Social Media for Recruiters

Catherine Kohnen

Why should recruiters use social media ?

• Poor ROI of job boards

• Nearly everyone can be found on a social network

• Social networks: a cheap recruitment tool

Poor ROI of job boards

Job boards

Job boards

• Expensive

• Fluctuating effectiveness

• Only reach active candidates

Nearly everyone can be found on a social network

Social network population

• Social networking sites reach 82 % of the world's online population

• Nearly 1 in every 5 minutes spent online is now spent on social networking sites

• Active AND Passive candidates can be found

Social networks: a cheap recruitment tool

Cost study

• Free subscription

• Free job posting

• Tailored and effective pricing solutions

What you need to know

What you need to now

• How to identify which social networking tools are good for me ?

• How to define a global strategy for social networks within my company ?

• What is the best way to approach effective candidates ?

• Should we go into paid advertisement?

Advanced : Headhunting with social media

• Build a real headhunter network in a short time

• Maximize boolean tools searches

• Learn how to combine the new tools with the old good direct approaches techniques