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Social Media has outgrown its diapers, and is getting its acne. Yes, it's maturing. We need to think in terms of social business to move forward. Smart strategies and the right tools will help you gain benefits from social. Presentation for the Belgian Google apps user group, an open and informal collective of companies & institutions that use Google Apps for business.
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S O C I A L S C H M O C I A LSoc ia l i s no t dead , bu t i t j us t smel l s funny
H I ! I ’M G E E R L I N D E **And , yes , I ’m a huge S ta r Wars fan
Talking Heads is a 360° social media agency, developing long term, integrated social media strategies and ways to implement those
Social media are the online tools and
platforms people use to share their
opinions, insights and experiences with
each other.
A DEFINITION
MATURITY
VISI
BILI
TY
TECHNOLOGY TRIGGER
PEAK OF INFLATED
EXPECTATIONS
TROUGH OF DISILLUSIONMENT
SLOPE OF ENLIGHTENMENT
PLATEAU OF PRODUCTIVITY
Know this one?
The f i r s t Soc ia l Med ia Revo lu t ionB A C K I N 2 0 0 9
... WHICH LED TO A SHIFT IN AD SPENDING
Cr i s i s = a ca l l fo r cos t-e f f i c iency and sus ta inab i l i ty
B U T T H E N I N 2 0 1 1
A Chain of events
“Let’s face it: most social media
marketing is a waste of time”
- Microsoft -
“GM Says Facebook ads don’t
work, pulls $10 million account”
- Forbes -
mediatization galore!
“Social media privacy: a contradiction in terms?”
- New York Times -
“Facebook admits some decrease of usage
amongst young teens for the first time”
- The Independent -
“ Social Media Anxiety Disorder (SMAD): the next new
medical condition?”
- Washington Post -
The second Soc ia l Med ia Revo lu t ion
I T J U S T G O T M AT U R ES O C I A L M E D I A I S N O T D E A D ,
FROM BROADCASTING...
... TO NETWORKINGYOUR ORGANISATION
CO-WORKERS / CLIENTS
Rethink paid,
owned earned
mix!
SOCIAL MEDIA
MARKETING
SOCIAL MEDIA
MARKETING
SOCIAL MEDIA
MARKETING
SOCIAL MEDIA
MARKETING Business!
EXTERNAL MARCOM Indispensable part of your comm mix
The #1 channel when the shit hits the fan P U B L I C R E L AT I O N S & C R I S I S M A N A G E M E N T
Human resources Fish where the fish are
Customer service people turn to social media with questions
Internal communications
!PR
!!
Marke-ting
!Press & Comm
!Internal commu-nication
!Sales
!HR
!!
B2B
!IT
!...
Social Media
FROM CO-EXISTENCE...
!PR
!!
Marke-ting
!Press & Comm
!Internal commu-nication
!Sales
!HR
!!
B2B
!IT
!...
? !
Social Media
TO collaboration...
!PR
!Press & Comm
!Internal commu-nication
!Sales
!HR
!!
B2B
!IT
!...
!!
Marke-ting
? !
Social Media
!
TO social business
T H E E N G I N E :The r ight too l se t !
it’s a tools jungle out there!
WHAT IT SHOULD NOT BE: ✓ A 100% alternative to e-mail ✓ Internal Facebook, Twitter, LinkedIn, Foursquare ✓ Chatforum ✓ Documents library
WHAT IT SHOULD BE: ✓ A tool for improved internal collaboration ✓ Information channel ✓ Knowledge sharing tool ✓ Employer branding
So, which one should i choose?
PARAMETERS: ✓ Completeness of offer ✓ Pricing per user ✓ Implementation cost ✓ User friendliness ✓ Performance ✓ Security ✓ Adapted to local market ✓ Size of your company
Criteria for choosing one or the other
Choose wisely!
T H E B E N E F I T S
ROI
THE BENEFITS
!
!
!
!
!
0497 484 770
THANK YOU!
www.talkingheads.bew
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