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Viral Marketing Focus on Social Networks

Social Media & Viral Marketing

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Page 1: Social Media & Viral Marketing

Viral MarketingFocus on Social Networks

Page 2: Social Media & Viral Marketing

The web today

Is social in spirit Is distributed and diverse Is ‘mashable’ and extremely open to

integration Is often unpredictable, and sometimes

even hostile In short, is a fertile ground for possibilities,

and at the same time, full of challenges

Page 3: Social Media & Viral Marketing

What is Viral Marketing ?

Viral marketing - marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.

It can be word-of-mouth delivered or enhanced by the network effects of the Internet.

Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.

Page 4: Social Media & Viral Marketing

Facebook – Indian userbase

Total : 3.3 Million usersMale : female -- 66:33

Age-wise Breakdown

Age Bracket

Active Users

13-17 279,020

18-24 1,525,800

25-34 1,237,020

35-54 326,840

55+ 50,880

12 month growth % in India – 354.8%

(one of the fastest growing countries in terms of Facebook users)

* Source : Facebook Metrics, insidefacebook.com

Page 5: Social Media & Viral Marketing
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Communication on Social Networks

See what my friends are up to: 86%

Sent a message to someone: 79%

Posted/updated my profile: 70%

Looked at profiles of people I didn’t know: 65%

Searched for someone that I used to know: 59%

Send a friend/connection request: 53%

Listened to music: 47%

Read a blog or journal: 51%

Wrote on someone’s profile page (e.g. wrote on a wall, posted a testimonial):

55%

Watched a video: 40%

Base: US online adult social networking site users, Source: North American Technographics Media And Marketing Online Survey, Q3 2007

Page 7: Social Media & Viral Marketing

Opportunities for Marketers

Advertising Banner Ads Contextual//NewsFeed/Flyer Ads Social Ads

Marketing Facebook & MySpace Pages and Sponsored Groups Causes

Word of Mouth/Interaction Applications Widgets

Intelligence Profiles and Network information Public Groups Polls & Research

Page 8: Social Media & Viral Marketing

Fifth P of Marketing: Participation

Social Media as well as social networking sites enable the Promotion aspect, especially the Word of Mouth part of it. Subsequently, the Word-of-Mouth and ‘connectedness’ component enables the 5th P of Marketing Participation.

Page 9: Social Media & Viral Marketing

Using Social Networks for Marketing

Customer community and relationship development

Support campaigns reaching social network users

Increasing the value and extend the “shelf life” of events

Differentiate your service through your customer connections

Page 10: Social Media & Viral Marketing

Social Network Participation

LISTEN

MEASUREPARTICIPAT

E

In discussions

To Customer Feedbacks

Reach, Conversion, Retention

Page 11: Social Media & Viral Marketing

Compare

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Create a page for your employees

Use for peer recruitment Share event & corporate info

Open Discussions on your products

Gather Feedbacks Invite other users to join Go Viral (Applications) to pull

users

Page 13: Social Media & Viral Marketing

Contact Us

e-mail: [email protected]: +112132911527

+91-9871010829+91-9873778077

www.mobicules.com