Social Networking Web 2.0 

Revolution

Doug CorneliusComplianceBuilding.com

Doug

Agenda• Me• The Revolution• Blogs• Facebook• Twitter• LinkedIn• Risks and Polices

SharePoint 2007

Excited Utterances

Strategic Legal Technology

Social Media Risks and Rewards

Doug:•Lawyer•Client•Legal Administrator•Blogger

It's Not that Different

Social Networking

Social Networking

Social Media

Social Media

EvolutionNot 

Revolution

Web 1.0

Web 1.5

Web 2.0

What's Different?Easy No html or code

Interactive Web pages are no longer read only

Proactive Web pages will notify you when there is new information

Why Use Web 2.0?1. Web Presence

2. Monitor and Guard your Brand

3. Connect with Peers and Clients

4. Knowledge Sharing

Types of Web 2.0

Communication:

Social Networking:

Collaboration:

User-Generated:

Audience Poll

Adoption Curve

http://bokardo.com/archives/weak-ties-and-diversity-in-social-networks/

http://andrewmcafee.org/2007/11/how_to_hit_the_enterprise_20_bullseye/

Metcalfe's Law

Metcalfe's Law

Reed's Law

Adoption Curve

Adoption Curve

Why Use Web 2.0?1. Web Presence

2. Monitor and Guard your Brand

3. Connect with Peers and Clients

4. Knowledge Sharing

307 Million

400 Million users

1,176 Million

1,335 Million

Adoption Curve

Adoption Curve

Why Use Web 2.0?1. Web Presence

2. Monitor and Guard your Brand

3. Connect with Peers and Clients

4. Knowledge Sharing

 

http://mashable.com/2010/03/18/twitter-infographic/

What hath God wrought? Samuel Morse: 22 characters

Mr. Watson, come here, I want to see you. Alexander Graham Bell: 41 characters

That's one small step for man, one giant leap for mankind. Neil Armstrong: 58 characters

Adoption Curve

"Mr. Watson-- come here. I want to see you."

Why Use Web 2.0?1. Web Presence

2. Monitor and Guard your Brand

3. Connect with Peers and Clients

4. Knowledge Sharing

Adoption Curve

Why Use Web 2.0?1. Web Presence

2. Monitor and Guard your Brand

3. Connect with Peers and Clients

4. Knowledge Sharing

Monitor

 

Ability to Damage

Facebook with your Boss

Viruses

Confidential

Confidential

Policies for Web 2.0• Maintain Confidentiality• Securities laws • Financial Performance• Identify yourself• Disclaimers• Be respectful • Anonymous Contributions• Use of logos or service marks• Copyright

Monitor Web 2.0

• Employees must register blogs

• Employees must register twitter

• Subscribe to employee blogs

• Monitor your name and

company

Where to Find Doug• ComplianceBuilding.com

• LinkedIn.com/in/dougcornelius

• Twitter.com/DougCornelius

• DougCornelius.com

• flickr.com/photos/dougcornelius

• LibraryThing.com/catalog/dougcornelius

• delicious.com/dougcornelius

• Wired.com/GeekDad