Social Mediaproceed with caution

Topics

• Social media for business• You on the social networks

SAU

• Twitter• Facebook• WeAreSAU• LinkedIn

Growth

Twitter• 140 characters answering “What are you doing?”

@BPGlobalPR

Silent Bob Strikes Back• Asked to deplane because of

his size• Used social media to respond

to the incident• Huge media coverage and

blogger community activity• Awkward PR situation for

Southwest

@TwitChange

• Charity celebrity auction• Raised over $500k for Haiti in about 2

weeks

Alicia Keys, Adrian Grenier, Ricky Martin, Stephen Fry, Tony Hawk, Ryan Seacrest, Sophia Bush, Rosario Dawson, Peter Wentz, Jeremy Piven, Jessica Alba, Joel Madden, the Jonas Brothers, Julie Benz, Kim Kardashian, Khloe Kardashian, LeAnn Rimes, Michael Chiklis, Mario Lopez, Paula Abdul, Nicole Richie, Holly Robinson-Peete, Melanie C, Olivia Wilde, George Lopez, Demi Lovato, Blair Underwood, Bret Michaels, Ashlee Simpson, Alyssa Milano

Transparency

Your character is your own, your reputation is defined by others, your actions keep them in synch.

- @MargaretMeloni

Be Smart

• People see everything you post

• Spelling and grammar actually matter

• Facebook is forever• Be positive• Start PD now

Going to Work

• 70% of U.S. HR professionals have rejected a candidate based on online reputation info.

• 86% say positive online reputation influences the candidates application

Lessons:

• Social media is an amazing PR tool when used appropriately.

• Not using social media means the conversation is going on without you.

• Your personal social media use serves as your face to the world.

Don’t be a FAIL