Welcome!Who am I?!

!Who are You?!

!What are We doing here?!

!What’s the Objective?!

!What’s it going to take to get there?!

* Social media doesn’t replace what we currently do. It purely complements it.!

!

*Don’t confuse social networking with social ‘notworking’.!

!

*Old school is still gooood!!!

*Belly to Belly is still where it’s at!

WHAT’ YOUR ONE THING?

Life’s one constant is…

Didn’t Anticipate Change!!

125 Years…GONE

Founded 1856 as a saddlery maker!!

First Holden - November 29, 1948!!

Closing in Australia 2016/2017

Is St. George Immune !to ‘Change’?

The Future is NOW.

Let’s take a look at some other changes…

Are WE !immune !

to ‘Change’?

A TRIP BACK IN TIME

• Trusted!

• Respected!

• Authoritative!

• Community Pillar

What’s changed for us?!PROS & CONS

THE CONS!

• Tech savvy consumer?!

• More competition?!

• Less loyalty/respect?!

• Less personal connection (2 ways)?

What’s changed for us?!PROS & CONS

THE PROS!

• More informed consumer?!

• Picked a niche - POD? - Not all the same?..!

• Less intimidating - more human?!

What Is the !St. George POD?

• What’s the St. George !

!

• What’s YOUR!#DISCUSS

GOAL!=!

TLA!!

EVERYWHERE

How Have!Online Behaviours !

Changed?

2012 - 208,000 photos uploaded per minute !

2014 - 243,000 photos uploaded per minute

2012 - 100,000 tweets per minute!

2014 - 350,000 tweets per minute

2012 - $ 85,000 revenue per minute !

2014 - $130,000 revenue per minute

2012 - 30 hours of video uploaded per minute!

2014 - 100 hours of video uploaded per minute

2012 - 2 million searches per minute!

2014 3.5 million searches per minute

2012 - 100 new accounts per minute!

2014 - 120 new accounts per minute

2012 - !What did you do ?!!!! 2013 - !How did you ‘change’?!!!!!2014 - !What’s your plan?

#Discuss

DIGITAL TWINOFFLINE ROSS!

• Chamber of Commerce!

• Footy Club!

• Main Street!

• Post Office!

• Waves hello!

• Pillar of the Community

ONLINE ROSS!!• Facebook

(personal)!!• Twitter

(he’s heard of it)!!• YouTube

(watched a funny video once)!

!• LinkedIn

(gets annoying emails from them)

Offline ActivitiesWhat do we do now?!

•!Customer Appreciation Nights!

• BBQ Van Rentals!

• Meetings with Individual Customers!

• Mail-Outs

Starting to Take !Offline to Online!

• Evites and Facebook Event Invites to Customer Appreciation Night !

• Customer Appreciation Nights w/Instructors Helping People Understand How to Use the Mobile Banking Apps!

• Advertise BBQ Van with Online Ads & Posts!

• Google Hangouts or Skype with Individual Customers!

• Email-Outs/Video Email

LET’S START TO DEVELOP YOUR DIGITAL TWIN

From This… To THIS!

(Grab your Worksheets!)

LinkedIn

1. _ _ _ _ _ _ _ _ _ _ _ _ _ photo!

2. Your ach _ _ _ _ _ _ _ _ _!

3. What your _ _ _ _ _ _ _ said!

4. Compelling reasons that make you a T L A

Facebook1. Professional yet _ _ _ _ _ _ _ _ photo!

2. Sufficient “About” _ _ _ _ _ _ _ _ _ _ !

3. Double _ _ _ _ _ your likes!

4. Lock your _ _ __ _ _ _ down tight!

5. Create _ _ _ _ _ if stuck!

6. Be _ _ _ _ _ _ _ _ Ross

TLA Checklist1. Linkedin Profile Created!

2. Facebook Profile Created!

3. Conforms to St George Social Media Policy!

4. Key Personnel!

A. Linked in profile checked!

B. Facebook profile checked!

C. St George Social Media Policy explained & agreed to!

D. On-line marketing opportunities and vision shared

Have you Heard of the Linfox Case???

Which channels could work for me, and how could I use them?!

• Facebook ?!

• LinkedIn ?!

• YouTube ?!

• Website ?

Facebook

Facebook OUR GOAL = TLA!!Using Facebook, How Do We Accomplish That?!!• Forums/Groups!•Pages!•Businesses!•Communities!•Clubs!!

• What can we share?!•! Share your teams good community deeds!•! Promote St George BBQ Trailer!•! Share your good news products & POD!! ?

LinkedIn!!!!!

Connect with Builders, Bakers, Candlestick Makers - EVERYONE in your community!

!Practise GIVE to GET!

!Share your business solutions !

with the key markets!!

* 1 recommendation a week *!!

Connect - Connect - Connect

Connect - Connect - Connect

YouTube     -­Change  your  thinking    -­      

    Think  like  a  TV  Reporter  (WWWWWH)  !

    -­Capture  your  community  in  action  !

    -­Capture  people  using  your  products  !

    -­Capture  Clients  reactions/thoughts  on  our               products  (Testimonials)  

!     -­What  are  the  10  most  FAQ’s  about  our            

    products/services?

WebsitesLook for:!!• Local blogs!!

• Real estate agents website!!

• Local Community Sites!!

• Mummy/local bloggers!

GOAL  =  TLA

My 2014 !Online Social Strategy

• What should our social media efforts look like?!

• How could each of us contribute?!

• To use ‘online’ to build better and new relationships?

#Discuss REMEMBER: GOAL = TLA

• ThatPeterBrewer.com!

• 0417 - 630 - 962 !

• facebook.com/thatpeterbrewer!

• twitter.com/thatpeterbrewer!

• youtube.com/thispeterbrewer!

• linkedin.com/thatpeterbrewer