GOTOMARKET 2012 – SOCIAL MEDIA FOR INDIVIDUALS AND SMALL BUSINESSES

OMCAR 2012Sunil Mahajan

Co-Founder & CEO, kleeto 13-Jan-2012

MARKETING FOR KLEETO – PARAMETERS?

kleeto – new conceptNo history of similar servicesStartup company – limited budget

MARKETING FOR KLEETO – NEED?

Marketing needsConcept selling

Requires interaction/convincingTargeted audience

Reach right people/no broadcastFor sure reach early adopters

Word of mouth marketingWithin limited budget

MARKETING FOR KLEETO – CHOICES?

ATL (TV/Radio/..)Too expensive, no interaction

BTLInteraction possible but short livedLimited reach – slow in growth

Direct marketingExpensiveInteraction possible but short livedSlow in growth

SMM FOR KLEETO – RIGHT CHOICE?

Social MediaNot expensiveInteractive – long interaction possible

Can also be made personalizedEasy to reach early adopters

Friends and contactsRight segment

Can grow faster at low costWord of mouth marketing in built in

media

Thanks for your attention !