SOCIAL MEDIA

MAKING SENSE OUT OF NOISE

RAJESH SOUNDARARAJAN

CEO, FUTURESHIFT CONSULTING PTE. LIMITED

W: FUTURESHIFT.SG | E: RAJESH@FUTURESHIFT.SG

0

SOCIAL MEDIA IS LIKE

ALCOHOL. IT HELPS

SOCIALIZE A BIT, BUT

AN OVERDOSE CAN

KILL YOU.

March 25, 2010 1

YOU MAY AVOID IT

AND CHOSE TO BE

THE ODD ONE

THOUGH!

2

A FEW WORDS OF CAUTION3

“…BE AWARE ABOUT WHAT IS BEING SAID ABOUT YOU, BY YOU, AND THOSE IMPOSTERS.”

4

A FEW TIPS!

WORTH $1,000,000 DOLLARS5

1 START SIMPLE.6

RSS FEEDS7

8

9

2 TRY A FEW TOOLS.10

•FACEBOOK LEXICON

•TWITTER SEARCH

•TWEETDECK

•GOOGLE BUZZ

•GOOGLE ALERTS

•GOOGLE NEWS

•GOOGLE TRENDS

•INDUSTRY NEWSLETTERS

•BLOGS

JUST TO NAME A FEW – FREE TOOLS11

EXPERIMENTATION IS

GOODMarch 25, 2010 12

http://www.flickr.com/photos/jurvetson/2798315677/

3 PROTECT YOUR BRAND!13

http://www.flickr.com/photos/toptechwriter/45465432/

145 MOSTPOPULAR SITES

REALITY CHECK!15

4 SHARE PLANS WITH OTHER DIVISIONS IN YOUR

COMPANY

16

http://www.flickr.com/photos/ryanr/142455033/

5 MAKE IT A HABIT!17

HIT THE ROAD – NOW!18

http://www.flickr.com/photos/ryanr/142455033/

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RAJESH SOUNDARARAJAN

CEO, FUTURESHIFT CONSULTING PTE. LIMITED

W: FUTURESHIFT.SG | E: RAJESH@FUTURESHIFT.SG