Successful Marketing Strategies for Small Businesses

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Global Advertising 1st (GA1) recently presented Successful Marketing Strategies for Small Businesses at the Power Conference in Bethesda, MD.

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  • 1. Presented by: Jacquannette LewisPresidentThe Power Conference GA1

2. Successful Marketing Strategies for Small BusinessThe Power Conference 3. Table of ContentsI. BrandingII.WebsiteIII. MarketingIV.Social MediaV. Non-Traditional AdvertisingVI.Corporate Social ResponsibilityVII. Customer Relationship ManagementThe Power Conference 4. Branding FIRST IMPRESSIONS ARE EVERYTHINGThe Power Conference 5. Have an attractive logo that reects your companys image Have a solid message and catchy tagline Keep it consistent ofce, collateral, website, letterhead, etc.The Power Conference 6. Website ARE YOU GETTING THE MOST OUT OF YOUR WEBSITE?The Power Conference 7. Have ALL the information about your product,service and company on the website Offer something useful to visitors tools relevant toyour services, tips, articles, pictures Make sure its easy to navigate and visuallyappealing The Power Conference 8. Marketing DO YOU KNOW THE 4PS? PRODUCT PLACE PRICE PROMOTIONThe Power Conference 9. Focus on existing customers - it costs 5x as much to sell a new customer Dene and understand your target market Always have a tool to measure your ROI so you can correct mistakes and reduce wasteThe Power Conference 10. Social MediaDO YOU MANAGE YOUR FACEBOOK PAGE, TWITTERACCOUNT AND LINKEDIN PROFILE DAILY? The Power Conference 11. Participate and engage in vital conversations on Facebook, LinkedInand Twitter but DO NOT promote your business in these conversations Offer coupons via popular revenue sharing websites like Groupon, LivingSocial and CBS Local OffersThe Power Conference 12. Non-Traditional Advertising TIME, ENERGY, IMAGINATION = BIGGER ROIThe Power Conference 13. Invent new and innovative ways to reach and impactpeople Use a surprise effect to create buzz and word-ofmouth advertising Play on humor, clever wordplay or striking visuals toshock your audienceThe Power Conference 14. Corporate Social Responsibility (CSR) SMALL BUSINESSS GOLDEN RULEThe Power Conference 15. Align your businessbehaviors with theexpectations of youremployees and community Focus on improving theeconomic, social andenvironmental impacts ofyour business Volunteer time, products orservices to the communityThe Power Conference 16. Customer Relationship Management (CRM) THE MORE WORK YOU PUT INTO ANY RELATIONSHIP, THE STRONGER IT IS.The Power Conference 17. Make it a priority to learn more about your customers needs Directly engage with customers via email or social networks Resolve issues with customers immediately and personally if you canThe Power Conference 18. Thank You!Jacquannette LewisPresidentGlobal Advertising 1st 240.289.4001 [email protected] Power Conference