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Social Media for Personal Branding and Your Business mini-presentation handout from the July 2011 E3 Business Group - North Florida Chapter meeting. I had the pleasure of discussing social media with 20 business owners
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E3 Business Group – North Florida Chapter Meeting – July 2011
Social Media for Personal Branding and Your Business (Control Your Online Identity)
By Tiffany Duhart, nokturnalescape.com ([email protected])
“Decide on your personal brand statement, a single picture/avatar to best represent you and fill out the typical profile fields that you will find on the majority of social networks (i.e. a summary, work experience, personal interests, etc). Your personal brand statement isn’t a job title, like financial analyst or marketing manager. Instead it tells the world two things: what you do and who you serve. After you’ve written all of this information down, you’re prepared to select the best social media tools for your branding strategy.” HOW TO: Leverage Social Media for Career Success http://mashable.com/2009/04/07/social-media-career-success
Presence – Website (your own domain name), Facebook, LinkedIn, Twitter and other profiles (Google +, About.Me).
Message – Creating a blog (images and text), podcast (audio), email newsletter and video to broadcast your message
Promote – List your online profiles on your business cards, flyers and other promotional materials and share them when speaking to people
Listening - Google Alerts for yourself and your industry, Twitter Mentions
Mini presentation by http://www.nokturnalescape.com and http://www.blinkvirtualbuzz.com
