Survival Kit to Asian Business Culture

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  • 12.1.2015 Copyright Hanuman Consulting 1




    - Focus on Southeast Asia

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    East Asia Greater China

    South Asia Southeast Asia

    Asian Puzzle

    Distinguish the areas. Can you do it?

    Note: Mentality doesnt always follow the national borders.

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    - Two powers: China and Japan

    - Southeast Asia at the crossroads of India, China,

    and Arabian merchants.

    - Long roads of colonialisation

    - Independence during The Great Wars of Europe

    - Unification and disputes of Asian countries

    Influences of History

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    Belief is fundamental.

    Believe in something, otherwise you dont exist. Religions and beliefs are diverse and can be overlapping.

    Which religion dictates the behavior and belief of each individual? Hinduism Buddhism Islam Christianity (and its sub religions) Confucianism Taoism Shintoism Animistic beliefs and others

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    How about a Local Language?

    Japan: Japanese (note: differences depending who you talk to)

    China: Putonghua (hanyu) and several other dialects (Cantonese is quite different from Mandarin)

    Korea: Korea

    Myanmar: Burma

    Laos: Lao tai (ethnic dialecst, thai, vietnam, chinese)

    Kambodza: Khmer

    Vietnam: Vietnam (feel free to try: French, English, Russian)

    Indonesia: Java, Sundanesia, Malay, Mandurese, Minanglabau, Indonesia, Batakki, Bali, Chinese, Aceh etc

    Malaysia: Bahasa malaysia (English)

    Philippines: Tagalog, Cebuano and others (Pilipino, English)


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    Mentality and Values 1/2 - From Confucianism: moral, relations, family, respect for elders, hierarchial

    thinking, harmony and conflict avoidance.

    - Face: keep, save or give.

    - Define status in order to communicate in a proper manner.

    - Concept of time is often based on feelings rather than what the rolex


    - Pay attention to symbolism and meanings when giving gifts.

    - Eating is interaction as its best. (Note. Sitting order defines who pays the bill.)

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    Mentality and Values 2/2

    - Redefine terms i.e. shake off your

    own understanding on such concepts

    as democracy, corruption, truth and

    lies, friends and enemies, mistakes,

    nepotism, contract, showing respect.

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    Business Mentality 1/2

    - Complex and hierarchial: do you really know who decides?

    - Step at the time, planning secondary.

    - Out of sight, out of mind

    - No public criticism.

    - Debt of gratitude is a loan.

    - Short agreements, long (business) relations.

    - Business done with friends and with friends friends

    - Official and unofficial meetings mix.

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    - Authority inherited, not based on accomplishment.

    - Three groups for an Asian: family, friends and enemies.

    - Communication is hierarchial.

    - Collectivism before individualism (we instead of I)

    - Useful third persons for awkward situations.

    - Win-win = everybody gets something (but not necessarily win)

    - Trust first, details later.

    - Celebrate, have fun, eat & meet!

    Business Mentality 2/2

    NO:Time is money.

    BUT: Money talks.

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    Stereo-types: Prepare with reserva-tions

    Their expect-ations about you

    Personali-ty: Background and behavioral style

    Before Going


    study: history,religion,


    legalities, intl &


    relations, etc.

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    Want to indulge more into

    Asian Mentality and Cultures?

    Hanuman Consulting

    Tel. +358 40 5868899