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Best practices: Cross-platform social media marketing design + development tips a presentation by Sidneyeve Matrix image: fd
successful social media marketing requires that we go where the people are... image: child of Atom
image: Danny Perez Photography and once we're there, we need to share great content that attracts interest in other words, it's about inbound marketing
and ideally, the ROI will be measurable value added to your bottom lines
but which bottom lines? it's imperative to define your objectives set criteria by which to measure success of SM efforts image: melissa gray
because your objectives determine your channels and content strategy image: bluman
Social media platforms are content aggregators and community networks image: Guillerm
today I'll present some best practice tips for engaging on these channels, and across them go where the people are. image: rogersmj
FB business page ranks high on Google (higher than your webpage?) image: Franco Bouly
are your clients on this site? visitors by age 19% 50+ years 32% 34-49 23% 25-34 27% 24 & under source: comScore 2009
if so, you should be there too because FB brand affiliates are more likely to buy.
some keys to a successful FB page image: .krish.Tipirneni.
image: "iPad Stand" by Veronica Belmont vanity URL 25 likes required http://www.facebook.com/ http://www.facebook.com/PetSmart pages/Wilmington-DE/Trolley- Square-Pet-Store/69131727923 much better! so long!
FBML customized and optimized landing page oops! 1 problem: no more "Become a Fan" button. We "Like" fresh graphics. example 1 of 2
mmm fresh custom/optimized landing page example 2
interactive open wall with regular calls to action
call to action
guidelines for participation part of your crisis communication strategy for example image: Angelina :)
think cross platform once you have a Facebook page you can drive Likes if you add LIKE box to your website/blog
some best practices image: priscila_tonon
customized wallpaper check out the balanced followbacks
varied & valued tweets: post updates of newsworthy items from your industry, + your original content, + retweet/promote your followers' content image: fdecomite
image: le vent le cri reciprocity followback and create lists of your VIPs
active & continuous network development weekly tasks: add new tweeps to your lists and networks & unfollow dormant, irrelevant, or nonreciprocal tweeters
to raise clients' satisfaction index, provide consistent engaged interaction ask for input & add value image: dotbenjamin
example of asking for input: polling slide 1 of 3 Why do you read WWE Magazine?
results: wow 4+ votes per minute!
example of adding value: digital coupon slide 1 of 2
here's the digital coupon from Twitter well, not *entirely* digital, redemption requires print
example of adding value: mobile coupon slide 1 of 3
(think cross platform) tweeted link points to Facebook page with QR code
scanning QR code opens smartphone coupon image: vfowler
company listing delivers Increased visibility for your company, products and services & opportunity to promote events image: Josh Bancroft
telework Establish your expertise by responding to discussion questions Network with potential and current business partners and clients Recruit talent image Leonard John Matthews
(think cross platform) widgetize your personal profile add LinkedIn tab to Facebook profile & add LinkedIn URL to eMail signature
video marketing shooting for virality image: brittney bush
image: Laura Mary Don't make a ad. Tell a story.
A short story. atomize your content 30-60-90 seconds image: B_Zedan
types of videos how-to tutorials product reviews behind the scenes, making-of facility tour interviews (staff/client testimonial) video news release promotional event
optimizing video for social sharing & search keyword tags & titles embeddable post x-platform branded linked invite feedback image: jaygoldman
local advertising word of mouth, amplified. image: Mario Sixtus
image: wEnDaLicious join the conversation happening online today about your business
need some in your pocket? think: social + mobile
image: nan palmero become georelevant.
(cross platform) each venue user checks into with Foursquare is pushed to friends on multiple social networks
that's a lot of earned media/word of mouth P2P promotion nice work @tifffanyandco! cross platform Foursquare + Facebook
image: fazen best practices in social media marketing stretch your content & networks cross-platform multiplying the touchpoints.
Questions? hope you get in touch. @sidneyeve about the author SidneyeveMatrix,PhD. Queen'sNationalScholar,Film&Media@Queen'sUniversity Online:MatrixMediaFX.com+SidneyeveMatrix.com ThankyoutoAlexandraMacgregorfor researchanddesignassistance. Contentsofthispresentationincluding imageshaveCreativeCommonsAttribution NoncommercialShareAlike3.0Licenses. social media design + build