Social Media for Midlands FM Forum

t: @fairsnapemartin brown e: [email protected]

unraveling the web

Midlands FM Forum

Facilities Managementand

Social Media

introductionbe2camp

my journeysocial media insights

getting started


leading andsupporting

improvement in thebuilt environment:

winning work

sustainability

collaborativeworking

social media

&

‘business’improvement

martin brownfairsnape

mob: 07776234702twitter: @fairsnapeemail: [email protected]: fairsnapelinkedin: martinbrownblog: www.fairsnape.wordpress.com

business cardfairsnape


Be as inBuilt Environment

DesignConstruction Facilities Management

AEC Sector

2as in Web 2.0

Interactive Web

Campas in Bar camp

New ways of Meeting,Learning andSharing’


… a place for people interested in howthe latest web 2.0 applications could helpbuild abetter,collaborative,and more sustainable built environment

… from planning and design throughconstruction to occupation andmanagement of buildings and facilities.

Be2camp is the world‘sfirst unconferencefocused on Web 2.0 andthe built environment.


… a gathering born from the desirefor people to freely share and learn inan open environment.

… it is an intense event withdiscussions, demos and interaction

… with participants who are the mainactors of the event.

Be2camp is the world‘sfirst unconferencefocused on Web 2.0 andthe built environment.


Be2Camp Founders

@pbroviak

@fairsnape @eepaul

@jodiem


Meetings via Skype

Conversations via twitter

Time And Date for organising times

Meetings in Second Life

Blog Posts on Ning

Use of Google Docs

2 Emails

Be2campLondonOrganisation


At the Event:Agenda and sessions agreedDelegates are participantsSessions streamed liveLive transcripts and bloggingTwitter communicationsGoogle + Skype presentations

Post Event:Video available via UstreamPresentations available via SlideshareTranscript available via CoveritliveAll on www.be2camp.comDiscussions continue in online groups

Pre Event:Topics discussed onlineOutline agenda shaped

Pecha Kucha


so far:Be2camp London Oct 2008Be2camp Liverpool May 2009Be2camp Brum August 2009Be2camp Working Buildings London 2009RIBA Forum London Oct 2009SMW Be2camp London Feb 2010Social Media Café March 2010World Water Day Dundee March 2010BIFM Conference Fringe event April 13th 2010Be2campEast Property and Social Media April 29th

planned:BecampNW Manchester 15th June 2010Be2campEast Property and Social Media June 24th Be2camp Brum August 12th Be2CampOxon Oxford SeptemberBe2camp London October 2010

be2campsBest Practice ClubsLondon February 2010Black Country February 2010Lancashire March 2010

Social Media ClinicsBuilding Centre LondonSandwell CouncilBlack Country CE Club


www.be2camp.com


“We can’t solve todays problems by using the same kind ofthinking we used when we created them.”

a be2campsustainability

manifesto


• move the debate from ‘sustainability’ to one of ‘resilience’

• collaborate through web2 and social media

• encourage open conversations and debates

• push for appropriate open source

• promote web2 as an enabler for CO2 reduction

• join the 10:10 pledge

• cause no unnecessary harm

the be2camp sustainability manifesto

Make sustainability in the builtenvironment open source.Sustainability is too important anissue to be done behind ‘closeddoors’


social media

journey

insights


Messages with emotions

Maps with icons that show peoples whereabouts

Messages via Twitter

Peoples whereabouts viaGoogle Latitude

2004 2009

The future is closer than you think


“Social media in the built environment has openeddoors for individuals to hold conversations and form

relationships across organisation boundaries.This is increasingly important as we enter a new decade where

success will come from person to personcollaboration, rather than last decades business tobusiness focus.

Leaders and directors of built environment organisations need to

address the benefits that social media will bring …

Failure to do so will almost definitely leave them trailingbehind their more innovative and successful competitors


mobile

twitter

google mail

skype

linkedin

blog



business card


2005 Excelsus Blog

2006 Second Life (aka Brand Woodin)

2006 igoogle

2006 Skype

2007 isite Blog

2007 Blog4FM

2007 Linkedin

2008 Twitter (@martin brown)

2008 be2camp

2009 Twitter (@fairsnape)

2009 Slideshare

2009 Googlewave

2010 (AR) Augmented Reality + Foursquare

Soc

ial M

edia

Jou

rney


Why social media?

Its where you will find your customers, clients, staff,suppliers, contractors, friends …. people

Its not a new thingbut a new way of doing old things,

…. like talking and communicating



www.wordle.com


Web 1.0 Brochures

Web 2.0 User Content


“There go my people. I must find out where they are going so I can lead them.”

- French politician Alexandre Ledru-Rollin


24%

20%

59%

70%

17%

33%

13%

15%

19%

33%

52%

19%

2006

2009

EngagingwithSocial Media


Where are people talking? What are they saying?

About new leadsAbout youAbout your servicesAbout your clients, your suppliers?

Love you? Hate You?

Find out

or

Join the conversations …

Shhhhsh … listen




Twitter, all about connections:



big connections:



1. Join conversations + network

2. Promote stuff + be visible3. Get Market intel

7. Punch above your weight

5. Get to know people4. Share your knowledge

6. Form relationships

8. Follow events

Whyshould

FM lookat twitter?

9. Recruit10. Win work


Are you ‘the organisation’

or

‘in the organisation’ ?

thenamegame

@fairsnape

Name @{12 characters}Profile 160 characters


How do you or your people stand out?


1. Increase visibility

2. Illustrate connectability

3. Promote your stuff

7. Check out bidding contractor people

5. Demonstrate experience and knowledge

4. Improve interview success

6. Check out client people

8. Check out health of company

Appliesto

YOUand to

YOURBusiness

Why get


Blogging

www.fairsnape.wordpress.com

www. martinbrown.posterous.com/


Blogging

the new collaborative project diary?


other applications worth checking …

and



google Maps + google Docs + your data


improving reach of presentation message


energy data + share + maps + benchmark


visual collaboration


project collaboration


emerging futures

fm


Water ConstructionPipe Lane BB7 2RE£1.6m34 weeks

CO2 46T/£100kAFR: 2.3Waste: 6T/£100k

Augmented RealityPHONE CAM + GPS + COMPASS + {YOUR} WEB DATA + LOCATION + TWITTER

information

property

performance safety


LOCATION + TWITTER + FM + COMMENTS

What if facilities users and visitors posted viewsand comments about your services online,and got rewarded for doing so?

Meet foursquare Starbucks

FT.com

Hotels

Here and now …


What do you think so far?

so


1 From Trying to Sell to Making Connections

2. From Big Campaigns to Small Acts

3 From Controlling Our Image to Being Ourselves

4. From Hard to Reach to Available Everywhere

…. How is your business changing ?

Social Media is Changing Business*

* from mashable.com


If you want to: Check out:

Join fm conversations

Promote visibility and experience

Linkedin

Twitter

Improve ‘reach’’ of presentations Slideshare

Comment and blog on Facilities Management Wordpress

Keep online diary, records, timelines Posterous

Collaborate with team on projects Woobius

astarter for six


Look Learn LiveListen


There a party going on … you got the invite

now, do you …

Ignore the invitation

Go but sit in the corner

Wear a paper bag over your head

Burst in and shout

or just act normal

Etiquett

e


Don’t forget to measure

Don’t forget to measure

And like all initiatives

plan do

check

act


And have some form of fair play

Web Use Policy

or

Code of Conduct




business card

get in touch if your interested in fm social media clinics …

Thank you