Social Innovation for the Future - Adelaide
Presentation to not for profit leaders in Adelaide with our partner CBB. What does social innovation and social enterprises in the future look like? What should they focus on?
2. PovertyEconomic DevelopmentRural Infrastructure & Services Commons 3. Atanu Dey PhD, Engineer (Berkeley, Stanford)Rajesh Jain Dot Com MillionaireGreat PeopleVinod Khosla Founder, Sun Microsystems Top Venture Capitalist 4. Failure! !Villagers liked it Local business showed interest Government & NGOs didnt trust it 5. We failed tounderstand value for all customers 6. ! !Google creates lots of value Captures value through pay-per-click ads only 7. Craigslist has little interest in maximising prot, instead it prefers to help users nd cars, apartments, jobs, and dates. Jim Buckmaster, CEO ! !Craigslist creates lots of value Captures value through job ads only 8. She understands, shes been thereMake something people want. Dont worry about the money at the start. Paul Graham, Y-Combinator 9. 3 steps to a successful business model !Understand ValueCreate ValueCapture Value 10. TACSI LOGO / Vertical format / 25th February 2013The Australian Centre for Social Innovation 11. We develop and spread solutionsWeaversWe help organisations innovate 12. !!!VOLUNTEERINGHEALTHY EATINGDISABILITY 13. Social business models are hard !1. Customer rarely pays 2. You are not your customer 3. Change over prot 14. !DESIGN ! PEOPLEOur hybrid methodology! !BUSINESS ! SUSTAINABILITYSOCIAL SCIENCE ! CHANGE 15. !3 questions for any business !1. Who are your customers? 2. What do your customers see as value? 3. How do you create change for customers? 16. Who are your customers? Triple Customer Segmentation 17. Triple Customer Segmentation VALUE PROPOSITION!!!PRIMARY CUSTOMERFINANCIAL SUPPORTEROTHER SUPPORTERS 18. Triple Customer Segmentation VALUE PROPOSITION!!!PRIMARY CUSTOMERFINANCIAL SUPPORTEROTHER SUPPORTERS!WHO ARE YOUR CUSTOMERS? 19. What do your customers value? Job-to-be-done 20. Job-to-be-done 21. Hanging a picture solutionsExpensive Messy PermanentCheap Clean Removable 22. How do we enable more families to thrive and fewer to enter crisis services? !Whats the job to be done for families in tough times? 23. Rapid ethnography 24. Card Sorting 25. Families in tough times Helpful helpUnhelpful helpShe understands, shes been thereShe cant relate, she doesnt have kidsShe helped me do what I wantedThey tell you what to doThey were there for me when I needed themThey were only available oce hours 26. A TACSI Solution 27. How do you create change for customers? Program logic 28. Program Logic What you do Recruit at public events2 day trainingLink-up families 29. Program Logic What you do Recruit at public eventsNon-stigmatising2 day trainingBuilds condence and capability to help othersWhy you do itLink-up familiesFamilies give exible, nonjudgemental, support 30. Program Logic How it creates changeWhat you do Recruit at public eventsNon-stigmatising2 day trainingBuilds condence and capability to help othersWhy you do itLink-up familiesFamilies give exible, nonjudgemental, supportFeel more Condent Connected HopefulBehaviours.. Set goals Make plans Try new thingsFamilies Thrive 31. !3 questions for any business !1. Who are your customers?Triple Customer Segmentation2. What do they see as value?Job-to-be-done3. How do you create change?Program Logic 32. Program Logic Job-to-be-doneTriple Customer SegmentationImpact StreamsTACSIs Business Model Canvas for change Adapted from Osterwalder 33. 3 steps to a successful business model !Understand ValueCreate ValueCapture Value 34. 3x Customer SegmentationJob-to-be-doneProgram Logic!IN OFFICE !OUT OF OFFICERapid-ethnographyCard sorting 35. Our co-design process !IN OFFICE!FRAME ASSUMPTIONS! !TEST ASSUMPTIONSOUT OF OFFICE 36. !BUILDING INSIGHTOur services !!BUILDING BUSINESS MODELSBUILDING STRATEGY 37. Workshops in Adelaide tacsi.org.au/workshops !March 20 Innovation starts with people / $99 !April 11 Business Models for Change Masterclass / $550 April (Date to be conrmed) Tong Yee, Thought Collective - Social Enterprise in Singapore / Free ! ! ! 38. tacsi.org.au @ozinnovation !email@example.com @suhitanantula !firstname.lastname@example.org @chrisvanstone !