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www.daemondigital.com © Daemon Group 2008 From communication to conversation Social Media strategies for business

Social Media Strategies For Business

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An outline guide to developing a Social Media strategy for your organisation, from initial throughts through to implementation.

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Page 1: Social Media Strategies For Business

www.daemondigital.com© Daemon Group 2008

From communication to conversationSocial Media strategies for business

Page 2: Social Media Strategies For Business

www.daemondigital.com© Daemon Group 2008

Page 3: Social Media Strategies For Business

www.daemondigital.com© Daemon Group 2008

By 2010 it is predicted that there will be more then 4 billion mobile phone

subscribers globally

Page 4: Social Media Strategies For Business

www.daemondigital.com© Daemon Group 2008

Page 5: Social Media Strategies For Business

www.daemondigital.com© Daemon Group 2008

used Google Latitude?

divorced

Page 6: Social Media Strategies For Business

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Social Media users as a percentage of all Internet users

67% of Internet users engage with Social Media

Source: comScore World Metrix

Page 7: Social Media Strategies For Business

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Social Media users by global region

Asia Pacific Europe North America Latin America Mid East/Africa

34.55%

28.47%

22.61%

9.17%5.20%

Source: comScore World Metrix

Based upon unique visitors in June 2008

Page 8: Social Media Strategies For Business

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82.9% 72.8% 63.2% 57.3% 54.8% 52.2% 45.2% 33.7%

Watch video clips online

Visit a photo sharing site

Read b

logs

Use so

cial n

etwork

s

Have commented on blogs

Upload

photo

s

Download podcasts

Use R

SS

Global use of Social Media

Source: UM Wave 3

Page 9: Social Media Strategies For Business

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72.9%5.1m

29.8m

5.4m

3.7m

17.8m

61.0m

The

oppo

rtuni

ty in

con

text

0.26m

Source: UM Wave 3

Page 10: Social Media Strategies For Business

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Social Mediaplatforms

Blogging

Microblogging

RSS

Widgets

Networks

Imagery

Video

Podcasting

Forums

Chat

Page 11: Social Media Strategies For Business

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Blogging

Microblogging

RSS

Widgets

Networks

Imagery

Video

Podcasting

Forums

Chat

Source: UM Wave 3 *Twitter Grader

62%read 29.0%

write

21.1%belong

77.0%watch

40.2%listen

No14Sydney*

47.4%post

28.2%upload

74%message

24.6%feed

Page 12: Social Media Strategies For Business

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Four categories of online social networks*

PEOPLE BASEDLinkedin

SPECIAL INTERESTWikipedia

VIRTUAL WORLDSSecond Life

CONTENT BASEDYouTube

*Source: Datamonitor analysis, 2008

Page 13: Social Media Strategies For Business

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Facebook’s api’s create advantage

Page 14: Social Media Strategies For Business

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There are 132 millionregistered users of Facebook

Page 15: Social Media Strategies For Business

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Dominance of Facebook and MySpace

0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000

Internet audience

Social media

Facebook and MySpace combined equate to 43% of the social media audience by unique visitors

Source: comScore World Metrix

Page 16: Social Media Strategies For Business

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72.8% of internet users read blogs and globally one new blog is created

every second of every day

Page 17: Social Media Strategies For Business

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STEP ONE STEP TWO

Blogs can destroy reputation …

Page 18: Social Media Strategies For Business

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… blogs can move markets …

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And blogs are helping consumers make purchasing decisions.

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So, how to develop a Social Media strategy for your organisation?

Page 21: Social Media Strategies For Business

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It’s not about the applications

Page 22: Social Media Strategies For Business

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Determine what do you want to achieve?

Use Social Media to listen

Use Social Media to ask questions

Use Social Media to extend your contacts

Use Social Media to drive your existing contacts

Use Social Media to sell your IP

Use Social Media to sell your products or services

Page 23: Social Media Strategies For Business

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Your corporate website

is where good contentgoes to die.

Page 24: Social Media Strategies For Business

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Engaging with social networks through defensive and then offensive strategic communications

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Digital engagement strategy

© Daemon Group 2008

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www.daemondigital.com© Daemon Group 2008

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www.daemondigital.com© Daemon Group 2008

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www.daemondigital.com© Daemon Group 2008

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www.daemondigital.com© Daemon Group 2008

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www.daemondigital.com© Daemon Group 2008

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www.daemondigital.com© Daemon Group 2008

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www.daemondigital.com© Daemon Group 2008

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