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The brochure for the 2012 Balanced Scorecard event in Dubai with Kaplan, Norton and De Flander

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  • 1. Super Early Bird Book By 2 February 2012 and SAVE US$2,920!BALANCED SCORECARD FORUM21 - 26 April 2012 The Address Hotel, Dubai Marina, UAEDUBAIBuilding Competitiveness Through World Class Strategy Execution PracticesDr Kaplan And Dr NortonsONLY At The Balanced Scorecard Forum 2012 Famous Masterclass THE definitive Balanced Scorecard Masterclass delivered by the iconic gurusthemselves NEW The regions top business leaders on todays most pressing business Plus Brand NEW Material on challenges and the way forwardCo-Creation, Shared Value And Scenario NEW The Strategy Execution Ambassador Jeroen de Flander on why Analysis For Risk Management!companies fail in strategy execution NEW Expert lessons on implementing the Balanced Scorecard in projectfocused organisations NEW In-depth guidance, tools and practical lessons on how riskmanagement works in practice NEW Benchmarking data on strategy execution capability, success andfailure from over 1400 companies NEW Multiple perspectives on the Balanced Scorecard at every stage of itslifecycle NEW 5 Hall of Fame case studies for best practice Balanced Scorecardimplementations NEW 6 expert led workshops on everything from change managementto aligning human capital for performance breakthroughs!Introducing The Strategy Execution AmbassadorJeroen De FlanderNew Guru SpeakerPre-Forum Workshops: 21 April 2012A: Risk Management For Strategy ExecutionB: Aligning Human Capital To Drive Performance BreakthroughsC: Best Practice Change Management For Successful Strategy ExecutionBestselling author of Strategy Execution HeroesPost-Forum Workshops: 26 April 2012D: The 8 A Unique Strategy Execution FrameworkE: The Balanced Scorecard In A Project Focused Organisation Plus! The Strategy Execution Barometer - the leading resourceF: A Practical Guide To Performance Benchmarking worldwide for practical, fact-based Strategy Execution market data with data from more than 1400 companies! Strategic PartnerSupporting SponsorSponsorMedia Partners Organised ByTel: 971-4-335 2437Fax: 971-4-335 2438 Email: Web:

2. The Famous Kaplan Norton Masterclass Hearing it from the mastersTwo Days LIVE and IN PERSON With The Iconic Inventors of Balanced Scorecard is a unique experienceDr Robert Kaplan And Dr David Norton Rajeev Thomas, Qatar FoundationOne of the most valuable speakers on business strategy and leadership todayDavid P. Norton is founder and director of several organisations specialising in systems and processes to improve the execution of business strategy. Dr Norton has founded and built a series of professional service firms during the course of his career, each focused on leading edgeFew people have contributed as significantly to the art, and especially the science, of business strategy as Robert Kaplan. issues of management, from information technology and knowledge management to the discipline of strategy management. A frequent lecturerHis Balanced Scorecard is the premier tool for aligning a companys current actions with its strategic goals. This performance management and author, David Norton is best known for his work with the Balanced Scorecard, which has been the subject of many conferences and articles.system helps business leaders clarify their corporate vision and align people, business units, and resources with a unified strategy. He is the co-author, with Robert S. Kaplan, of eight Harvard Business Review (HBR) articles and five books: The Balanced Scorecard, The StrategyIn his research and writing, speaking and consulting, Robert develops ways to link cost and performance management systems to strategy Focused Organization, Strategy Maps, Alignment and The Execution Premium. Dr. Nortons books have sold more than one million copies in 23implementation and operational excellence. different languages.The BSC approach is also being successfully applied by governments and nonprofits throughout the world to improveThe Balanced Scorecard concept was selected by the editors of the Harvard Business Review as One of the most influentialtransparency, governance, and measurable social ideas of the past 75 years. Dr Norton was also voted as one of the Worlds 12 Most Influential Management Robert Kaplan and coauthor David Norton have written five landmark books on The Balanced Scorecard, describing how it Thinkers by Sun Top Medias Thinkers 50. Drs. Norton and Kaplan were honored with the Champion of Workplaceworks and outlining best practices for its implementation. Together, these books have transformed the business strategyLearning and Performance Award by the The American Society for Training and Development (ASTD). David P. Norton landscape and made Robert Kaplan one of the most valuable speakers in the fields of business strategy and leadership. is the preeminent authority, along with Robert Kaplan, on how to institutionalise strategic thinking using The BalancedRobert Kaplan is Baker Foundation Professor at Harvard Business School and a former Dean of the Graduate School of Scorecard (BSC). Dr Norton co-developed this extraordinary tool for defining and executing business strategy. He co- Industrial Administration, Carnegie-Mellon University.authored with Kaplan, the three essential books on The Balanced Scorecard. David Norton is also the co-founder, president and CEO of the consulting firm that helps organisations use the BSC successfully. In his presentations,The BooksDr Norton helps companies make effective strategic thinking and execution an essential part of their business,The Execution Premium describes a systematic and proven framework for achieving the financial results promised byboth at the top (through the equivalent of a Chief Strategy Officer) and throughout the organization.your strategy: How to put it into action, test it and revise it for reliable returns.An effective and influential speaker, David P. Norton is one of the most significant figures The Balanced Scorecard: Translating Strategy into Action-The seminal book on the tool that dozens of companiestransforming business today. have embraced for achieving long-term growth. Winner of the 2001 Wildman Medal from the American Accounting Association for its impact on practice; in 22 languages.More About David Norton The Strategy Focused Organisation describes how to make strategy a continuous process owned by everyone Utilising the Balanced Scorecard concept, Dr Norton allows complex organisations to effectively throughout the organisation. Best international business book for 2000, Cap Gemini Ernst & Young. clarify, manage and implement their business strategies with a rigor never possible before. Dr Nortons first book, The Balanced Scorecard: Translating Strategy Into Action, shows managers how to use thisStrategy Maps offers a powerful new visual tool for aligning processes, people and IT with desired outcomes. One ofrevolutionary tool to guide their strategic investments in people, systems and new products for long-top 10 business books of 2004 by strategy+business magazine and growth. Dr Kaplan and Dr Norton describe a multistage system that enables organisations to gain Alignment applies the Balanced Scorecard to corporate strategy, aligning business units (often poorly-coordinated)measurable benefits from carefully formulated business strategies. Together, these books and thewith headquarters long-term goals, using an Office of Strategic Management. presentations based on them, represent some of the most valuable breakthroughs in business strategy in recent times.Dr Kaplan also co-developed Activity-Based Costing, a revolutionary approach toDr Robert Kaplan, determining the underlying economics of a business, which he describes in his booksDr David Nortons research and lectures have tremendous value for any company Dr David NortonProfessor Cost & Effect and, more recently, Time-Driven Activity-Based Costing.seeking to plan and sustain value creation over the long term. Dr Norton hasDirectorHarvard BusinessHonours extremely broad and practical experience working with companies of all kinds and at all levels on their strategic capabilities. And he has unusual depth in developing Palladium GroupSchool and Accounting Hall of Famethe strategic potential of human resources. and Co-founderCo-founder of Lifetime Contribution Award, Management Accounting Section of the American David P. Norton earned a BS in electrical engineering from Worcester Polytechnic of the Balancedthe BalancedAccounting Association, and the Institute of Management Accountants Institute, an MS in operations research from the Florida Institute of Technology, an Scorecard USAScorecard USA One of top 20 Business Writers/Management Gurus, Financial Times 2005 CEOMBA from Florida State University, and his doctorate in business administrationSurvey from Harvard Business School.Masterclass Day OneSunday, 22 April 2012Masterclass Day Two Monday, 23 April 2012 With NEW material from Dr Kaplan and Dr Norton on Co-Creation, Shared Value and Scenario Testing for Risk Management!07:00 Registration And Coffee12:30Lunch And Networking Break07:30 Morning Coffee system achieves this objective at several levels including conducting operational and strategy review meetings as08:00 Opening Remarks From The Chairmanwell as meetings that test and adapt the strategy, leading08:00 Opening From The Chairman13.45Setting Meaningful KPIs, Stretch Targets And Selecting AndMazen Dauleh, Strategy Consultant, State Audit Bureau, QatarMazen Dauleh, Strategy Consultant, State Audit Bureau,Funding Strategic Initiativesto new objectives and BSC metrics that keep the strategy08:05 Risk Management: Interactive Case Studyrelevant to changing market and business conditions. DrQatar The discussion of the system continues by showing how toThe Harvard Experience Kaplan will demonstrate the role for business analytics toset targets for strategic themes and objectives, th