32

Social Commerce 101 - From Conversations to Sales

  • Upload
    brunner

  • View
    377

  • Download
    0

Embed Size (px)

DESCRIPTION

An overview of social commerce How the traditional purchase funnel has changed The basic elements of your social commerce toolkit How to use social commerce to generate prospects, convert buyers and harness brand advocates Five things you can do today to kick start your social commerce efforts

Citation preview

Page 1: Social Commerce 101  - From Conversations to Sales
Page 2: Social Commerce 101  - From Conversations to Sales

#soco101

Social Commerce 101: From Conversations to Sales

Page 3: Social Commerce 101  - From Conversations to Sales

#soco101

What We’ll Cover

• Social commerce: what is it?

• The purchase funnel: then and now

• Your social commerce toolkit

• How to use social commerce to drive business and buzz

• Five things you can do today

Page 4: Social Commerce 101  - From Conversations to Sales

#soco101

Digital Strategists by Day, Masked Avengers by Night

Diane Walter

@walterama John Cilli

@cilli

Page 5: Social Commerce 101  - From Conversations to Sales

#soco101

Page 6: Social Commerce 101  - From Conversations to Sales

#soco101

What is Social Commerce?

Page 7: Social Commerce 101  - From Conversations to Sales

#soco101

New truths for brands:

• Talking at consumers is no longer an option

• Must provide a forum for conversation

• Authentic participation drives advocacy

Page 8: Social Commerce 101  - From Conversations to Sales

#soco101

Page 9: Social Commerce 101  - From Conversations to Sales

#soco101

Mobile is Key:

Page 10: Social Commerce 101  - From Conversations to Sales

#soco101

Page 11: Social Commerce 101  - From Conversations to Sales

#soco101

Mobile Aids Shopping:

Page 12: Social Commerce 101  - From Conversations to Sales

#soco101

People Trust People… Not Brands

Page 13: Social Commerce 101  - From Conversations to Sales

#soco101

Zero Moment of Truth:

Page 14: Social Commerce 101  - From Conversations to Sales

#soco101

Page 15: Social Commerce 101  - From Conversations to Sales

#soco101

Earned

Owned

Paid

Earned

Owned

Paid

2009 2012

Media Ain’t What it Used to Be:

Page 16: Social Commerce 101  - From Conversations to Sales

#soco101

Old-School Purchase Funnel

Page 17: Social Commerce 101  - From Conversations to Sales

#soco101

You’ve Got to Earn it, Baby

Page 18: Social Commerce 101  - From Conversations to Sales

#soco101

Content and Social Marketing’s Impact

Page 19: Social Commerce 101  - From Conversations to Sales

#soco101

The Social Commerce Funnel

PEER REVIEWS/RATINGS FRIEND RECOMMENDATIONS /

ADVOCACY

SOCIAL SHARING IN STORE TECHNOLOGY

Page 20: Social Commerce 101  - From Conversations to Sales

#soco101

Why Should You Care?

• Sharing and recommendations drive sales

• Socially engaged consumers spend more

Page 21: Social Commerce 101  - From Conversations to Sales

#soco101

The Basic Social Commerce Toolkit:

• Product

• Platforms

• Participation

Page 22: Social Commerce 101  - From Conversations to Sales

#soco101

Case Study: NoseFrida the Snotsucker

Page 23: Social Commerce 101  - From Conversations to Sales

#soco101

Case Study: ModCloth

Page 24: Social Commerce 101  - From Conversations to Sales

#soco101

Page 25: Social Commerce 101  - From Conversations to Sales

#soco101

= EARNED MEDIA

Product Platforms

Participation

Case Study: Stitchagram

Page 26: Social Commerce 101  - From Conversations to Sales

#soco101

ways to get started today

Page 27: Social Commerce 101  - From Conversations to Sales

#soco101

Listen

Page 28: Social Commerce 101  - From Conversations to Sales

#soco101

Strategize

Page 29: Social Commerce 101  - From Conversations to Sales

#soco101

Mobilize

Page 30: Social Commerce 101  - From Conversations to Sales

#soco101

Review-ize

Page 31: Social Commerce 101  - From Conversations to Sales

#soco101

Socialize

Page 32: Social Commerce 101  - From Conversations to Sales

#soco101

Questions?