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Sugar group companies

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Page 1: Sugar group companies

ARI DIMAS 1211011024

ARMANSYAH 1211011026

AYU NUR FASA 1211011028

CANDRA GUNAWAN 1211011032

CIPTA AJENG PRATIWI 1211011034

Page 2: Sugar group companies

Name : Sugar Group Companies

CEO : Gunawan Jusuf

Company’s Adress: Desa Mataram Udik,

Seputih Mataram,

Lampung Center

E-mail :[email protected]

Activity : Produce and Sell Sugar

Product Brand : Gulaku

COMPANY’S PROFILE

Page 3: Sugar group companies

A. VisionBeing the most efficient sugar producer in ASEAN and competitive by implementing a system of sustainable agriculture and creating business opportunities and the development of agriculture-based products (diversification)

B. Mission:1. Support government programs in order to achieve national self-sufficiency in sugar.2. Assist the development of the area around3. Improving the welfare of employees4. Increase shareholder value

VISION AND MISSION

Page 4: Sugar group companies

Sugar Group Companies is a collection of businesses. There are three subsidiary companies in Indonesia that are run by Sugar Group Companies, called PT Gula Putih Mataram, PT Sweet Indo Lampung, and PT Indo Lampung Parkasa. Each of the subsidiary companies helps Sugar Group Companies to more successfully run their operations and to produce and then distribute those products to retailers and wholesalers.

COMPANY’S DESCRIPTION

Page 5: Sugar group companies

GULAKU

Gulaku is the first advertised and branded sugar product in Indonesia. As the pioneer of branded and advertised program, Gulakudone several promotional activities to introduce and inform this product to the market. The advertisement of Gulaku only provided in TVC which means that using only above the line advertisement.