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Talk/workshop for MSc Marketing students at Birmingham Business School, University of Birmingham. 10am -12pm Feb 7th 2012 The talk focuses on social media for social housing and is based on projects carried out with Ashton Pioneer Homes, a housing association in Ashton-Under-Lyne, Tameside, Greater Manchester. We will be discussing the role of social media for social housing on Twitter (#smhousing) before, during and after the event - feel free to join us.
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Social Marketing:Social Media for
Social Housing
Jenna CondieUniversity of Salford
E: [email protected] T: @jennacondie
Image: Flickr: Florin Hatmanu
#smhousing
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About me…
Research Assistant
Postgraduate Researcher
Enterprise Networking
Social Media
Consultancy Work
#smhousing
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Working with Ashton Pioneer Homes
About APH:• Housing Association (HA)• Not-for-profit organisation • ~1000 homes in Ashton-under-Lyne,
Tameside, Greater Manchester
"Working together towards a better place to live"
#smhousing
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Two aims of today’s talk
2. Ashton Pioneer Homes– Some feedback/suggestions…what do MSc
Marketing students recommend? – #smhousing
1. MSc Marketing Students– Real life example of beyond marketing products
and reaching ‘consumers’
#smhousing
5Image: Flickr: liako
1. Social media for social housing#smhousing
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Traditional communications with residents
Phone/ TextOffice
Email Website
MeetingsNewsletter
#smhousing
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• Welfare Reform Bill• Feedback• Residential Satisfaction • Promoting events• Information• Building relationships• Sense of community…
Improving communications
#smhousing
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Can social media
enhanceresident
engagement?
Image: Flickr: Gene Hunt#smhousing
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First Step
Many residents online but elsewhere…#smhousing
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Image: Flickr: Cam
bodia4kidsorg
#smhousing
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Different networks
Different Audiences
Image: Flickr: Marc_Smith
#smhousing
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Friend or foe?
#smhousing
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Facebook showed potential
#smhousing
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Facebook as acan of worms?
Worth it!
Empowerment
#smhousing
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Training and confidence
What do you think to this interaction?
#smhousing
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Image: Flickr: alexa627
#smhousing
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Getting on on Facebook
#smhousing
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Media is complex Im
age: Flickr: Cea.
& in constant flux#smhousing
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Keeping Up
Not for everyone
Choice?
Digital divide
Image: Flickr: arrayexception
#smhousing
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Getting left behind
Image: Flickr: casalingarevival#smhousing
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“Online and the offline world melting together”
#smhousing
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2. Feedback/suggestions for APH
Image: Flickr: topgold
#smhousing
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Recent policy changes
Audit Commission
Tenancy Services Authority (TSA)
Image: Flickr: D
avid Blackwell.#smhousing
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HA’s remaining transparent & accessible
How can social media enhance resident engagement in the tenant scrutiny panel?
#smhousing
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Group of Housing Associations
in the North West
Louder voice!
Image: Flickr: the daring librarian
#smhousing
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Joint working
Image: Flickr: woodleywonderworks
Collaboration#smhousing
27#smhousing
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How can North West HA’s use social media to:
International communication within
the group
Raise profile of the group on a regional/national
arena
#smhousing
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#smhousing
Image: Flickr: the daring librarian
#smhousing
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Social Marketing:Social Media for
Social Housing
Jenna CondieUniversity of Salford
E: [email protected] T: @jennacondie
Image: Flickr: Florin Hatmanu
#smhousing
