Social entrepreneurship in indian scenario

International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 – 6510(Online),

Volume 2, Number 1, Dec - Jan (2011), © IAEME

58

SOCIAL ENTREPRENEURSHIP IN INDIAN SCENARIO

Prof. T A Venlatalachalam, Dean

Department of Management Studies, Karpagam College of Engineering

Coimbatore-641 032

Dr. G. Sivaramakrishnan, Professor

Department of Management Studies, Karpagam College of Engineering

Coimbatore-641 032

INTRODUCTION

Social entrepreneurship could be defined as a function of a social entrepreneur who is

often an intrapreneur.”A social entrepreneur is one who organizes, create and manage a

venture to achieve a social change and create a social capital in the form of work culture,

harmonious work environment that improves productivity and team building”. This

intangible asset promotes the organization’s efficiency and brand building and hence

profitability.

SIGNIFICANCE

Social entrepreneurship may not have a direct link on economic development

policies but however its positive impact can bring visible economic changes and policy

outlook as it could be seen from the example of Mohamed Yunus, the concept creator of

self help group and a new line of lending –the micro finance that created the Grameen

Bank

CHARACTERISTICS

• An exclusively formulated mission to create and sustain social value.

• Autonomy and empowerment is provided in function related to production of

goods and services;

• Exploration of hidden and untapped resources to serve the mission of organization

and Pursuit of new opportunities

• Quest for sustainable models, based on exhaustive feasibility study;

• Continued innovation, adaptation and learning;

• Equal opportunities for every individual.

APPLICATIONS IN INDUSTRY

Social Entrepreneurship can find its application in the areas of

• Employment Development

• Innovation of new goods and services

• Social capital and

International Journal of Management (IJM)

ISSN 0976 – 6502(Print), ISSN 0976 – 6510(Online)

Volume 2, Number 1, Dec - Jan (2011), pp. 58-60

© IAEME, http://www.iaeme.com/ijm.html

I J M

© I A E M E



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• Equity promotion

1. Employment Development

Social Entrepreneurs treat entrepreneurs and business alike. Social entrepreneurship

creates employment like adoption of Mohamed Yunus Grameen Bank concept to Self

Help Group and Micro finance in Banking service sector and Cooperative movement like

Anand Milk Union Limited (AMUL), use of Self Help Group (SHG) resources by Multi

National Companies (MNCs) like Hindustan Unilever Limited (HUL) in their supply

chain network in remote areas. This provides employment to downtrodden and improves

the quality of life which is a function of a Corporate Social Responsibility (CSR).

2. Innovation of New Goods and services:

Social enterprises apply innovations of goods and services that promote social economic

development like the coding system of “dubbavals” supply chain systems of Mumbai

who not only form and frame system but educates and standardize the system.

3. Social Capital

Social capital is otherwise called as the durable network of relationship of mutual

acquaintance and recognition and long term relationship. It promotes ethics in work

culture that will nurture team work and cooperation, sustainable human capital for

economic and industrial development.

Adopted from “The Virtuous cycle of social capital (Leadbeater,1997, p.68)

4. Equity Promotion

Social entrepreneurship considers resources at equal poise and promotes equitable society

for sustainable development and profit maximization on ethical grounds. To quote an

example: The reservation policies of women participation in parliament to minimize

gender discrimination.



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The micro model for implementation of social entrepreneurship in Indian Industries could

be conceived as given below

Social Entrepreneurship Inculcation

Model in Indian Industries

Social

Entrepre

neurship

Coun

seling

Attitude

Change

Produc

tivity

Sustai

nable Growth

CONCLUSION

Thus we can conclude that social enterprises are an informal hidden positive enterprise

that fosters equitable society, promotes sustainable development of human power and a

social mission of a profit through ethics. It needs to be promoted to a more organised

format that can build stronger corporate citizens and harmonious Industrial India

REFERENCES

1) Preeta M Banerjee, and Vanita Shastri ,”Social Responsibility and

Environment Sustainability in Business”, Sage Publications Pvt. Limited

,2010 ISBN: 9788132104643

2) Randel S. Carlock and John L. Ward “Small Business and Entrepreneurship”,

Macmillan Palgrave Macmillan, April 2001 ISBN: 978-0-333-94731-9,

ISBN10: 0-333-94731-2,

Websites References

3) http://en.wikipedia.org/wiki/Social_entrepreneurship

4) http://www.sagepub.com/books/Book235554

5) www.amazon.coms Social Entrepreneurship