Social Media in the Enterprise

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Social Networking and its place in the business enterprise.


<ul><li> 1. Social Media in the Enterprise Dick Pepper Director, eBusiness Corporate Tool</li></ul> <p> 2. The Social Enterprise </p> <ul><li>What is the place, if any, of Social Media in the Enterprise? </li></ul> <ul><li><ul><li>Vocabulary: </li></ul></li></ul> <ul><li><ul><li><ul><li>Social Media Twitter, Facebook, blogs, podcasts, video online and offline interaction by community. </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Enterprise big honking corporations and little mom and pop shops. The bigger the enterprise, the more difficult the endeavor. </li></ul></li></ul></li></ul> <p> 3. Enterprise Social Media Report Card Last Year 4. The Social Enterprise </p> <ul><li>Getting Social in the Enterprise </li></ul> <ul><li>Awareness recognizing that something is going on. </li></ul> <ul><li>Acceptance determining that maybe we should look into it. </li></ul> <ul><li>Adoption Lets try something, and wreck the hell out of it. </li></ul> <ul><li>Adaptation Lets finally figure out whats going on and make it a valuable business tool. Adaptation, btw, is enterprise to us. </li></ul> <p> 5. The Social Enterprise:Awareness, Acceptance </p> <ul><li>Pretty hard to miss YouTube anyone? </li></ul> <ul><li>LinkedIn opened the door for many business professionals a gateway drug of sorts. </li></ul> <ul><li>The customers showed up </li></ul> <p> 6. The Social Enterprise:Adoption, Adaptation </p> <ul><li>Television and Newspapers, communicators, adopted and screwed it up. </li></ul> <ul><li>But then they fixed it. </li></ul> <ul><li>And now its killing them.Or is it? </li></ul> <ul><li>What Would Google Do? </li></ul> <ul><li>Define Your Business </li></ul> <p> 7. The Social Enterprise </p> <ul><li>3 layers to Social Media in the Enterprise </li></ul> <ul><li><ul><li>Internalto drive product creation and innovation, and productivity tools that use social aspects </li></ul></li></ul> <ul><li><ul><li>Externalto see what the customers are saying about you. </li></ul></li></ul> <ul><li><ul><li>Externalto drive products and awareness to customers </li></ul></li></ul> <p> 8. 9. Internal </p> <ul><li>Product Development </li></ul> <ul><li>Innovation </li></ul> <ul><li>Communication between employees </li></ul> <p> 10. 11. 12. 13. 14. External </p> <ul><li>Finding out what People are saying about your company and your products </li></ul> <p> 15. 16. 17. 18. 19. External </p> <ul><li>Different ways to execute a social media strategy </li></ul> <ul><li>Different entry points into the conversion funnel. </li></ul> <p> 20. 21. 22. 23. 24. 25. 26. The Approach </p> <ul><li>Did you notice how each Facebook Approach was different? </li></ul> <ul><li><ul><li>User page </li></ul></li></ul> <ul><li><ul><li>Group </li></ul></li></ul> <ul><li><ul><li>Business Page </li></ul></li></ul> <p> 27. Blogs, Video, Podcasts, etc. </p> <ul><li>MUCH more difficult for enterprise, but its getting done </li></ul> <ul><li><ul><li>Blogs are only used if you can be HONEST with your users. </li></ul></li></ul> <ul><li><ul><li>Podcasts reach 11%, and it better be entertaining. </li></ul></li></ul> <ul><li><ul><li>Video Any fool can do it, and the stupider the better. </li></ul></li></ul> <p> 28. 29. 30. Who Watches This Crap? </p> <ul><li>Your Customers. </li></ul> <ul><li>And they buy$400 blenders. </li></ul> <p> 31. YouTube Demographics Ultimate goal of YouTube: To be seen on any screen. 32. Enterprise: Video </p> <ul><li>A huge video market is developing, with the US audience expected to grow to 190 million people by 2012, 88% of the Internet user population.</li></ul> <p> 33. What Next? </p> <ul><li>Questions and answer time. </li></ul> <ul><li>Contact =[email_address] </li></ul> <ul><li>Twitter: bigfoamyhead </li></ul> <ul><li>Facebook arent we friends now? </li></ul> <p> 34. 35. 36. Content Submittal Process </p> <ul><li>eMarketing guidelines and specifications for videos and associated meta-information will be distributed to BUs </li></ul> <ul><li>Corporate eMarketing will coordinate the placement of ALL Medtronic originated videos into the channel </li></ul> <ul><li>Condition specific areas need to be configured as Playlists NOT separate Channels </li></ul> <ul><li>Non-patient/consumer channels may be created in the future for specific audiences </li></ul>