Finally, some truth aroundsocial media marketing

Rich Meyer

For it was told….

“Social media is the answer to bad marketing & declining sales”

But…

Too many people bought into the hype

Rather than the reality

1.3 percent of Facebook users who Like a Page also engage with it. If you subtract new Likes, only 0.45 percent engage with the Pages they Like

http://www.zdnet.com/blog/facebook/only-1-of-facebook-page-users-engage-with-brands/8142

Source:

HA ?

Time to get back to basics !

This means you need to know your customer better than they know themselves

What do they really want from you ?What do they expect from you ?How do they want to connect ?

Do people really want to engage with all the brands they purchase ?

Of course NOT !

Who has the time ?

And what’s in it for them ?

They want brands to live up to their expectations and the brand promise

So you need to understand what is most important at the “moment of truth”

Moment of truth is when a consumer decides to become a customer

It could be, for example, a POP display

Or great packaging

Or even a promotion

So ask yourself a key question

Do consumers really want to talk with us on social media ?

And do we have anything interestingto say ?

Because at its heart social media isa conversation

And that conversation has to be personally relevant and meaningful

To get people to talk about you and your brand

To get them talking about you and your brand

The key is to understand..

Do people want to talk about our brand ?Can we make the conversation interesting enough for people to talk about/with us?

So does this mean I don’t need social media ?

Consumers expect YOUR brand to beon social media

They want you to listen to them

And respond in Internet time

So you need to decide…

…Where is the best place to spend my marketing dollars ?

But also ensure that all your marketingis fully integrated

Putting more money into social media marketing could be big mistake while ignoring your own brands website

Brand’s web sites still trumps its Facebook page and Twitter stream as a mom-trusted resource. • Moms ranked social media sites behind other online sources in terms of

trustworthiness when it comes to brands. • While 32% ranked a brand’s web site as a trustworthy source of information, just

10% said the same of its Facebook page, and just 4.4% said they considered Twitter streams to be trustworthy

Or other important brand touch point

But don’t buy into the social media hype

Without asking the key questions that need to be asked

The key questions that need to be asked when it comes to social media marketing

1. Do consumers want to talk with

us?

2. Do we have magnetic content ?

3. Can we make the conversations

personally relevant ?

4. How important is our brand in

their life ?

http://www.newmediaandmarketing.com