Let’s grow again @ Founders Founders

STARTUPANALYTICS

Daniel AraújoCEO, Attentive.usdaniel@attentive.us

22nd September 2016

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AGENDA

1. ABOUT ME

2. DATA @ GOOGLE

3. DATA @ ATTENTIVE.US

4. HOW DO YOU MEASURE?

5. HOW DO YOU MEASURE? #2

6. COHORTS 101

7. KEY TAKEAWAYS

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ABOUT ME

2005 2009

2010 2012 2015

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DATA @ GOOGLE

Measuring brand uplifts

Developing SEM dashboards for 30+ countries

Video Competitive Benchmark Tools

SQL (Dremel) | Map Reduce | D3.js | Youtube and Search infinite data points

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DATA @ ATTENTIVE.US

Dozens (!!) of data points

Every single one of them is biased

Every single one of them is a moving target

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How do you measure?

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What

How do you measure?

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Start with ONE metric that

matters

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Start with ONE metric that

matters

Highest impact on your engagement / revenue

All teams are aligned to grow this metric

Yes, it’s a moving target

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Website visits

New accounts

Created photo album

Insert the metric on a FUNNEL

Added 50 friends

11|Source: Greylock

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Insert the funnel in COHORTS

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HOW DO YOU MEASURE?

Only after you pick what to measure, can you pick how to measure it.

Please, pretty please, don’t do it in-house.

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KEY TAKEAWAYS

Start with ONE core user

metric to track

Create a funnel to match your

user flow

Build Cohorts and keep

iterating until you reach

negative churn

Let’s grow again @ Founders Founders

THANK YOUQ&A

Daniel AraújoCEO, Attentive.usdaniel@attentive.usIcons by Chris Kerr from the Noun Project