Proprietary

Social Business Design | March 15, 2010

#sbd

Are you ready for social business? Business goals: not how, but why social? Listening landscape: mass + social Competitive assessment Organization, i.e. who owns social Decision rights and workflow Measurement and metrics Technology: owned and leased

#sbd

Thank you

http://www.dachisgroup.com+ 1 512 275-7825slides@dachisgroup.com