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Copyright Broadsight Ltd 1 broadsight Challenges for Social Media in Enterprises The Patchwork Elephant in the Ecosystem Alan Patrick (@freecloud)

Social Media In The Enterprise Smw

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Page 1: Social Media In The Enterprise Smw

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Challenges for Social Media in Enterprises

The Patchwork Elephantin the Ecosystem

Alan Patrick (@freecloud)

Page 2: Social Media In The Enterprise Smw

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Where is the sustainable value?

Rapid Response

OperationalValue

Continual Innovation

Improve competitiveness by allowing rapid response to changing situations?

Improve value creation by excellent operation?

Out-innovate the competition?

What can social media do to:

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Innovation as a social service

Passive (monitor)

Active (engage)

Lightweight/ zeitgeist analysis

Deep dive/ heavyweight analysis

BuzzCatching

CrowdSourcing

DataMining

DelphiOnline

How do you use all the innovative minds outside your enterprise?

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Creating Operational Value

Sales

Opex

Capex

Value

• Volume

• Value

• Churn

• Productivity

• Utilisation up

• Budget down

How can social media impact the major levers of operational value creation?

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Rapid Response – JIT & Social Media

Observe

Orient

Decide

Act

How can social media allow an Enterprise to be more responsive, faster, better?

OODA dynamic feedback loop

Agile or “Just in Time” (JIT) methods are mainly about rapid information movement, and allowing independent problem solving and decision making at low levels. How can SM help this?

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Pitfalls and Challenges

• Early Day “Chasm” Technology – The basic technologies are not yet fit for mainstream usage in enterprises, a lot of grunt work needs to occur

• Hype Curve impact – a lot of snake oil salesmen queer the market, destroying credibility

• Security Concerns – Enterprises have many valid concerns about security that need to be addressed, consumer social media has very poor capability today

• ROI not clear – nothing outside of early day pilots gets done in an enterprise without a business case, an ROI is a pre-requisite

• Organisation Re-design - social media, like previous waves such as JIT, requires significant organisation redesign. This takes time.

You AreHere

It gets usefulHere

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Any Questions?

blog: www.broadstuff.com