Social Media & Viral Marketing

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  • 1.Viral Marketing Focus on Social Networks

2. Is social in spirit Is distributed and diverse Is mashable and extremely open to integration Is often unpredictable, and sometimes even hostile In short, is a fertile ground for possibilities, and at the same time, full of challenges 3. Viral marketing - marketing techniques that use pre- existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. 4. Total : 3.3 Million users Male : female -- 66:33 Age-wise Breakdown Age Bracket Active Users 13-17 279,020 18-24 1,525,800 25-34 1,237,020 35-54 326,840 55+ 50,880 12 month growth % in India 354.8% (one of the fastest growing countries in terms of Facebook users) * Source : Facebook Metrics, 5. See what my friends are up to: 86% Sent a message to someone: 79% Posted/updated my profile: 70% Looked at profiles of people I didnt know: 65% Searched for someone that I used to know: 59% Send a friend/connection request: 53% Listened to music: 47% Read a blog or journal: 51% Wrote on someones profile page (e.g. wrote on a wall, posted a testimonial): 55% Watched a video: 40% Base: US online adult social networking site users, Source: North American Technographics Media And Marketing Online Survey, Q3 2007 6. Advertising Banner Ads Contextual//NewsFeed/Flyer Ads Social Ads Marketing Facebook & MySpace Pages and Sponsored Groups Causes Word of Mouth/Interaction Applications Widgets Intelligence Profiles and Network information Public Groups Polls & Research 7. Social Media as well as social networking sites enable the Promotion aspect, especially the Word of Mouth part of it. Subsequently, the Word-of-Mouth and connectedness component enables the 5th P of Marketing Participation. 8. Customer community and relationship development Support campaigns reaching social network users Increasing the value and extend the shelf life of events Differentiate your service through your customer connections 9. In discussions To Customer Feedbacks Reach, Conversion, Retention 10. Create a page for your employees Use for peer recruitment Share event & corporate info Open Discussions on your products Gather Feedbacks Invite other users to join Go Viral (Applications) to pull users


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