Successful internet business system 2010

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<ul><li> 1. The 10 Most Important Things I Know About Starting and Running a Successful Internet Business<br />By Bob Bly<br />presented for<br />The System<br />4/9/10<br /></li> <li> 2. 4/09/10<br />2<br />1. The 25-25-50 Rule of<br />Time Allocation<br />Do<br />Study<br />Study<br />Run<br />Successful Internet Business_System 2010<br />Typical<br />Newbie<br />Successful <br />Newbie<br /></li> <li> 3. 4/09/10<br />3<br />2. The Tipping Point in Online Success<br />Successful Internet Business_System 2010<br /></li> <li> 4. 4/09/10<br />4<br />E-list<br />E-mail<br />Landing Pages<br />PPC SEO<br />Facebook Twitter<br />LinkedIn Co-registration PR<br />Article Marketing Auto responders<br />Up-sells Coupons Birthday bashes<br />Coaching Consulting Membership sites<br /> Software Big Launches Affiliate Promotion<br /> Viral marketing Boot camps <br /> Conferences Seminars Blogs<br />3. <br />Tip-of-the-Iceberg Marketing<br /> online video<br />Tele-seminars <br />Flash Rich media Webinars Podcasts<br />Successful Internet Business_System 2010<br /></li> <li> 5. 4/09/10<br />5<br />3. The Tip-of-the IcebergHas a Lot of Power!<br />Successful Internet Business_System 2010<br /></li> <li> 6. 4/09/10<br />6<br />4. The Internet Marketing Profit Pyramid<br />A. People to sell to<br />C. A way to sell them<br />B. Products to sell them<br />Successful Internet Business_System 2010<br /></li> <li> 7. Successful Internet Business_System 2010<br />4A. People To Sell To<br /><ul><li>Monthly </li> <li> 8. Free </li> <li> 9. 55,000 primary subscribers </li> <li> 10. 25,000 secondary subscribers</li></ul>4/09/10<br />7<br /></li> <li> 11. Successful Internet Business_System 2010<br />Writing a Text E-Zine<br /><ul><li>5 7 stories </li> <li> 12. 1 3 paragraphs each </li> <li> 13. Maximum reading time </li></ul> &lt; 1 minute per story<br /> &lt; 5 minutes per issue<br /><ul><li>No click links to stories</li></ul>Always Attribute Sources<br />Give Contact Info<br />4/09/10<br />8<br /></li> <li> 14. The E-Zine Header<br />From familiar source<br />Subject line arouses curiosity or generates interest<br />Benefit<br />Name of publication<br />Identifying tag line<br />Issue date<br />Opt out copy<br />9<br />Successful Internet Business_System 2010<br />4/09/10<br /></li> <li> 15. Solo E-mail Frequency as a Function of E-Zine publication Schedule<br />Most people dont e-mail to their lists enough.<br />-- Amy Africa<br />10<br />Successful Internet Business_System 2010<br />4/09/10<br /></li> <li> 16. Blogging<br />Social Networking<br />Viral Marketing<br />Co-Regs<br />Search Engines<br />Contextual Advertising<br />Pay per Click<br />Affiliate Deals<br />Pop-unders<br />Banner Ads<br />Online Ads<br />Postcards<br />Free e-zine<br />Editorial<br />Mentions<br />JV Giveaways<br />Pop-ups<br />E-mails<br />Premiums for other Offers<br />House e-list<br />Solo Promotional E-mails<br />Ads in Free E-zine<br />Orders<br />The Agora Model<br />11<br /></li> <li> 17. Needs Assessment Model<br />12<br />Successful Internet Business_System 2010<br />4/09/10<br /></li> <li> 18. Portal Model<br />13<br />Successful Internet Business_System 2010<br />4/09/10<br /></li> <li> 19. Successful Internet Business_System 2010<br />Free-on-Free Squeeze Page<br />www.bly.com/reports<br />4/09/10<br />14<br /></li> <li> 20. Successful Internet Business_System 2010<br />4b. Products To Sell Them<br /><ul><li>Books </li> <li> 21. e-Books </li> <li> 22. Tele-classes </li> <li> 23. Webinars </li> <li> 24. e-Classes </li> <li> 25. Membership sites </li> <li> 26. Product licensing </li> <li> 27. Audios (CDs) </li> <li> 28. Videos (DVDs) </li> <li> 29. Seminars </li> <li> 30. Boot Camps </li> <li> 31. Coaching </li> <li> 32. Consulting </li> <li> 33. Copywriting</li></ul>4/09/10<br />15<br /></li> <li> 34. Successful Internet Business_System 2010<br />Sources of Content<br />Tele-seminars and<br />Webinars<br />Radio and TV<br />interviews<br />Your Products<br />You write it<br />Hire writers<br />Public<br />domain<br />Lectures<br />Government publications<br />Conferences<br />Your out-of-print books: Reversion of rights<br />Your published articles: First Rights Only<br />Remainders<br />4/09/10<br />16<br /></li> <li> 35. Successful Internet Business_System 2010<br />My First E-Book<br />www.freelancewritingprofits.com<br /><ul><li>Length 133 pages </li> <li> 36. Downloadable PDF file </li> <li> 37. Reprints of WD columns* </li> <li> 38. Cover price: $39 </li> <li> 39. Cost percent: $0 </li> <li> 40. Profit margin: 100% </li> <li> 41. Profit per sale: $39 </li> <li> 42. Total sales to date: 989 copies </li> <li> 43. Gross Revenues: $38,571 </li> <li> 44. Product development cost: $175 </li> <li> 45. ROI: 21,940% in 3 years</li></ul>Always include a bonus!<br />*$7,500 in writing fees paid by magazine to me!<br />4/09/10<br />17<br /></li> <li> 46. Successful Internet Business_System 2010<br />#4C. A Way To Sell Them<br />Date: 6/25/09<br />Orders: 210<br />Price: $49<br />Revenues: $10,290<br />4/09/10<br />18<br /></li> <li> 47. CR: 10.9%<br />Clarity Just say what it is<br />Familiarity<br />Credibility<br />Successful Internet Business_System 2010<br />4/09/10<br />19<br /></li> <li> 48. 4/09/10<br />20<br />5. The Most Important Decision Youll Ever Make is Choosing Your Niche<br /><ul><li>What do I like? </li> <li> 49. What am I interested in? </li> <li> 50. What am I good at? </li> <li> 51. What do I have an aptitude for? </li> <li> 52. What is my education? </li> <li> 53. What do I know? </li> <li> 54. What is my experience? </li> <li> 55. What have I accomplished? </li> <li> 56. Which of the above areas has the least competition? </li> <li> 57. Which of the above areas pays high rates?</li></ul>Successful Internet Business_System 2010<br /></li> <li> 58. 21<br />Keyword Due Diligence<br />http://inventory.overture.com<br />Sweet Spot:<br />10,000 <br />50,000 searches<br />Replaced by:<br />www.wordtracker.com<br /> and<br />www.spacky.com<br />4/09/10<br />Successful Internet Business_System 2010<br /></li> <li> 59. 4/09/10<br />22<br />6. Five Hours a Week to Internet Marketing Success<br />Successful Internet Business_System 2010<br /></li> <li> 60. 4/09/10<br />23<br />7. Long-Copy Sales Letters Work<br />CR: 10.9%<br />Clarity Just say what it is<br />Familiarity<br />Credibility<br />Successful Internet Business_System 2010<br /></li> <li> 61. 4/09/10<br />24<br />High<br />Involvement<br />Low<br />High<br />Low<br />Emotion<br />The Copy Length Grid<br />Audience: ___________________<br />Product: _____________________<br />Successful Internet Business_System 2010<br /></li> <li> 62. 4/09/10<br />25<br />Abundant Proof<br />Successful Internet Business_System 2010<br /></li> <li> 63. 4/09/10<br />26<br />Proof<br /><ul><li>Testimonials </li> <li> 64. Case Studies </li> <li> 65. Years in Business </li> <li> 66. Number of Customers </li> <li> 67. Customer List </li> <li> 68. Customer Names </li> <li> 69. FAQs </li> <li> 70. Demos/Free Trials </li> <li> 71. Transubstantiation </li> <li> 72. Bios </li> <li> 73. Number of Units Sold </li> <li> 74. Benchmark Test Performance </li> <li> 75. Method of Operation </li> <li> 76. Features </li> <li> 77. Publicity </li> <li> 78. Reviews </li> <li> 79. Documentation </li> <li> 80. Facsimiles </li> <li> 81. Awards </li> <li> 82. Advisory Boards</li></ul>Successful Internet Business_System 2010<br /></li> <li> 83. C = 4m + 3v + 2(i-f) 2a<br />C = Conversion rate<br />M = Prospect motivation<br />V = Value proposition<br />I = Incentive to take action<br />F = Friction<br />A = Anxiety<br />27<br />Source: Marketing Experiments<br />4/09/10<br />Successful Internet Business_System 2010<br /></li> <li> 84. 4/09/10<br />28<br />Question/Formula<br />8. Formulas Work<br />CR: 9.2%<br />Successful Internet Business_System 2010<br /></li> <li> 85. 4/09/10<br />29<br />9. Does Hype Sell?<br />Successful Internet Business_System 2010<br /></li> <li> 86. 4/09/10<br />30<br />Copy Intensity Grid(Degree of Hyperbole vs. Clarity)<br />Motivation<br />Limited<br />Plentiful<br />Availability<br />Successful Internet Business_System 2010<br /></li> <li> 87. 31<br />10. Test<br />E-Book Guarantee<br />4/09/10<br />Successful Internet Business_System 2010<br /></li> <li> 88. Which Picture Pulled Best?<br />4/09/10<br />32<br />Successful Internet Business_System 2010<br /></li> <li> 89. Which Headline Pulled Best?<br />4/09/10<br />33<br />Successful Internet Business_System 2010<br /></li> <li> 90. 4/09/10<br />34<br />Which Order Button Pulled Best?<br />Test A - (white text on red)<br />Test B - (white text on green)<br />Test C - (black text on yellow)<br />Test D - (deep blue text on ochre)<br />Successful Internet Business_System 2010<br /></li> <li> 91. 4/09/10<br />35<br />The Power of One Big Idea<br />Date: 5/6/08<br />Units Sold: 392<br />Price: $19<br />Revenues: $7,448<br />Successful Internet Business_System 2010<br /></li> <li> 92. 4/09/10<br />Successful Internet Business_System 2010<br />36<br />P = S - E<br />Lower your cost by:<br /><ul><li>Low-cost hosting </li> <li> 93. Low-cost Web design </li> <li> 94. Write your own copy </li> <li> 95. Create your own products</li></ul></li></ul>