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CONFIDENTIAL©2008SocialIntent,LLC
Social Applications 101
What are Social Applications?
Why should marketers care?
CONFIDENTIAL©2008SocialIntent,LLC
Con
sum
ers
Are
Wai
ting
Consumers are waiting for brands to engage:
– Three on four of US online adults now use social tools to connect with eachother1
– 85 percent of US consumers believe companies should interact with them via social media2
– 1/3 of hard-to-reach consumers (ages 18-34) and 1/3 of the wealthiest households believe companies should actively market to them via social networks2
1Forresterresearch,October20082 “Business in Social Media” Study, 2008 Cone.
CONFIDENTIAL©2008SocialIntent,LLC
Wha
t is
the
Soci
al W
eb
The Social Web is:
• Social Networks – It’s where consumers engage each other
– Facebook, MySpace, LinkedIn, Meebo, SecondLife
• Social Media – It’s where consumers publish
– Blogs, Wikis, Del.icio.us, YouTube, Slideshare
• Social Media/Network Hybrids – Where consumers publish and network
– Twitter, Flickr, Flixter, Facebook
CONFIDENTIAL©2008SocialIntent,LLC
Wha
t are
Soc
ial A
pplic
atio
ns
Branded Social Applications:
– Connects individuals and marketers in “marketplaces of intent” where relationships drive usage
– Bring your brand promise to life in ways that encourage engagement between brand and users and between users themselves
– Enable users to communicate your story
– Aren’t ads, but potentially long term channels of communications between brand and customers
CONFIDENTIAL©2008SocialIntent,LLC
Soci
al A
pplic
atio
n V
erti
cals
A vertical for every brand and task:
• Channel – Superwall, CokeTag, LinkedIn, Meebo
• Content – Flixter, iLike, Watercooler
• Quiz – Likeness, Flixter, Compare People
• Games – Zombies, Scrabble, Texas Hold’em
• Gifts – Grow a Gift, Free gifts
• Self expression – Cities I’ve Visited, CokeTag
CONFIDENTIAL©2008SocialIntent,LLC
Soci
al M
edia
is N
o Fa
d • Social Media is no fad
– Social media is a global phenomenon happening in all markets regardless of social, cultural and economic development
– Marketers across all verticals are funneling more money into social media
– Social Applications are measureable and can yield tremendous ROI if designed with robust testing and optimization in mind
– Social Applications can yield unique demographic and behavioral data and insights at a low cost
CONFIDENTIAL©2008SocialIntent,LLC
How
To
Use
Soc
ial S
oftw
are
Building Social Applications calls for skills typically beyond the abilities of traditional marketers, agencies and web developers.
Social Intent will show you how to use Social Applications to:
• Create brand awareness • Generate leads • Introduce a product/campaign • Improve reputation • Collect data/content • Create new value through a social application brand
extension!
CONFIDENTIAL©2008SocialIntent,LLC
Seni
or T
eam
Vidar Brekke, CEO – Past positions: Strategist at Ogilvy, VP Marketing at
JPMorgan, VP Marketing Linkstorm, Strategist/Creative Director Kurani Interactive.
– Clients: Coca-Cola, IBM, Vonage, Cisco, General Motors, American Express, Wal-Mart, E*Trade
Vineel Shah, CTO – Past positions: Senior Technical Yahoo at HotJobs,
Manager of Software Development at MTV Online, Software Developer/architect at iVillage, Citibank, ProgrammableWeb.
www.socialintent.com 30 Christopher St. Suite 4C. New York, NY 10014
[email protected] +1 (646) 465-2965
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