The Power of Social MediaMarketing

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

COVERED IN THIS PRESENTATION:

• How social media works• Why social media works• How social media can benefit

non-profits• The importance of having a strategy

in place• Tips and resources to implement a dynamic

social media plan

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

HOW DOES SOCIAL MEDIA WORK?

Social media is a marketing tool that allows an organization to communicate, one-on-one ,with an audience who is already interested in the organization’s services or causes.

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

HOW DOES SOCIAL MEDIA WORK?

According to the Content Marketing Institute (CMI), “content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

WHAT IS CONTENT?

Content is your story! Content is the force behind social media.

“Great content gets into people’s hearts and inspires action.” Joe Pulizzi

You have a compelling story to tell! Tell It!

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

HOW DOES SOCIAL MEDIA WORK?

YOUR STORY-CONTENT-

YOUR AUDIENCE

SEARCH ENGINES

NETW

ORKS

NETWORKS

RESULTS

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

HOW DOES SOCIAL MEDIA WORK?

Social media delivers YOUR STORY (content marketing) to the search engines, who in turn match your story with Internet search questions.

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

FIRST PUNCH

WHAT ARE THE BEST WAYS OF DELIVERING YOUR STORY TO SEARCH ENGINES?

• Blogging• Twitter• YouTube• Pinterest• Facebook (a search engine on its own)

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

SECOND PUNCH

WHAT IS THE BEST WAY TO DELIVER YOUR STORY TO DIFFERENT NETWORKS?

REPURPOSE!

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

THIRD PUNCH

WHAT IS THE BEST WAY OF VALIDATING YOUR STORY?

ENGAGEMENT! CREATE A GOOD USER EXPERIENCE!

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

WHY DOES SOCIAL MEDIA WORK?

Social media works because it’s powered by the most effective engine in the world: word of mouth!It’s people-driven, opinion-driven marketing at its best.

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

HOW CAN SOCIAL MEDIA BENEFIT NON-PROFITS?

• Increased awareness of mission/cause• Increased fundraising activity• Increased volunteer participation• Increased excitement about the cause/mission

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

DEVELOPING A SOCIAL MEDIA STRATEGY THAT WORKS

• Begin with the end in mind, set goals• Profile your audience and segment it, know your

demographics• Build your stories around your purpose• Map out the implementation of your strategy• Measure your engagement and your return

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

CREATING A SOCIAL MEDIA PLAN

• Define the voice of your organization• Establish clear directives• Assign a spokesperson and/or someone who

will responsible for responding, engaging, monitoring and reporting measurable campaign effects

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

CREATING A SOCIAL MEDIA PLAN

• Choose your content repurposing chain: Begin with a blog post and repurpose: Facebook posts, videos, surveys and polls, podcasts, news releases.

• Make it easy for people to donate, volunteer, etc.: Just a click away!

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

IMPLEMENTING A DYNAMIC SOCIAL MEDIA PLAN

• How are you changing the world? Tell your story!• Allow the people you impact to tell their stories• Give the people who are passionate about your

cause opportunities to spread the word• Give your people the freedom to publish content

to your supporters• Stay true to your cause/mission

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

RESOURCES

• Netwitsthinktank.com• An online resource for nonprofit organizations working with social

media, Internet marketing, and online fundraising

• Techsoup.org• TechSoup is a nonprofit with a clear focus: providing other nonprofits

and libraries with technology that empowers them to fulfill their missions and serve their communities

• WordPress.com• A free blogging platform

SOCIAL MARKETING BUSINESS SOLUTIONS

© 2012

THANK YOU!

Dana Runimas-Plazyk630-665-9333www.NoExcusesMobileMarketing.comDana@NoExcusesMobileMarketing.comFacebook.com/DanaRunimasPlazykFacebook.com/SocialMarketingBusinessSolutionsTwitter.com/DanaPlazykYouTube.com/NoExcusesMobileLinkedIn.com/DanaPlazyk