Social Media for Healthcare Professionals

with @gregfrysocial

ABOUT ME An International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Instagram and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. Alongside training Greg works as a Social Business and Content Consultant. He believes that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy, great content and make sure that everything you do is measurable. Greg has also won awards for his blogging whilst contributing to the tweakyourbiz.com community. Greg has worked with top multinationals including: Ulster Bank, Microsoft, Virgin Media, Symantec, Abbott Labs, and Coca Cola Hellenic.

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What is Social Media?

“Tools and Technologies that faciliate conversations online” Social Media is a place to listen, engage and even collaborate with customers, prospective customers and influencers online.

WHAT IS SOCIAL MEDIA?

SOCIAL MEDIA STATS

By 2019 Facebook will be mostly video

EMBRACE THE VIDEO REVOLUTION

THINK MOBILE

2 X More sharing on Mobile

1.  Let people know you exist

2.  Demonstrate your passion and expertise. Generate “Likeability”

3.  Ask for action

4.  Turn employees/ co-workers into Advocates

4 STEPS FOR SOCIAL MEDIA SUCCESS

•  Video continues to evolve

•  Stories on Social Media

•  Unique “Rich” content becomes vital

•  Social Advertising becomes more powerful

•  “Private” Social Networks thrive

•  The Age of Advocacy arrives

•  Automation gets serious

FUTURE TRENDS HAPPENING NOW

USE SOCIAL GROUPS AND INTRANETS

Social Media Can be a great support network

SOCIAL GROUPS AND INTRANETS

https://www.facebook.com/groups/UKOHPs/

Create Great Content

THINK LIKE A CUSTOMER/EMPLOYEE

A Good Social Media Strategy starts with the

Customer/Client not with the Company

MAKE YOUR CONTENT “VALUABLE” & “INTERESTING”

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and ultimately, to drive profitable customer action” - Content Marking Institute

BE MORE LIKE CANDICE

OR ZDOGGMD

zdoggmd.com

USE A SOCIAL MEDIA CALENDAR

What should be in your calendar?

USE GREAT LOOKING VISUALS

4 Tools •  Canva •  Adobe Spark •  Snapseed •  Lumyer

USE MOBILE VIDEO APPS

•  Quik – video editor from GoPro •  Apple Clips •  Animoto •  YouTube

THINK VERTICAL

Image credit: Form Meets Function

As of February 2017:

•  Facebook - Vertical videos publish with no black borders.

•  Instagram - Vertical videos publish with no black borders.

•  Snapchat - Vertical videos publish with no black borders.

•  Twitter - Vertical videos publish with no black borders.

•  YouTube - The Android version of the app hides black borders when device is held vertically and video is viewed in full screen.

SHARE RELEVANT 3RD PARTY CONTENT

SHARE RELEVANT 3RD PARTY CONTENT

SHARE RELEVANT 3RD PARTY CONTENT

Source - safetyrisk.net

SHARE RELEVANT 3RD PARTY CONTENT

LISTEN AND GET CONTENT IDEAS FROM OTHER COMPANIES/ COUNTIES

COLLABORATE WITH OTHERS

THE BEST CONTENT IS “REAL CONTENT”

THE BEST CONTENT IS “REAL CONTENT”

MAKE YOUR CONTENT USEFUL

Askyourselfwhatquestionsdoyougetaskedthemostoffline.

Twitter Instagram Facebook

LIVESTREAMING

LIVE Q&AS

VIRTUAL EXPERIENCES WITH FACEBOOK SPACES

Virtual Health and Safety demos will become a reality in the near future

WHAT COULD GO WRONG? – WHAT’S THE PLAN

PREPARE RESPONSES

Break out session

Tone of voice: •  Calm •  Constructive •  Helpful

Frequency: •  Be clear with customers/patients

regarding frequency of posts.

PLAN YOUR CONVERSATIONS

Make sure your Healthcare team are all on same page.

•  Use the person’s name

•  Look at their interests on social media to gauge appropriate tone if possible

PERSONALISE EVERY RESPONSE

Amplify with Social Ads

SOCIAL ADVERTISING

•  Social Advertising delivers ads to your exact target audience, at the right time and on the platform they are hanging out.

•  As consumers we no longer

need to look for products. Products are finding us.

•  Examples of Social Advertising –

Facebook Ads, LinkedIn Ads, Twitter Ads, YouTube ads, Instagram Ads and Promoted Pins.

SOCIAL ADVERTISING

Different types:

•  Sponsored Updates

•  Display ads

•  Video ads

•  Lead Generation ads

WHAT ARE YOUR SOCIAL MEDIA TACTICS?

•  Consider create private groups and/or using more gated social networks.

•  Use Video, and images to make your updates stand out. •  Embrace the new Story format on Instagram, WhatsApp and

Facebook. •  Create content for 3rd party sites (company intranets and

newsletters) where target audience hang out. •  Add links near the beginning of your updates. •  Broadcast regularly on Facebook, YouTube or Twitter Live. •  Use relevant hashtags. •  Post updates at times when your audience is most likely to see

them. •  Tag and mention influencers and advocates in updates. •  Team up with micro influencers and vloggers. •  Showcase your staff. •  Generate user generated content. •  Test, test, test and tweak.

CONTACT ME

087 2039855

twitter.com/gregfrysocial

ie.linkedin.com/in/gregfry greg@socialmedia.ie gregfrysocial