Social Media Communicatioins for Social Enterprise

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다음세대재단에서 추진하고 있는 인터넷 리더십 프로그램의 이로한으로 진행된 교육과정에서 사회적 기업 실무자 및 리더들을 대상으로 소셜 미디어 활용에 대한 교육을 진행

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  • 1. A Guide to Corporate Social Media 2009 6 25 () , PR | | | PR | * Blog URL : http://www.junycap.com, http://edelmandigital.kr
  • 2. 2.0 CSR
  • 3. , - PR 2.0, PR, , (www.junycap.com) / (edelmandigital.kr) (practice) IT , IT , / , , PR , PR , , , , , , ,
  • 4. 2.0
  • 5. 1.0 TV one-way comm. Radio 2.0 .
  • 6. 1.0 - ! X ( )
  • 7. 2.0 Web2.0 is linking People ... ...People sharing, trading and collaborating ... http://www.junycap.com/blog/26 We will need to rethink copyright, identity, ethics, aesthetics, rhetoric, governance, privacy, commerce, love, family and ourselves
  • 8. NGO
  • 9. 6 77.1%, 35,360 10 30 : 2008 , , 2008 9
  • 10. ( , 2008) : 1996 69.3% 2008 36.8% : (3.46) > TV(3.38) > (3.20) > TV/(3.18), (3.05) > (2.89) : TV(3.39) > (3.35) > (3.19) > TV/(3.14), > (3.11) , HP, GM
  • 11. (Big Bang) , (social media universe)
  • 12. (Social Media) , , , Wikipedia( ) MySpace( ) YouTube( ) Second Life( ) Digg( ) Flickr( ) Miniclip( ) , , ,
  • 13. 1992 - 2002: 2002 : ,
  • 14. ( ) , . 2.0 , , .
  • 15. 2.0 & . . , . (Astroturfing) (Fake blog) (Ghost blogging)
  • 16. ADVERTISING (X) Public Relations (X) (Conversation) (O) AD PR Pay for Pray for Space Conversation Space AD PR
  • 17. ? . . ?
  • 18. CSR
  • 19. " CSR (Corporate Social Responsibility, ) . , , , , ."
  • 20. , , : (globalization)
  • 21. (Paradigm Shift) 20 21 NGO/NPO (1 Sector) (2 Sector) (3 Sector) 1970, NGO/NPO ( )
  • 22. (Corporate citizenship) = (Corporate Social Responsibility) = (Sustainable Business). / (Corporate responsibility/ sustainability) , 9/11 . . , , . .
  • 23. , CSR: 1) CSR ; 2) CSR , , , ; 3) , , , , , , ,
  • 24. 4 : 4 : : (Philanthropic Responsibility) 3 : (Ethical Responsibility) 2 : (Legal Responsibility) , 1 : (Economic Responsibility) [: Carrol , 1979]
  • 25. CSR CSR CSR , ,
  • 26. CSR : ; , ; , ; ;
  • 27. CSR CSR , CSR CSR CSR CSR , &
  • 28. ? , , . . , , . , 4 : marketplace, workplace, community environment.
  • 29. ? Marketplace Audiences Community Audiences , , , : : ; ; ; ; ; (e.g. , , ; . ); ; NGO . Workplace Audiences Environment Audiences , , : : ; ( ; ; NGO ; ; ); ;