Selling with the Enemy:

In Bed with Corporate

Compelling mission + Cause-marketing + Targeted message = Win-Win

Speakers

Christine Pollei

Executive Director of

Marathon Kids

Stephen Tarleton

Sales & Marketing Exec from People Pattern,

Bazaarvoice, Dell, AT&T & Deloitte

Questions We Will Answer

1. What is ‘alternative funding’ and why seek it, or provide it?

2. How do you find and evaluate a good match?

3. What’s the next great business model for social good?

4. How do you successfully walk the line between your mission and corporate marketing needs?

5. What is multi-level marketing and why do you need to leverage it?

Current State of Corporate Charitable

Partnerships

Stuck in Corporate

Philanthropy Organization

One for One Proliferation and

Consumerism Criticism

2006 2014

Celebrity-driven Philanthropy

What is “Alternative Funding”?

• Moving beyond the corporate philanthropy arm to the business side of the organization– In with the flow of the river, not a side stream

• Find the WIN-WIN that promotes the NPO cause and helps the Corporation sell– Beyond logo placement to multi-level marketing programs

– The engagement can help their employees to feel better about working there

• Define partnerships beyond the simple black and white– Evaluate everyone in the broader cause ecosystem and don’t be

afraid to approach players on the opposite side of an issue

Evaluating Corporate Partners

Mission

Alignment

Potential

Impact

High

Low

OpposingSame

Marathon Kids Example

Local

Doctor’s

Office

Local

Running

Store or

Gym

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See you at SXSW 2015!