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@ozinnovation

Social Innovation for the Future - Adelaide

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Presentation to not for profit leaders in Adelaide with our partner CBB. What does social innovation and social enterprises in the future look like? What should they focus on?

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Page 1: Social Innovation for the Future - Adelaide

@ozinnovation

Page 2: Social Innovation for the Future - Adelaide
Page 3: Social Innovation for the Future - Adelaide
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Poverty Economic DevelopmentRural Infrastructure & Services Commons

Page 5: Social Innovation for the Future - Adelaide

Atanu Dey PhD, Engineer

(Berkeley, Stanford)

Vinod Khosla Founder, Sun Microsystems

Top Venture Capitalist

Rajesh Jain Dot Com Millionaire

Great People

Page 6: Social Innovation for the Future - Adelaide

Failure! !

Villagers liked it

Local business showed interest

Government & NGOs didn’t trust it

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We failed to

understand valuefor all customers

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!!

Google creates lots of value Captures value through pay-per-click ads only

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Jim Buckmaster, CEO

!

!Craigslist creates lots of value

Captures value through job ads only

Craigslist has little interest in maximising profit, instead it

prefers to help users find cars, apartments, jobs, and dates.

Page 11: Social Innovation for the Future - Adelaide

She understands,she’s been there

Make something people want. Don’t worry about the

money at the start.

Paul Graham, Y-Combinator

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3 steps to a successful business model !

Understand Value

Create Value

Capture Value

Page 13: Social Innovation for the Future - Adelaide

The AustralianCentre forSocial Innovation

TACSI LOGO / Vertical format / 25th February 2013

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We help organisations innovate

We develop and spread solutions

Weavers

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!VOLUNTEERING

!HEALTHY EATING

!DISABILITY

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Social business models are hard !

1. Customer rarely pays

2. You are not your customer

3. Change over profit

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Our hybrid methodology

!DESIGN

!BUSINESS

!SOCIALSCIENCE

!PEOPLE

!SUSTAINABILITY

!CHANGE

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!

3 questions for any business !

1. Who are your customers?

2. What do your customers see as value?

3. How do you create change for customers?

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Who are your customers? Triple Customer Segmentation

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!PRIMARY CUSTOMER

!FINANCIAL SUPPORTER

VALUE PROPOSITION

!OTHER SUPPORTERS

Triple Customer Segmentation

Page 22: Social Innovation for the Future - Adelaide

!PRIMARY CUSTOMER

!FINANCIAL SUPPORTER

VALUE PROPOSITION

!OTHER SUPPORTERS

Triple Customer Segmentation

!

WHO ARE YOUR CUSTOMERS?

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What do your customers value? Job-to-be-done

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Job-to-be-done

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Cheap Clean

Removable

Expensive Messy

Permanent

Hanging a picture solutions

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!

What’s the job to be done for families in tough times?

How do we enable more families to thrive and fewer to

enter crisis services?

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Rapid

ethnography

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Card Sorting

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Helpful help Unhelpful help

She understands,she’s been there

She can’t relate, she doesn’t have kids

She helped me do what I wanted They tell you what to do

They were there for me when I needed them

They were only available office hours

Families in tough times

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A TACSI Solution

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How do you create change for customers? Program logic

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Recruit at public events

Link-up families

2 day training

What you do

Program Logic

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Non-stigmatisingFamilies give flexible, non-judgemental,

support

Builds confidence and capability to

help others

Recruit at public events

Link-up families

2 day training

What you do

Why you do it

Program Logic

Page 36: Social Innovation for the Future - Adelaide

Non-stigmatisingFamilies give flexible, non-judgemental,

support

Builds confidence and capability to

help others

Recruit at public events

Link-up families

Feel more… Confident

Connected Hopeful

Behaviours.. Set goals

Make plans Try new things

Families Thrive

2 day training

What you do

Why you do it

How it creates change

Program Logic

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!

3 questions for any business !

1. Who are your customers?

2. What do they see as value?

3. How do you create change?

Triple Customer Segmentation

Job-to-be-done

Program Logic

Page 38: Social Innovation for the Future - Adelaide

Adapted from OsterwalderTACSI’s Business Model Canvas for change

Triple Customer Segmentation

Program Logic

Job-to-be-done

Impact Streams

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3 steps to a successful business model !

Understand Value

Create Value

Capture Value

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3x Customer Segmentation Job-to-be-done Program Logic

!IN OFFICE

Card sortingRapid-ethnography

!OUT OF OFFICE

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!TEST

ASSUMPTIONS

Our co-design process

!FRAME

ASSUMPTIONS

!IN OFFICE

!OUT OF OFFICE

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Our services

!BUILDING

INSIGHT

!BUILDING

STRATEGY

!BUILDING

BUSINESS MODELS

Page 43: Social Innovation for the Future - Adelaide

Workshops in Adelaide tacsi.org.au/workshops !March 20 Innovation starts with people / $99 !April 11 Business Models for Change Masterclass / $550

April (Date to be confirmed) Tong Yee, Thought Collective - Social Enterprise in Singapore / Free !!!

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tacsi.org.au @ozinnovation [email protected] @suhitanantula [email protected] @chrisvanstone !