Successful internet business system 2010

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  • 1. The 10 Most Important Things I Know About Starting and Running a Successful Internet Business
    By Bob Bly
    presented for
    The System
    4/9/10
  • 2. 4/09/10
    2
    1. The 25-25-50 Rule of
    Time Allocation
    Do
    Study
    Study
    Run
    Successful Internet Business_System 2010
    Typical
    Newbie
    Successful
    Newbie
  • 3. 4/09/10
    3
    2. The Tipping Point in Online Success
    Successful Internet Business_System 2010
  • 4. 4/09/10
    4
    E-list
    E-mail
    Landing Pages
    PPC SEO
    Facebook Twitter
    LinkedIn Co-registration PR
    Article Marketing Auto responders
    Up-sells Coupons Birthday bashes
    Coaching Consulting Membership sites
    Software Big Launches Affiliate Promotion
    Viral marketing Boot camps
    Conferences Seminars Blogs
    3.
    Tip-of-the-Iceberg Marketing
    online video
    Tele-seminars
    Flash Rich media Webinars Podcasts
    Successful Internet Business_System 2010
  • 5. 4/09/10
    5
    3. The Tip-of-the IcebergHas a Lot of Power!
    Successful Internet Business_System 2010
  • 6. 4/09/10
    6
    4. The Internet Marketing Profit Pyramid
    A. People to sell to
    C. A way to sell them
    B. Products to sell them
    Successful Internet Business_System 2010
  • 7. Successful Internet Business_System 2010
    4A. People To Sell To
    • Monthly
    • 8. Free
    • 9. 55,000 primary subscribers
    • 10. 25,000 secondary subscribers
    4/09/10
    7
  • 11. Successful Internet Business_System 2010
    Writing a Text E-Zine
    • 5 7 stories
    • 12. 1 3 paragraphs each
    • 13. Maximum reading time
    < 1 minute per story
    < 5 minutes per issue
    • No click links to stories
    Always Attribute Sources
    Give Contact Info
    4/09/10
    8
  • 14. The E-Zine Header
    From familiar source
    Subject line arouses curiosity or generates interest
    Benefit
    Name of publication
    Identifying tag line
    Issue date
    Opt out copy
    9
    Successful Internet Business_System 2010
    4/09/10
  • 15. Solo E-mail Frequency as a Function of E-Zine publication Schedule
    Most people dont e-mail to their lists enough.
    -- Amy Africa
    10
    Successful Internet Business_System 2010
    4/09/10
  • 16. Blogging
    Social Networking
    Viral Marketing
    Co-Regs
    Search Engines
    Contextual Advertising
    Pay per Click
    Affiliate Deals
    Pop-unders
    Banner Ads
    Online Ads
    Postcards
    Free e-zine
    Editorial
    Mentions
    JV Giveaways
    Pop-ups
    E-mails
    Premiums for other Offers
    House e-list
    Solo Promotional E-mails
    Ads in Free E-zine
    Orders
    The Agora Model
    11
  • 17. Needs Assessment Model
    12
    Successful Internet Business_System 2010
    4/09/10
  • 18. Portal Model
    13
    Successful Internet Business_System 2010
    4/09/10
  • 19. Successful Internet Business_System 2010
    Free-on-Free Squeeze Page
    www.bly.com/reports
    4/09/10
    14
  • 20. Successful Internet Business_System 2010
    4b. Products To Sell Them
    • Books
    • 21. e-Books
    • 22. Tele-classes
    • 23. Webinars
    • 24. e-Classes
    • 25. Membership sites
    • 26. Product licensing
    • 27. Audios (CDs)
    • 28. Videos (DVDs)
    • 29. Seminars
    • 30. Boot Camps
    • 31. Coaching
    • 32. Consulting
    • 33. Copywriting
    4/09/10
    15
  • 34. Successful Internet Business_System 2010
    Sources of Content
    Tele-seminars and
    Webinars
    Radio and TV
    interviews
    Your Products
    You write it
    Hire writers
    Public
    domain
    Lectures
    Government publications
    Conferences
    Your out-of-print books: Reversion of rights
    Your published articles: First Rights Only
    Remainders
    4/09/10
    16
  • 35. Successful Internet Business_System 2010
    My First E-Book
    www.freelancewritingprofits.com
    • Length 133 pages
    • 36. Downloadable PDF file
    • 37. Reprints of WD columns*
    • 38. Cover price: $39
    • 39. Cost percent: $0
    • 40. Profit margin: 100%
    • 41. Profit per sale: $39
    • 42. Total sales to date: 989 copies
    • 43. Gross Revenues: $38,571
    • 44. Product development cost: $175
    • 45. ROI: 21,940% in 3 years
    Always include a bonus!
    *$7,500 in writing fees paid by magazine to me!
    4/09/10
    17
  • 46. Successful Internet Business_System 2010
    #4C. A Way To Sell Them
    Date: 6/25/09
    Orders: 210
    Price: $49
    Revenues: $10,290
    4/09/10
    18
  • 47. CR: 10.9%
    Clarity Just say what it is
    Familiarity
    Credibility
    Successful Internet Business_System 2010
    4/09/10
    19
  • 48. 4/09/10
    20
    5. The Most Important Decision Youll Ever Make is Choosing Your Niche
    • What do I like?
    • 49. What am I interested in?
    • 50. What am I good at?
    • 51. What do I have an aptitude for?
    • 52. What is my education?
    • 53. What do I know?
    • 54. What is my experience?
    • 55. What have I accomplished?
    • 56. Which of the above areas has the least competition?
    • 57. Which of the above areas pays hi