Social Media for

Non-Profits

Deliverable: Design a social media training session for a

local nonprofit interested in learning

how to engage its stakeholders via social

media

Twitter

Following 10

@paullyoung @NonProfitDaily, @Invisible, @MakeAWish, @nptechblogs, @kanter, @mstein63, @NTENOrg, @wildwomanfund, @SamaritansPurse, @charitywater

@charitywatercharity: water is a non-

profit organization bringing clean and safe drinking water to people in developing nations.

They use their Twitter page by posting every day a “Photo of the day”

Photo links to their blog

Blogs Following 10

Katya Andreson (Katya’s Non-Profit Marketing Blog), Ami Neiberger-Miller (The PR Toolkit for Nonprofits), Heather Mansfield (Nonprofit Tech 2.0), Beth Kanter (Beth’s Blog), Mazarine Treyz (Wild Woman Fundraising), Jocelyn Harmon (Marketing for Nonprofits), Samaritan’s Purse International Relief (Samaritan’s Purse International Relief), Rosita Cortez (Social Media 4 Nonprofits), Kivi Leroux (Kivi’s Nonprofit Communications Blog), Care2 (frogloop)

Facebook Tips for Powerful Content by Beth Kanter Timely, Relevant, and

Quality Content

Pictures Can Inspire Many Shares or Comments

Variety Adds Spice

Be Consistent

Short & Sweet

Facebook Tips, Continued…

Experiment with Timing

Include a call to action: share, like, comment

Celebrate milestones, share good news

Always be commenting

Repeat proven stuff