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Presentation to not for profit leaders in Adelaide with our partner CBB. What does social innovation and social enterprises in the future look like? What should they focus on?
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@ozinnovation
Poverty Economic DevelopmentRural Infrastructure & Services Commons
Atanu Dey PhD, Engineer
(Berkeley, Stanford)
Vinod Khosla Founder, Sun Microsystems
Top Venture Capitalist
Rajesh Jain Dot Com Millionaire
Great People
Failure! !
Villagers liked it
Local business showed interest
Government & NGOs didn’t trust it
We failed to
understand valuefor all customers
!!
Google creates lots of value Captures value through pay-per-click ads only
Jim Buckmaster, CEO
!
!Craigslist creates lots of value
Captures value through job ads only
Craigslist has little interest in maximising profit, instead it
prefers to help users find cars, apartments, jobs, and dates.
She understands,she’s been there
Make something people want. Don’t worry about the
money at the start.
Paul Graham, Y-Combinator
3 steps to a successful business model !
Understand Value
Create Value
Capture Value
The AustralianCentre forSocial Innovation
TACSI LOGO / Vertical format / 25th February 2013
We help organisations innovate
We develop and spread solutions
Weavers
!VOLUNTEERING
!HEALTHY EATING
!DISABILITY
Social business models are hard !
1. Customer rarely pays
2. You are not your customer
3. Change over profit
Our hybrid methodology
!DESIGN
!BUSINESS
!SOCIALSCIENCE
!PEOPLE
!SUSTAINABILITY
!CHANGE
!
3 questions for any business !
1. Who are your customers?
2. What do your customers see as value?
3. How do you create change for customers?
Who are your customers? Triple Customer Segmentation
!PRIMARY CUSTOMER
!FINANCIAL SUPPORTER
VALUE PROPOSITION
!OTHER SUPPORTERS
Triple Customer Segmentation
!PRIMARY CUSTOMER
!FINANCIAL SUPPORTER
VALUE PROPOSITION
!OTHER SUPPORTERS
Triple Customer Segmentation
!
WHO ARE YOUR CUSTOMERS?
What do your customers value? Job-to-be-done
Job-to-be-done
Cheap Clean
Removable
Expensive Messy
Permanent
Hanging a picture solutions
!
What’s the job to be done for families in tough times?
How do we enable more families to thrive and fewer to
enter crisis services?
Rapid
ethnography
Card Sorting
Helpful help Unhelpful help
She understands,she’s been there
She can’t relate, she doesn’t have kids
She helped me do what I wanted They tell you what to do
They were there for me when I needed them
They were only available office hours
Families in tough times
A TACSI Solution
How do you create change for customers? Program logic
Recruit at public events
Link-up families
2 day training
What you do
Program Logic
Non-stigmatisingFamilies give flexible, non-judgemental,
support
Builds confidence and capability to
help others
Recruit at public events
Link-up families
2 day training
What you do
Why you do it
Program Logic
Non-stigmatisingFamilies give flexible, non-judgemental,
support
Builds confidence and capability to
help others
Recruit at public events
Link-up families
Feel more… Confident
Connected Hopeful
Behaviours.. Set goals
Make plans Try new things
Families Thrive
2 day training
What you do
Why you do it
How it creates change
Program Logic
!
3 questions for any business !
1. Who are your customers?
2. What do they see as value?
3. How do you create change?
Triple Customer Segmentation
Job-to-be-done
Program Logic
Adapted from OsterwalderTACSI’s Business Model Canvas for change
Triple Customer Segmentation
Program Logic
Job-to-be-done
Impact Streams
3 steps to a successful business model !
Understand Value
Create Value
Capture Value
3x Customer Segmentation Job-to-be-done Program Logic
!IN OFFICE
Card sortingRapid-ethnography
!OUT OF OFFICE
!TEST
ASSUMPTIONS
Our co-design process
!FRAME
ASSUMPTIONS
!IN OFFICE
!OUT OF OFFICE
Our services
!BUILDING
INSIGHT
!BUILDING
STRATEGY
!BUILDING
BUSINESS MODELS
Workshops in Adelaide tacsi.org.au/workshops !March 20 Innovation starts with people / $99 !April 11 Business Models for Change Masterclass / $550
April (Date to be confirmed) Tong Yee, Thought Collective - Social Enterprise in Singapore / Free !!!
tacsi.org.au @ozinnovation [email protected] @suhitanantula [email protected] @chrisvanstone !