We look forward to talking to you.

At Stirling Associates as ‘Brand Entrepreneurs’ we pride

ourselves on doing whatever it takes to succeed for our

clients, and ultimately for ourselves.

This booklet has been specifically designed with you

in mind and we hope it shows how we might help

you. Please feel free to contact us to discuss any

requirements you may have.

With very best wishes, All the best

Iain A. Stirling

A D I F F E R E N T V I E W

You won’t find the ‘expected’ at Stirling Associates. We are a brand marketing company

that does not fit the stereotype.

We are owned and run by experienced brand experts from the client side - people who

understand fundamentally the client perspective, as well as the business imperatives.

We believe that brand expertise is only one aspect to our skills. We also bring a dynamic

entrepreneurial flair and rigour to everything we do.

OUR BRAND EXPERIENCE COMBINED WITH ENTREPRENEURIAL THINKING GIVES AMBITIOUS BUSINESSES THE EDGE THEY NEED.

Every brand is different. Their needs can change from year to year,

month to month, or even day to day. But not just because of their

evolving product or service. Brands are also dynamic entities.

At Stirling Associates, our team shapes to meet the needs of the

brand. Supplementing our core people, we work together with

a select group of experts from many specialist areas - fusing

together a team that offers powerful and relevant solutions.

Our people mix, the way we think, our structure, our backgrounds

and therefore the way we solve problems is different. We look

at solutions in a more individual way - adapting and constructing

our skill matrix to match perfectly and evolve seamlessly with the

needs of the brand as well as the ambition of the business.

NO TWO BRANDS ARE EVER THE SAME. WE MATCH OUR SKILLS TO THE BRANDS NEEDS.

GLENFIDDICH. THE WORLD’S MOST AWARDED SINGLE MALT SCOTCH WHISK Y.

A CHARACTER

TASK: BUILD A GLOBAL BRAND FROM SCRATCH.

SKILL COMBINATION: STRATEGY. CREATIVE.

BRAND DEVELOPMENT.

WE THINK: A NEW BRAND CAN ONLY BE CREDIBLE

AND POWERFUL IF IT CONTAINS A REAL TRUTH

ABOUT THE COMPANY.

William Grant & Sons approached us to build an

Employer Brand that positioned the company in

a fresh and contemporary way. The outcome

was to inspire the best people available

to join the company.

With sites across the world (including the UK,

the US, China, Australia and Russia) this was

a truly global task.

Following a brand workshop, we based the new

brand on two truths: the uniqueness of the culture

and people, and the strong character of the founder.

Our concept was: WILLIAM GRANT & SONS.

A RARE CHARACTER.

A global careers website was created - all global

jobs are now posted here. Recruitment Agency

collateral and advertising has also been created,

and internal communication projects are in progress.

careers.williamgrant.com

Our history defines us.

BY BOAT. BY AIRCRAFT.BY TRUCK. BY HELICOPTER.ON MOUNTAINS. DESERTS.ICY WASTES AND JUNGLE.THROUGH ROCK. LIQUID. AIR. TO A MUCH GREATER DEPTH.OUR VIRTUAL BORING MEANSLESS NEED FOR EXPLORATORYBOREHOLES. SO WHATEVER WEHUNT FOR. WHEREVER WE GO.

IT’S LESS BORINGWITH ADROKTHE ADROK DEEP SUBSURFACE EXPLORER.FURTHER, DEEPER, FASTER, GREENER, CHEAPER.

WE ARE CURRENTLY HIRING EXPERIENCED GEOLOGISTS, GEOPHYSICISTS AND TECHNOLOGISTS. CALL OR EMAIL US.FOR MORE INFORMATION CALL +44 (0)131 555 6662 EMAIL GSTOVE@ADROKGROUP.COM OR VISIT ADROKGROUP.COM

TASK: ESTABLISH A ‘CHALLENGER’ BRAND AND BUILD

GLOBAL AWARENESS.

SKILL COMBINATION: BRAND DEVELOPMENT. STRATEGY.

NETWORKING. REPUTATION MANAGEMENT. CREATIVE.

EXECUTIVE COACHING.

WE THINK: WHAT’S IN A BRAND STORY? BRINGING

EMOTION TO A BRAND HELPS CUSTOMERS TO CONNECT.

Stirling Associates is working with Adrok to help build

their profile in Australia and North America through a

targeted PR campaign. We have secured coverage in key

industry publications across the globe as well as building

Adrok’s profile locally as a growing Scottish business.

Following a brand audit, our creative team is

currently working on refreshing the look and feel of

Adrok’s marketing including the website, advertising,

sales collateral and a stunning new CGI film.

Adrok are the creators of a deep sub-surface scanner

which is set to change the way the oil and gas and

mining exploration industries discover essential world

resources. It offers a greener, faster, cheaper way to

explore what lies beneath the earth’s floor.

adrokgroup.com

AT S T I R L I N G & S T I R L I N G W E B E L I E V E T H AT G O O D I S T H E E N E M Y O F G R E AT

TASK: DEVELOP OUR OWN BUSINESS

TO FIT AN IDENTIFIED MARKET.

SKILL COMBINATION: STRATEGY. FUNDING.

LEGAL CREATIVE. NETWORKING.

WE THINK: TO TRULY CALL OURSELVES ENTREPRENEURS

WE NEED TO RUN OUR OWN SUCCESSFUL BUSINESS.

Stirling&Stirling is a premium brand that we handle

like every client brand - but with one big difference.

IT IS OUR BUSINESS.

Calling ourselves brand entrepreneurs is not just

a badge. We are business people that act on

opportunities when we see them.

Stirling&Stirling is a luxury Scottish experience

brand, focusing on bespoke golfing vacations.

With our spectrum of business, finance,

management and marketing skills, we seamlessly

established the brand with our core audience - high

net worth North American golfers.

The business is now expanding rapidly, and

we are introducing our brand into into the Asia

and Middle Eastern markets.

stirlingandstirling.com

E X P E R I E N C E S TO S T I R T H E S O U L

E X P E R I E N C E S TO S T I R T H E S O U L

JOIN THESE FAMOUS CRIME WRITERS AND HELP US BUILD A WORLD CLASS MORGUE

VAL MCDERMID

EVERY BODY HAS

A STORY THAT

MUST BE TOLD.

WE’RE RAISING

1 MILLION FOR

A MORGUE TO

HELP US STAY AT

THE CUTTING EDGE

OF FORENSICS.

STUART MACBRIDETESS GERRITSEN

LEE CHILDJEFFREY DEAVER

Jeff LIndsayPETER JAMES

KATHY REICHSMARK BILLINGHAM

HARLAN COBEN

the authors centre for anatomy & human identification news & events contact us

Contact ¦ Disclaimer follow us on

about the campaignhome

help us RAISE A MILLION

DONATE NOW

The Million for a Morgue CAMPAIGN WILL HELP THE UNIVERSITY OF DUNDEE RAISE 1 MILLION TO BUILD A WORLD LEADING FORENSIC CENTRE. WE ARE TEAMING UP WITH SOME OF THE TOP CRIME WRITERS TO RAISE FUNDS AND AWARENESS.

TASK: TAKE A TABOO TOPIC AND MAKE IT ENGAGING,

RELEVANT AND INTERESTING TO THE PUBLIC THROUGH

AN AWARENESS AND FUNDRAISING CAMPAIGN.

SKILL COMBINATION: STRATEGIC PLANNING.

CREATIVE DEVELOPMENT. FUNDING.

WE THINK: GETTING THE TONE OF THE BRAND DESIGN AND

NARRATIVE RIGHT CAN TAKE A CAMPAIGN TO NEW LEVELS.

We were approached by The Centre for Anatomy

and Human Identification (CAHID) at the University of

Dundee, a world-leading forensic science centre, to

help them create a campaign to raise £1M towards a

state-of-the-art mortuary. A tricky subject to get into

the public’s heart!

Lead by Professor Sue Black (of BBC Cold Case

Histories fame), the ‘Million For A Morgue’ campaign

used her links to crime writers, who often use advice

from forensics experts to make their books more

believable, to give the campaign a wider audience.

Stirling Associates designed a logo and website

which would not look out of place on the crime

fiction book shelves.

We also advised on using social media and PR

to raise awareness of the campaign and build

on the momentum of the campaign as well as

merchandising options to help raise funds.

44 IS AN INVITE-ONLY CLUB WITH A DUAL MISSION

THE RYDER CUP 2014RUN

To enjoy life with a spirit of adventure whilst

committing to the spirit of giving.

Starting with forty four like-minded and affluent

individuals, our members will take part in remarkable

challenges and enjoy unforgettable experiences

around the globe. And with 44, each event will aim to

raise a significant sum for philanthropic causes.

Our vision is to become the leading invite-only

networking / adventure / philanthropy club in the

world. We call it adventure philanthropy.

The Stirling Associates team developed the brand and

the Adventure Philanthropy concept whilst putting

together a show-stopping experience which is sure to

attract some of the world’s high net worth individuals.

TASK: CREATE THE WORLD’S FIRST ADVENTURE

PHILANTHROPY BRAND AND EXCLUSIVE LUXURY

GLOBAL EXPERIENCES TO MATCH.

SKILL COMBINATION: BRAND DEVELOPMENT. STRATEGY.

NETWORKING. CREATIVE. FUNDING. EVENT MANAGEMENT.

WE THINK: ATTENTION TO DETAIL IS KEY WHEN IT COMES

TO LUXURY BRANDS. A BRAND MUST IMMERSE ITSELF IN

ITS CUSTOMER’S WORLD TO KNOW EXACTLY WHAT THE

CUSTOMER WANTS.

TASK: REFRESH AN EXISTING BRAND

TO CAPITALISE ON SUCCESS.

SKILL COMBINATION: RESEARCH. STRATEGY.

FINANCIAL. CREATIVE. ENTREPRENEURIAL.

WE THINK: SUCCESS FOR ANY BRAND

IS BASED ON NEVER BEING COMPLACENT.

Stirling Associates has worked with Hollywood and

LA-based Storyteller Films for well over ten years.

During this time we have taken them from start-up,

to an established and successful brand. Constantly

refreshing their offering to keep ahead of the game

in an industry that is fast moving and fickle.

We work closely with the Storyteller Team to create

a range of marketing material that successfully

promotes their films to the global film industry at

Film Festivals such as Sundance and Cannes.

And where possible, we help them achieve

their funding targets.

Storyteller produces films that can be made for

between $10 and $20 Million. Their films include

‘Kicks’ - a love affair between Elizabeth Barrett and

Robert Browning with Diane Keaton, and ‘Words of

Love’ - a comedy where three friends escape New

York to star in a Las Vegas Show with Brian Cox.

storytellerla.com

TASK: CREATE INNOVATIVE TECHNOLOGY

TO SIMPLIFY COMPLEX PROBLEMS.

SKILL COMBINATION: STRATEGY.

INNOVATION. TECHNOLOGY.

WE THINK: THAT FUNDAMENTALLY

WE ARE PROBLEM-SOLVERS.

To solve the needs of Alliance, we brought

together a unique team of problem-solvers

expert in technology, strategy, systems

analysis and design.

During our long-term partnership with the

Alliance, we have delivered a range of

communication and technological solutions

that have simplified processes, reduced costs

and cut admin for the registration and awarding

of hundreds of thousands of Apprenticeships.

Due to our success in Scotland, we rolled-out

this technology across the UK, saving all these

skills organisations time and money.

The continuing evolution of our solution and

its reporting is enabling Government and

major UK employers to forward plan their

skills requirements.

sscalliance.org

TASK: TO CREATE A LUXURY BRAND FOR HIGH

AMBITIOUS EXECUTIVES.

SKILL COMBINATION: STRATEGY. CREATIVE. PR.

EVENT MANAGEMENT. NETWORKING.

WE THINK: WHAT’S IN A NAME? EVERYTHING. QUALITY

OF THOUGHT MUST START FROM THE VERY FIRST WORD.

William Grant & Sons wanted to create its own MBA

programme to further develop their own executives,

as well offering other handpicked businesses the

opportunity to take part.

From the initial strategy of the programme to

the launch event, we built and implemented an

aspirational brand that reflected the premium nature

of our clients business.

We named and created an identity for the MBA25

brand - persuading our client that limiting the

delegates to a handpicked 25 increased the

desirability of the programme.

This was then applied to all marketing material,

including a premium brochure and luxury

presentation box. We branded and managed a

launch dinner at their Glenfiddich Distillery and

also implemented a targeted PR campaign,

culminating in coverage in the FT.

The inaugural MBA25 programme successfully

launched with delegates from across the globe,

including China and the United States.

FOR FURTHER INFORMATION, PLEASE CONTACT IAIN A. STIRLING

IAIN@STIRLINGASSOCIATES.COM +44 (0) 131 556 7977

FOR FURTHER INFORMATION, PLEASE CONTACT

IAIN A. STIRLING IAIN@STIRLINGASSOCIATES.COM

LINDSAY SUTHERLAND LINDSAY@STIRLINGASSOCIATES.COM

+44 (0) 131 556 7977

WWW.STIRLINGASSOCIATES.COM