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Introduction

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IntroductionIdeas that Spread “Win”

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IntroductionIdeas that Spread “Win”

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IntroductionIdeas that Spread “Win”

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IntroductionIdeas that Spread “Win”

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IntroductionThe Best Idea Since “Sliced Bread”

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IntroductionThe Best Idea Since “Sliced Bread”

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Introduction

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Introduction

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IntroductionTraditional Marketing Media – Stuff Like TV

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Introduction

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Arby’s US Chain Featuring Roast Beef Sandwiches

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Too many choices and Too little time

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Mass Marketing is selling average products to average people (the majority) They are not listening

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This is not the strategy to market anymore

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Market to those that really care that will tell others

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Japanese have a term “Otaku”

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50,000 Fans Tune In To Hear Steve Jobs Give A 2 Hr Advert

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Digital SolutionsPearl Jam: 96 Albums in 2 years Every one made a profit. How?

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Digital SolutionsDutch Boy Paint Company – A Can That People Talked About

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Work Out What People Want and Give it to them “Listen”

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Safe is Risky: Is your current marketing safe?

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IntroductionNew Marketing – Think Digital

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Introduction

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IntroductionVideo: Social Media RevolutionIs it a fad?

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What Are 5 Major Benefits Of Social Media?

1. Increases Traffic to Your Website = More Sales

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What Are 5 Major Benefits Of Social Media?

1. Increases Traffic to Your Website

• Twitter with links drives traffic to special landing pages• Blog with links to website• Facebook with links to landing pages, resources • LinkedIn Optimized with Links and Plugins• YouTube with links back to your website and blog• Inbound links from sites that value, link and embed your content

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What Are 5 Major Benefits Of Social Media?

1. Increases Traffic to Your Website

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What Are 5 Major Benefits Of Social Media?

1. Increases Traffic to Your Website from Inbound Links What are Inbound Links?

• Websites or blogs linking to your website or blog• The more the better• The website with the link with lots of traffic is better• Website that is ranked high in Google is better• Google loves links it gives your site authority

Inbound links to my blog currently stand at 12,170 achieved in less than 18 months

(Source Yahoos Site Explorer)

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What Are 5 Major Benefits Of Social Media?

2. Improves your Search Engine Optimisation = Found = More Sales

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What Are 5 Major Benefits Of Social Media?

2. Improves your Search Engine Optimisation

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What Are 5 Major Benefits Of Social Media?

2. Improves your Search Engine Optimisation

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What Are 5 Major Benefits Of Social Media?

3. Amplifies Your Message through ‘World Of Mouth’

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What Are 5 Major Benefits Of Social Media?

3. Amplifies Your Message through ‘World Of Mouth’

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What Are 5 Major Benefits Of Social Media?

3. Amplifies Your Message through ‘World Of Mouth’ Some maths from one post!!Facebook176 Facebook Shares Multiplied by 200 Friends on each site

Sub-Total 35,200Twitter308 Tweets Multiplied by 500 followers per Twitter account

Sub-Total 154,000

Potential Audience Reach (Impressions) Total 189,200

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What Are 5 Major Benefits Of Social Media?

4. Communicates and Engages with Your Fans

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What Are 5 Major Benefits Of Social Media?

4. Communicates and Engages with Your Fans

Facebook: Updates, Comments, Messages, Competitions

Twitter: ReTweets, Comments, Direct Messages, LinksBlogs: Comments, Polls, VotesLinkedIn: Messages, Updates, Q&A YouTube: Comments, subscribe

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What Are 5 Major Benefits Of Social Media?

5. Spreads Your Content

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What Are 5 Major Benefits Of Social Media?

5. Spreads Your Content

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The 5 Major Social Media Channels

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Why Facebook?

• Growing at over 600,000 users per day with over 500 million users• Broad demographics• Gen Y use it extensively• Personal – Fun keeping in touch with friends easily and efficiently• Business – Generating fans spreading your unique content, blogs, videos• Pages and Groups for companies• Multi-Media rich• Easy To Use• Think of it as the backyard barbeque

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8 Keys to Success Facebook Marketing

1. Set Community Expectations 2. Provide Cohesive Branding 3. Be Up To Date 4. Live Authenticity 5. Participate in Dialog 6. Enable Peer to Peer Interactions 7. Foster Advocacy 8. Solicit a Call to Action

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Facebook Case Study: Dell1. Offer a social media resource for business

2. Offer Deals

3. Updates on new products

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Facebook Case Study: Supre

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Facebook Case Study: Supre1. Seeded With Facebook Targeted Ads

2. Asks to Vote on 2 different Products

3. Updates regularly (Daily)

4. Linked To Blog

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Why Twitter?• Communicate quickly and virally• Distribute and promote your content• Target geographically • Target by user type through directories• Connecting to peers and opportunities• Simple to use• Wide range of tools• Promoting Facebook, Blogs, Websites • Real time search• Over 180 Million visitors a month• Can be automated

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Case Study One: JetBlue

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Case Study 2 : Greg Savage CEO Aquent

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Case Study 3: Dell Computers

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Case Study 4: @JeffBullas

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Why Blog?

• Position you company as a thought leader in your niche• Establishes Authority• Google likes fresh unique content • Drives inbound links improving SEO• Talk in the language of your audience ‘Zappos’• Easy to use• Great for personal branding Example jeffbullas.com

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Blog Case Study 1 - Zappos

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Blog Case Study 2 – Jeffbullas.com

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Blog Case Study 2 – Jeffbullas.com

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Blog Case Study 3

• Linked from Facebook Page• Features Fans via comments• Promotes fashion bloggers

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Why Use

• Over 50 Million professionals are members worldwide• Great for networking professionally • Finding A New Career• Positioning your as a expert and thought leader in its niche• Especially valuable for technical sales • Integrate your other sites including company, blog and Facebook • Average income of LinkedIn member is over $130,000• Think of it as a business cocktail party

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LinkedIn: Case StudyPC Gaming Company: Hardcore Computer

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LinkedIn: Case Study 1PC Gaming Company: Hardcore ComputerMarket Research. Penman Public Relations, headquartered in Austin, TX, used LinkedIn to

research a client’s planned launch of a high-end gaming system.

• Posted short discussion posts requesting feedback on view of PC gaming

• Result several hundred responses• Generated WOM • Producing insights into new product launch• Drove traffic to the product launch website

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LinkedIn: Case Study 2LinkedIn Recruiter: Saves $800,000 For Trimble

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Why YouTube and Online Video?

• Second Largest Search engine in the world• 10 times easier to rank higher in organic search• Important if you are connecting to “Gen Y”• Capable of becoming viral• Video reviews for products increases conversion 6 - 30%• Free• Easy to use

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Case Study 1: Wine Library TV$3 Million -$50 Million in 3 Years Video Blog

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Case Study 2: Ford Fiesta Project

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Wrap Up

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Wrap Up

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1. Increases Traffic to Your Website

2. Improves your Search Engine Optimisation

3. Amplifies Your Message through ‘World Of Mouth’

4. Position personal and company brands as thought leaders in your niche

5. Communicates and Engages with Your Fans

6. Spreads Your Content

7. Spreads Your Ideas

8. Think like a Publisher

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What Should I Do Next?

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1. Get started

2. Develop a social media marketing strategy

3. Design, Develop and Implement a Blog

4. Plan and Implement SEO and SEM (PPC)

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Questions

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A Shameless Plug !! Digital Solutions