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The slides of a talk I gave for the Australian Metals & Mining Association in May 2010. Looking at home social media/enterprise 2.0 can help drive an engaged workforce.
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Social Media and Employee Engagement
The Secret Weapon
Who Am I?
Assumptions:1. You know engagement is
important2. You know engagement is
driven by employees feeling valued & involved
3. You know how to make employees feel valued & involved
1. Involved in decision making2. Feel they are able to voice
their ideas, & managers listen to these views
3. Have line of sight between employee performance & company performance
Employees feel valued when:
4. They have career development
5. When the organisation is concerned for employees’ health & wellbeing
Employees feel valued when:
Four attributes of engagement:
1. Collaboration2. Transparency3. Trust4. Authenticity
WHAT IS SOCIAL MEDIA
In ethical, psychological, and aesthetic matters, to give a clear reason for one's judgement is universally recognised as a mark of rare genius – William James in The Principles of Psychology in 1890
Conversations
Relationships
Social media is more a state of mind than a technology
Four attributes of Social Media:
1. Collaboration2. Transparency3. Trust4. Authenticity
Enterprise 2.0 is social media
inside the firewall
Companies have secrets
But employees should not have secrets
Mr Enterprise 2.0
SearchLinksAuthorshipTaggingExtensionsSignals
Enterprise 2.0
• Uses the tools of Web 2.0• Puts people at the center• Increases productivity & innovation• Increases knowledge retention• Transparent activities across the organisation
Four attributes of1. Collaboration2. Transparency3. Trust4. Authenticity
Social Media:
Four attributes of Enterprise 2.0
1. Collaboration2. Transparency3. Trust4. Authenticity
Four attributes of engagement:
1. Collaboration2. Transparency3. Trust4. Authenticity
Now for the bad news
Not automatically, it is harder than that!
14% 6%
Source: “Does the Stock Market Fully Value Intangible? Employee Satisfaction and Equity Prices”, Alex Edmans Wharton School December 2007
vs
But worth the effort
IMPLEMENTATION
“I have not failed. I've just found 10,000 ways that won't work.” Thomas A. Edison
Who Drives Enterprise 2.0
The 2.0 Adoption Council Survey 2009
How does this fit together?
Collaboration Transparency Trust Authenticity
Blogs X X X
Wikis X X
Tagging X X
Social networks X X X X
Bookmarking X
Microblogging X X X X
Video & Audio X X X X
Implementation Steps
• Create a Strategy• Create and Communication the Vision• Design for Business Outcomes, not Tools• Tap Enthusiasm• Use a Phased Approach• Use Enterprise Grade Software• Support Organic Growth• Trust Your Employees
Key Challenges
• Delivering Business Value• Overcoming Cultural Barriers• Ensuring Privacy• Governing Participant Behaviours• Managing Personal and Professional Time
Source: 5 Major Challenges Organizations Face Regarding Social Software, Gartner, 2008
Cultural Change
Stop & Think
Use your loaf
Disclaim, but can’t hide
Keep it real
Respect the channels
Social Media Policy
CASE STUDIES
“Few things are harder to put up with than the annoyance of a good example. ”Mark Twain
Graduate Programs
• Whirlpool Forums; BHP Billiton, Energy Australia, Xstrata, Rio Tinto
• Graduates discussing your programs
Oil & Gas Industry
• 75% of oil and gas professionals see value in using social media
• Driving Forces– 37% Productivity gains – 95% Work flexibility
• 11% of social media adoption is driven by the executive suite
• 50% of companies prohibit or restrict social media usage
• 39% of executives concerned around a “limited ability to control or provide a secure environment”
Source: Microsoft and Accenture Oil & Gas Collaboration Survey 2010
Big Pond
• In September 2008 Big Pond started using Twitter for customer service
• Six months afterwards:
From an employees point of view, Jase, Steph & myself do feel more engaged. We are giving the ‘faceless corporation’, a face and are showing that we do care about what people say and think about us. Its not always an easy task, but it is one that we enjoy. Honestly, I look forward to coming into work and interacting with the twitterverse. We can only get bigger and better!
In Summary
• Enterprise 2.0 is about transparency, relationships and community
• There are lots of tools but the principles are the same
• Enterprise 2.0 is the tool for driving employee engagement
Twitter: mspecht