So... You Want To Create The Future?

A Primer for Building

a Landscape of Futures Thinking

and Strategic Foresight

Yvette Montero Salvatico, Principal

Frank Spencer, Principal

Kedge

So...

You Want

to Create

the

Future?

Thursday, August 23, 12

Nobody cares if you were good

last year and certainly not if

you were good last decade.

They care about what

you're going to give

them in the future.

And all business planning needs

to be looking forward, not

backward...

Trying to grow any business by

looking at what it used to do

is never going to work.


Futures Thinking and Strategic Foresight...

the Immune System of Business

illuminate

unexpected

implications

what could

happen

new

perspectives

context for

present-day

decisions

strengthening

collective

capacity

dealing only

with today’s

problems

leaves us

weakened

vulnerable and

blind to

challenges

testing

possible

outcomes

potential

threats and

emerging

opportunities


Balancing the Future

Trends &

Emerging

Issues:

“Here comes

the future.”

Aspirations &

Preferred

Futures:

“The future

is ahead.”


Exploration Discovery

Mapping Action

The 4 Steps in Foresight

Ladder of Inference

Causal Layered Analysis

Environmental Scanning

Wicked Opportunities

Scenario Development Strategic Design

4

2

3

1


The future

cannot not be

predicted,

but it can be

mapped...

much like

projecting the

path of a

large storm.

“Co

ne

of

Po

ssib

iliti

es”


The 3 Environments of Scenario Development

External Environment

Industry Environment

Organization or

Focal Issue

SocialTechnologicalEconomic

EnvironmentalPolitical

External

Driving Forces

CompetitorsRegulationsStakeholdersCustomers

Internal

Driving Forces

The 3 Environments


Understanding and Preparing for Multiple Possibilities is

the Difference Between Success and Failure

Breakthrough

Breakdown

“The Linear Future”

Adaptation

Resilience

Transformation


You can't have a better tomorrow if

you're only thinking about yesterday.

Those who can look ahead with foresight are better equipped to face change and harness opportunity, since they know which decisions today might open up new doors tomorrow.

Applying foresight thinking can turn a

complex and unclear world into

a map of new innovation, opportunities, and possibilities.

Why Is Futures Thinking Critical To The Success Of Innovation In The Postnormal Economy?

Foresight and Innovation at Stanford University

Wednesday, August 22, 12Thursday, August 23, 12

Kedge is a minority-owned foresight, innovation, creativity, and strategic design consultancy. We help our clients to thrive in a world of complex ideas and practices, uncover emerging trends on the horizon that will impact their business, and discover unseen opportunities for strategic advantage and development.

Yvette Montero Salvatico, Partner/Principal Holding a bachelor’s degree in Finance and an MBA from the University of Florida, Yvette has over 15 years of corporate experience with large, multi-national firms such as Kimberly-Clark and The Walt Disney Company. Before becoming a partner at Kedge, she lead the effort to establish Future Workforce Insights at the Walt Disney Company, identifying future workforce trends and leveraging foresight models and techniques to assess potential threats and impacts, emerging ideas, and exciting opportunities for the organization. Yvette is an experienced speaker, addressing large audiences on topics such as business policy, diversity, and foresight.

Frank Spencer, Partner/Principal Prior to founding Kedge, Frank worked for 15 years as a leadership coach and developer with entrepreneurs, social communities, networking initiatives and SMEs, helping them to advance human development, local and global innovation, and open-source collaboration. He holds a Master of Arts in Strategic Foresight from Regent University, and is a member of the Association of Professional Futurists and the World Futures Studies Federation. With a strong background in both business and academic foresight, Frank taught a course on futures and foresight for developing solutions to wicked problems at the Duke TIP Institutes; is on the organizing team that is developing an MSc in Foresight and Innovation at ISTIA/The University of Angers in France; and has worked on strategic foresight projects for companies such as Kraft, Mars, Marriott, and The Walt Disney Company.

Yvette Montero Salvatico Frank W. Spencer, IV Principal, Kedge, LLC Principal, Kedge, LLC 2905 Boat Dock Road 12 Drake Drive Kissimmee, Florida 34746 Savannah, Georgia 31406 407-973-1172 912-660-6726 e-mail: [email protected] e-mail: [email protected] www.kedgefutures.com

About Kedge, LLC
