Social Media Marketing For Business

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    06-May-2015

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In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization http://jeffbullas.com

Transcript

  • 1.1#

2. 2#
Digital Solutions
Introduction
3. 3#
Digital Solutions
Introduction
Ideas that Spread Win
4. Digital Solutions
Introduction
Ideas that Spread Win
4#
5. Digital Solutions
Introduction
Ideas that Spread Win
5#
6. Digital Solutions
Introduction
Ideas that Spread Win
6#
7. Digital Solutions
Introduction
The Best Idea Since Sliced Bread
7#
8. Digital Solutions
Introduction
The Best Idea Since Sliced Bread
8#
9. Digital Solutions
Introduction
9#
10. Digital Solutions
Introduction
10#
11. 11#
Digital Solutions
Introduction
Traditional Marketing Media Stuff Like TV
12. Digital Solutions
Introduction
12#
13. 13#
Digital Solutions
Arbys US Chain Featuring Roast Beef Sandwiches
14. 14#
Digital Solutions
Too many choices and Too little time
15. 15#
Digital Solutions
Mass Marketing is selling average products to average people (the majority) They are not listening
16. 16#
Digital Solutions
This is not the strategyto market anymore
17. 17#
Digital Solutions
Market to those that really care that will tell others
18. 18#
Digital Solutions
Japanese have a term Otaku
19. 19#
Digital Solutions
20. 20#
Digital Solutions
50,000 Fans Tune In To Hear Steve Jobs Give A 2 Hr Advert
21. 21#
Digital Solutions
Pearl Jam: 96 Albums in 2 years Every one made a profit. How?
22. 22#
Digital Solutions
Dutch Boy Paint Company A Can That People Talked About
23. 23#
Digital Solutions
Work Out What People Want and Give it to them Listen
24. 24#
Digital Solutions
Safe is Risky: Is your current marketing safe?
25. 25#
Digital Solutions
Introduction
New Marketing Think Digital
26. 26#
Digital Solutions
Introduction
27. 27#
Digital Solutions
Introduction
Video: Social Media RevolutionIs it a fad?
28. 28#
Digital Solutions
What Are 5 Major Benefits Of Social Media?
1. Increases Traffic to Your Website = More Sales
29. 29#
Digital Solutions
What Are 5 Major Benefits Of Social Media?
1. Increases Traffic to Your Website

  • Twitter with links drives traffic to special landing pages

30. Blog with links to website 31. Facebook with links to landing pages, resources 32. LinkedIn Optimized with Links and Plugins 33. YouTube with links back to your website and blog 34. Inbound links from sites that value, link and embed your content