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Challenges for Social Media in Enterprises
The Patchwork Elephantin the Ecosystem
Alan Patrick (@freecloud)
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Where is the sustainable value?
Rapid Response
OperationalValue
Continual Innovation
Improve competitiveness by allowing rapid response to changing situations?
Improve value creation by excellent operation?
Out-innovate the competition?
What can social media do to:
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Innovation as a social service
Passive (monitor)
Active (engage)
Lightweight/ zeitgeist analysis
Deep dive/ heavyweight analysis
BuzzCatching
CrowdSourcing
DataMining
DelphiOnline
How do you use all the innovative minds outside your enterprise?
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Creating Operational Value
Sales
Opex
Capex
Value
• Volume
• Value
• Churn
• Productivity
• Utilisation up
• Budget down
How can social media impact the major levers of operational value creation?
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Rapid Response – JIT & Social Media
Observe
Orient
Decide
Act
How can social media allow an Enterprise to be more responsive, faster, better?
OODA dynamic feedback loop
Agile or “Just in Time” (JIT) methods are mainly about rapid information movement, and allowing independent problem solving and decision making at low levels. How can SM help this?
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Pitfalls and Challenges
• Early Day “Chasm” Technology – The basic technologies are not yet fit for mainstream usage in enterprises, a lot of grunt work needs to occur
• Hype Curve impact – a lot of snake oil salesmen queer the market, destroying credibility
• Security Concerns – Enterprises have many valid concerns about security that need to be addressed, consumer social media has very poor capability today
• ROI not clear – nothing outside of early day pilots gets done in an enterprise without a business case, an ROI is a pre-requisite
• Organisation Re-design - social media, like previous waves such as JIT, requires significant organisation redesign. This takes time.
You AreHere
It gets usefulHere
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Any Questions?
blog: www.broadstuff.com