Summer internship reprt

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Text of Summer internship reprt

  • 1. Prestige Institute of Management and Research, Indore (M.P.) SUMMER TRAINING REPORT ON Kesar Alloys and Metals Pvt. Ltd. PROJECT TITLE Marketing and Selling of Product Submitted in partial fulfillment of the requirements of Under graduate Programme (UG)Submitted by: Submitted to:Amit Jain Prof. Shakti Singh SolankiBBA V semesterSection E1 | P a g e Summer Training Report Kesar Alloys And Metals Pvt. Ltd.
  • 2. TOPIC:- Summer Training Report On Kesar Alloys and Metals Pvt. Ltd. (Marketing and Selling of Product) SUBMITTED BY:- Amit Jain UNDER THE GUIDANCE OF:- Prof. Shakti Singh Solanki SUBMITTED ON:- 16th August 2012 Prestige Institute of Management and Research, Indore 2010-20132 | P a g e Summer Training Report Kesar Alloys And Metals Pvt. Ltd.
  • 3. Prestige Institute of Management and Research, Indore DECLARATIONI, Amit Jain of Prestige Institute of Management and Research, Indore of TYBBA(Semester v) hereby declare that I have completed this project on Kesar Alloysand Metals Pvt. Ltd. (With special reference of Marketing and Selling ofProduct)during the academic year 2010-2013. The information submitted is trueand original to the best of my knowledge.DATE:SIGNATURE OF STUDENTPLACE: Indore3 | P a g e Summer Training Report Kesar Alloys And Metals Pvt. Ltd.
  • 4. ACKNOWLEDGEMENTThis project has been made possible through the direct and indirectcooperation of various persons, who have inspired me at every step ofmy work. It is a matter of pride for me to acknowledge my profoundgratitude to my esteemed project guide Prof. Shakti Singh Solanki forher valuable cooperation and guidance.This summer internship training report would have never seen the lightof the day without the blessing of my parents. I am very thankful ofthem for their constant support.AMIT JAIN4 | P a g e Summer Training Report Kesar Alloys And Metals Pvt. Ltd.
  • 5. PREFACEThe research provides an opportunity to a student to demonstrateapplication of his/her knowledge, skills and competencies requiredduring the technical session. Research also helps the student to devotehis/her skill to analyze the problem to suggest alternative solutions, toevaluate them and to provide feasible recommendations on the provideddata.Kesar Alloys and Metals Pvt. Ltd. is one of the leading firms inManufacturing and Selling of reinforcement bars in overall the state.My reporting manager is Mr. Gaurav Jain (Marketing Department Head)I have undertaken training at Kesar Alloys and Metals Pvt. Ltd. crossingfrom 16/06/2012 to 16/07/2012 as a part of my BBA course curriculumand I thus, present a project report on it at best of my ability knowledgeand work done.5 | P a g e Summer Training Report Kesar Alloys And Metals Pvt. Ltd.
  • 6. TABLE OF CONTENTSS. No. CONTENTS PAGE NO.1. Industry study 72. Manufacturing Process 83. Graphical Process 94. Market 105. Organization structure 116. Financial profile of company 127. Products 138. Competitors 159. Introduction 1610. Statement of the problem 1711. Objective 1812. Research methodology 1913. Data Collection 2014. SWOT Analysis 2115. Analysis, Results And Findings 2316. Recommendations & conclusion 246 | P a g e Summer Training Report Kesar Alloys And Metals Pvt. Ltd.
  • 7. INDUSTRY STUDYKesar Alloys and Metals Pvt. Ltd. established in 2003 have proved itsexcellence in just a shot span of seven years. The company is located inIndore which is industrial capital of Madhya Pradesh. Using just thehighest quality and exhaustively tested metals and creating only theperfection, our commitment is as strong as the base built by ourproducts. With the escalation in construction industries and with thedemand of better infrastructures in our economy, Kesar Gold TMT israpidly becoming the most preferred choice for almost all the industries.Subjected to the minutest accuracy tests and high power testing, KesarGold TMT bars are the true form of strongest steel and would continueto grow with the time and demand.7 | P a g e Summer Training Report Kesar Alloys And Metals Pvt. Ltd.
  • 8. MANUFACTURING PROCESSEach KESAR GOLD TMT bar is put through Thermex Processwhich gives it extra strength and ductility. KESAR TMT Rebars are hotrolled from ingots and subjected to PLC controlled on-line ThermexQST System in three successive stages:(A) Quenching: Directly after leaving the last rolling mill stand the baris passed through Thermex cooling pipe where it is rapidly waterquenched for suitable time depending on the size of the bar and therolling speed. This hardens the surface of the bar to optimum depth byforming cooled martensite outer surface. However, the core remains hotand austenitic.(B) Self-Tempering: When the bar leaves the quenching box, the coreremains hot compared to the surface allowing heat to flow from the coreto the surface causing tempering of the outer martensite layer into astructure called Tempered Martensite. The core still remains austeniticat this stage. (C) Atmospheric Cooling: This takes place on the cooling bed wherethe austenitic core is transformed into ductile ferrite-pearlite structure.Thus the final structure consists of an optimum combination of strongouter layer (tempered-martensite) with a ductile core (Ferrite-Pearlite).This gives KESAR TMT its unique combination of higher strength andductility.8 | P a g e Summer Training Report Kesar Alloys And Metals Pvt. Ltd.
  • 9. GRAPHICAL PROCESS9 | P a g e Summer Training Report Kesar Alloys And Metals Pvt. Ltd.
  • 10. MARKET10 | P a g e Summer Training Report Kesar Alloys And Metals Pvt. Ltd.
  • 11. ORGANISATION STRUCTURE KESAR ALLOYS AND METALS PVT. LTD HAS BEEN PROMOTED BY THE FOLLOWING FIRST DIRECTORS: SHRI ASHOK KUMAR JAIN SHRI ASHOK KUMAR JAIN IS THE PRODUCTION HEAD OF THE COMPANY AND HAS EXPERIENCE OF MORE THAN 30 YEARS OF THIS FIELD.HIS STRONG COMMAND OVER HIS STAFF AND DETERMINATION HAS ALWAYS MET THE DEMAND OF THE PRODUCT IN THE MARKET. SHRI SUBHASH CHAND JAIN SHRI SUBHASH CHAND JAIN IS FINANCIAL HEAD OF THE COMPANY AND IS SUCCESSFULLY RUNNING THIS INDUSTRY FOR MORE THAN 10 YEARS.HIS RIGHT DECISIONS AND TEAM WORK HAS MADE THIS FIRM A PROFITABLE ONE. THERE ARE VARIOUS OTHER DEPARTMENTS SUCH AS MAREKETING WHICH IS OPERATED UNDER THE LEADERSHIP OF MR. GAURAV JAIN AND DISPATCHING OF PRODUCTS WHICH IS OPERATED BY MR. AASHISH JAIN.11 | P a g e Summer Training Report Kesar Alloys And Metals Pvt. Ltd.
  • 12. FINANCIAL PROFILE OF COMPANY COMPANY ENJOYS CREDIT LIMIT FROM ITS BANK VIA CC LIMIT LC LIMIT AND TERM LOAN. ENJOYS 12 DAYS CREDIT FACILITY FOR ITS RAW MATERIAL I.E. INGOT. ENJOYS 1+1DAYS CREDIT FACILITY FOR IRON SCRAPE SUPPLIERS COMPANY GIVE 4+1 DAYS CREDIT FACILITY TO ITS DEALER AND DISTRIBUTOR.12 | P a g e Summer Training Report Kesar Alloys And Metals Pvt. Ltd.