Social Media Tools: The free and not so free

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An overview of social media tools, and tips to maximize your social media program, even if you are on a budget. Download the presentation to see my tips (they're in the notes!). I forgot to mention that earlier....


  • 1. Social Media ToolsThe free and the not so free (but so incredibly important you will find a budget) For UCLA x425 PS: Feel free to tweet this out! @serena

2. Agenda Free Tools! But first. Setting goals Shhhh! Start listening Where are your customers? Pick your platforms Everyone needs an automated assistant Finding influencers Finally, a little help Other ridiculously cool links And of course a plug for Social Media Club Extend your education after this course! 3. Setting Goals Consider the marketing funnelBrand Awareness Consider your consumer(s) purchase processBrand Interactions Be realisticDrivingEngagement & Adjust as you go Sales AdvocacyLoyalty 4. Shhhhhh! Start Listening Google Alerts Google Blog Search Google Trends Technorati Social Mention Topsy HowSociable Addictomatic BoardReader 5. Bonus.Ok, Now Really StartMonitoringThinkupapp.comBottlenoseCyfeAnd if you have budgetSysomos (swoon!)Radian6 6. Pick Your Platforms! FacebookRecommendation engine TwitterReal-time news, deals YouTube/InstagramDigital storytellingDiscovery PinterestDiscoveryInspirational affiliate network Tumblr, LinkedIN and more! 7. Bonus. Platform Tools Facebook ToolsFB AnalyticsEdgeRankChecker Twitter CYA SocialBro comm. mgmtTwitalyzer localized searchTweetReach influencer reachNearby Tweets localizedmonitoring 8. Finding Influencers Klout PeerIndex FollowerWonk AllTop Listorious Wefollow 9. Finally A Little Help Hootsuite Tweetdeck BufferApp CoTweet 10. Other Ridiculously Cool Links Google Analytics Google AdPlanner KeywordSpy Wordpress Compete 11. Dont Stop Learning! Join Social Media Club! Events each month A perfect way to continue learning after this course Mashable SearchEngineLand Oh and follow me!@serena