Embed Size (px)
DESCRIPTION
Social media risk management strategies are you rolling the dice
Citation preview
Brokers & Managers:Are You Rolling the Dice?
Social Media Risk Strategies
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
Management ConferenceDecember 11, 2008
Social Media Defined
“An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”
Source: Wikipedia
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
Management ConferenceDecember 11, 2008
Social Media Defined
Social media includes full suite of Web 2.0 tools – tools that enable interaction and engage the user:• Blogs• Video logs (Vlogs)• Micro-blogs• Social networking, bookmarking, tagging• Wikis
Management ConferenceDecember 11, 2008
Social Media Defined
Look familiar?
Management ConferenceDecember 11, 2008
Why Risk Management?
• Use of social media by REALTORS® is minimal
NOW– 15-20% use some form currently– Expected to explode in 2009– Many using now are new and inexperienced
• It’s your company’s reputation• It’s your license• It’s your business (and assets)
Management ConferenceDecember 11, 2008
What Are the Odds?
Management ConferenceDecember 11, 2008
Avoiding a Social Media Crisis
Steps to Avoiding a Social Media Crisis:1. Develop awareness2. Implement policies & procedures3. Educate yourself, staff and associates4. Communicate the expectations5. Engage your associates6. Monitor what is said7. Manage the process8. Prepare for mishaps
Management ConferenceDecember 11, 2008
Avoiding a Social Media Crisis
• Step #1: Develop awareness– Become familiar with tools and sites– Ask your associates which sites and tools they use– Check out competitors
• Step #2: Implement policies & procedures– Current P & P might be inadequate– Check E & O, liability policies– Seek legal counsel
Management ConferenceDecember 11, 2008
Avoiding a Social Media Crisis
• Step #3: Educate– Yourself, staff, associates– Don’t leave it to learning through casual use
• Step #4: Communicate– Make it a topic of sales meetings– Write about it– Distribute it
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
Management ConferenceDecember 11, 2008
Avoiding a Social Media Crisis
• Step #5: Engage– Connect with associates and staff on social
networking sites– Subscribe to your associates’ blogs
• Step #6: Monitor– Set up Google Alerts, Technorati blogs– Pay attention to status alerts, profile changes
Management ConferenceDecember 11, 2008
Avoiding a Social Media Crisis
• Step #7: Manage– Designate time per week– Delegate to management, staff or outsource
• Step #8: Prepare– Even the best laid out and managed plan can go
wrong– What do you do if problems arise?
Management ConferenceDecember 11, 2008
Mitigating a Social Media Crisis
• Time is your enemy– Act fast!– Twitter can spread bad news faster than TV, and
YouTube is more viral• Don’t take a knife to a gun fight– Don’t use traditional media (solely) to counter
social media gaffes– Respond in kind
Management ConferenceDecember 11, 2008
Mitigating a Social Media Crisis
• Brandjacking– Is your brand being used properly?– Is it being used by those authorized to use it?
• Reputation management– Are you researching your new hires?
• The Malicious Web– What happens when consumers become so
dissatisfied that they take extreme measures?...
Management ConferenceDecember 11, 2008
What Would You Do?XX
XX
XX
XX
XX
XX
Management ConferenceDecember 11, 2008
Open Discussion / Questions
Management ConferenceDecember 11, 2008
Resources
Electronic Frontier Foundation (EFF)www.eff.org
Blog for Profitwww.blogforprofit.com
Bizomi Consultingwww.bizomiconsulting.com
Management ConferenceDecember 11, 2008
Thank you for Attending!
For more information, visit www.BradHanksSeminars.com or email [email protected].
Brad Hanks trains, speaks and consults on social media, sales productivity and management in the real estate industry.
